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Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-21270-6
9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910455384703321 |
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910778135303321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews
| Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews |
| Autore | Mathews Brian (Brian Scott) |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2009 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Academic libraries - Marketing
Academic libraries - Public relations Libraries and students Advertising - Libraries |
| ISBN |
0-8389-9155-6
1-283-21270-6 9786613212702 0-8389-9154-8 0-8389-9715-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Record Nr. | UNINA-9910807411803321 |
|
Mathews Brian (Brian Scott)
|
||
| Chicago, : American Library Association, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||