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Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910460402503321 |
Matejic Nicole
|
||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910797286203321 |
|
Matejic Nicole
|
||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic
| Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic |
| Autore | Matejic Nicole |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Milton, Queensland : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (235 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Internet in public relations
Crisis management |
| ISBN | 0-7303-2226-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""It�s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim � misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off""
""The narrative in your numbers: what story is your social data telling you?""""Why social numbers don�t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isn�t an option""; ""From battlefield to boardroom � the threat posed by information vacuums""; ""Say something! Just not anything �""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it �""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why it�s not just the military�s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance � oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees � and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media � it�s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking � not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook � I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket � influence in everyday life"" |
| Record Nr. | UNINA-9910827663503321 |
|
Matejic Nicole
|
||
| Milton, Queensland : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||