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The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson
| The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson |
| Autore | Masterson Michael <1950-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
658.1/1
658.11 658.421 |
| Collana | Agora series |
| Soggetto topico |
Entrepreneurship
New business enterprises - Management Small business - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-24021-9
1-280-79296-5 9786613703354 1-118-22727-1 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE RELUCTANT ENTREPRENEUR; CONTENTS; FOREWORD: IS THIS AN "INSPIRATIONAL" BOOK?; ACKNOWLEDGMENTS; INTRODUCTION: Entrepreneurship: What It Is . . . and Isn't; THE REALITY OF CALCULATED RISK; THE RELUCTANT ENTREPRENEUR; LAUNCHING A SUCCESSFUL BUSINESS TAKES MORE THAN MOTIVATION; IT'S OKAY TO BE CAUTIOUS; SUCCESS IS NOT A ROLL OF THE DICE; AND ONE MORE THING . . .; CHAPTER 1: WHAT, EXACTLY, IS A RELUCTANT ENTREPRENEUR?; PHILIP KNIGHT'S STORY; WHAT WE CAN LEARN FROM THIS . . .; HATCHING A BUSINESS WHILE YOU KEEP YOUR DAY JOB; THE MYTH OF THE "ENTREPRENEURIAL TYPE"
CHAPTER 2: THE FIRST QUESTION YOU MUST BE ABLE TO ANSWER RULE NUMBER ONE OF RELUCTANT ENTREPRENEURSHIP; YOUR INITIAL CHALLENGE: GENERATING POSITIVE CASH FLOW; EDUCATING YOURSELF ABOUT BUSINESS; CHAPTER 3: WHAT IT TAKES TO BE A SUCCESSFUL RELUCTANT ENTREPRENEUR; THE RELUCTANT ENTREPRENEUR IS A SMART ENTREPRENEUR; THE FOUNDATION OF YOUR BUSINESS: SIX STRATEGIC CHOICES YOU HAVE TO MAKE AT THE VERY BEGINNING; IT'S NOT ROCKET SCIENCE; CHAPTER 4: HATCHING THE NEW BUSINESS: OVERCOMING FEAR AND TAKING ACTION; YOUR FIRST THREE ACTION STEPS; HOW DO YOU FIND A MENTOR?; PUTTING FEAR ON YOUR SIDE CHAPTER 5: THE MAGIC HAPPENS WHEN YOU HIRE SUPER STARS RECOGNIZING SUPERSTAR POTENTIAL; KNOWING WHAT YOU'RE LOOKING FOR; HOW DO YOU FIND THESE PEOPLE?; THE CARE AND FEEDING OF A SUPERSTAR; HOW TO STRUCTURE A SUPERSTAR ORGANIZATION; THE BEST INVESTMENT YOU WILL EVER MAKE; CHAPTER 6: MASTERING THE ART OF BUSINESS RELATIONSHIPS; THE RELUCTANT ENTREPRENEUR'S GUIDE TO MAKING FRIENDS IN HIGH PLACES; 12 WAYS TO GET PEOPLE TO WANT TO DO BUSINESS WITH YOU; A SIMPLE TRICK THAT WILL MAKE IMPORTANT PEOPLE WANT TO TALK TO YOU HOW TO GET OTHERS TO TELL YOU THEIR MOST VALUABLE SUCCESS SECRETS-A TECHNIQUE I LEARNED FROM A SELF-MADE MULTIMILLIONAIRE NEVER PASS UP THE OPPORTUNITY TO MAKE A CONNECTION THAT CAN DO YOU SOME GOOD; SEEK OUT MUTUALLY-BENEFICIAL PARTNERSHIPS; IT DOESN'T TAKE MUCH TO MAINTAIN RELATIONSHIPS WITH ALL YOUR IMPORTANT CONTACTS-EVEN HUNDREDS OF THEM; CHAPTER 7: HOW TO BECOME A MARKETING GENIUS; EVERY BUSINESS IS ABOUT THE SELLING; THE BEAUTY OF DIRECT MARKETING; MASTERING THE ART OF PERSUASION; THE DIFFERENCE BETWEEN WANTS AND NEEDS; THE DIFFERENCE BETWEEN FEATURES AND BENEFITS THE DIFFERENCE BETWEEN BENEFITS AND DEEPER BENEFITS THE USP: MAKING YOUR PRODUCT STAND OUT FROM THE COMPETITION; HOW TO USE YOUR USP TO CREATE A SUCCESSFUL ADVERTISING CAMPAIGN; RESIST THE URGE TO TRY SOMETHING COMPLETELY DIFFERENT; SHORT-TERM RESULTS VERSUS LONG-TERM PROFITS; CHAPTER 8: MAINTAINING CONTROL OF YOUR GROWING BUSINESS; PUSHING HARD FOR PROFITS; YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT; HOW MUCH OF YOUR PROFITS SHOULD GO INTO YOUR POCKET-AND HOW MUCH SHOULD GO BACK INTO YOUR BUSINESS?; WHY YOU SHOULD IGNORE THE "EXPERTS" AND DETERMINE YOUR OWN COMPENSATION CREATE A CULTURE THAT RESPECTS MONEY |
| Record Nr. | UNINA-9910461801603321 |
Masterson Michael <1950->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson
| The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson |
| Autore | Masterson Michael <1950-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
658.1/1
658.11 658.421 |
| Collana | Agora series |
| Soggetto topico |
Entrepreneurship
New business enterprises - Management Small business - Management |
| ISBN |
1-118-24021-9
1-280-79296-5 9786613703354 1-118-22727-1 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE RELUCTANT ENTREPRENEUR; CONTENTS; FOREWORD: IS THIS AN "INSPIRATIONAL" BOOK?; ACKNOWLEDGMENTS; INTRODUCTION: Entrepreneurship: What It Is . . . and Isn't; THE REALITY OF CALCULATED RISK; THE RELUCTANT ENTREPRENEUR; LAUNCHING A SUCCESSFUL BUSINESS TAKES MORE THAN MOTIVATION; IT'S OKAY TO BE CAUTIOUS; SUCCESS IS NOT A ROLL OF THE DICE; AND ONE MORE THING . . .; CHAPTER 1: WHAT, EXACTLY, IS A RELUCTANT ENTREPRENEUR?; PHILIP KNIGHT'S STORY; WHAT WE CAN LEARN FROM THIS . . .; HATCHING A BUSINESS WHILE YOU KEEP YOUR DAY JOB; THE MYTH OF THE "ENTREPRENEURIAL TYPE"
CHAPTER 2: THE FIRST QUESTION YOU MUST BE ABLE TO ANSWER RULE NUMBER ONE OF RELUCTANT ENTREPRENEURSHIP; YOUR INITIAL CHALLENGE: GENERATING POSITIVE CASH FLOW; EDUCATING YOURSELF ABOUT BUSINESS; CHAPTER 3: WHAT IT TAKES TO BE A SUCCESSFUL RELUCTANT ENTREPRENEUR; THE RELUCTANT ENTREPRENEUR IS A SMART ENTREPRENEUR; THE FOUNDATION OF YOUR BUSINESS: SIX STRATEGIC CHOICES YOU HAVE TO MAKE AT THE VERY BEGINNING; IT'S NOT ROCKET SCIENCE; CHAPTER 4: HATCHING THE NEW BUSINESS: OVERCOMING FEAR AND TAKING ACTION; YOUR FIRST THREE ACTION STEPS; HOW DO YOU FIND A MENTOR?; PUTTING FEAR ON YOUR SIDE CHAPTER 5: THE MAGIC HAPPENS WHEN YOU HIRE SUPER STARS RECOGNIZING SUPERSTAR POTENTIAL; KNOWING WHAT YOU'RE LOOKING FOR; HOW DO YOU FIND THESE PEOPLE?; THE CARE AND FEEDING OF A SUPERSTAR; HOW TO STRUCTURE A SUPERSTAR ORGANIZATION; THE BEST INVESTMENT YOU WILL EVER MAKE; CHAPTER 6: MASTERING THE ART OF BUSINESS RELATIONSHIPS; THE RELUCTANT ENTREPRENEUR'S GUIDE TO MAKING FRIENDS IN HIGH PLACES; 12 WAYS TO GET PEOPLE TO WANT TO DO BUSINESS WITH YOU; A SIMPLE TRICK THAT WILL MAKE IMPORTANT PEOPLE WANT TO TALK TO YOU HOW TO GET OTHERS TO TELL YOU THEIR MOST VALUABLE SUCCESS SECRETS-A TECHNIQUE I LEARNED FROM A SELF-MADE MULTIMILLIONAIRE NEVER PASS UP THE OPPORTUNITY TO MAKE A CONNECTION THAT CAN DO YOU SOME GOOD; SEEK OUT MUTUALLY-BENEFICIAL PARTNERSHIPS; IT DOESN'T TAKE MUCH TO MAINTAIN RELATIONSHIPS WITH ALL YOUR IMPORTANT CONTACTS-EVEN HUNDREDS OF THEM; CHAPTER 7: HOW TO BECOME A MARKETING GENIUS; EVERY BUSINESS IS ABOUT THE SELLING; THE BEAUTY OF DIRECT MARKETING; MASTERING THE ART OF PERSUASION; THE DIFFERENCE BETWEEN WANTS AND NEEDS; THE DIFFERENCE BETWEEN FEATURES AND BENEFITS THE DIFFERENCE BETWEEN BENEFITS AND DEEPER BENEFITS THE USP: MAKING YOUR PRODUCT STAND OUT FROM THE COMPETITION; HOW TO USE YOUR USP TO CREATE A SUCCESSFUL ADVERTISING CAMPAIGN; RESIST THE URGE TO TRY SOMETHING COMPLETELY DIFFERENT; SHORT-TERM RESULTS VERSUS LONG-TERM PROFITS; CHAPTER 8: MAINTAINING CONTROL OF YOUR GROWING BUSINESS; PUSHING HARD FOR PROFITS; YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT; HOW MUCH OF YOUR PROFITS SHOULD GO INTO YOUR POCKET-AND HOW MUCH SHOULD GO BACK INTO YOUR BUSINESS?; WHY YOU SHOULD IGNORE THE "EXPERTS" AND DETERMINE YOUR OWN COMPENSATION CREATE A CULTURE THAT RESPECTS MONEY |
| Record Nr. | UNINA-9910790342703321 |
|
Masterson Michael <1950->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson
| The reluctant entrepreneur [[electronic resource] ] : turning dreams into profits / / Michael Masterson |
| Autore | Masterson Michael <1950-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
658.1/1
658.11 658.421 |
| Collana | Agora series |
| Soggetto topico |
Entrepreneurship
New business enterprises - Management Small business - Management |
| ISBN |
1-118-24021-9
1-280-79296-5 9786613703354 1-118-22727-1 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE RELUCTANT ENTREPRENEUR; CONTENTS; FOREWORD: IS THIS AN "INSPIRATIONAL" BOOK?; ACKNOWLEDGMENTS; INTRODUCTION: Entrepreneurship: What It Is . . . and Isn't; THE REALITY OF CALCULATED RISK; THE RELUCTANT ENTREPRENEUR; LAUNCHING A SUCCESSFUL BUSINESS TAKES MORE THAN MOTIVATION; IT'S OKAY TO BE CAUTIOUS; SUCCESS IS NOT A ROLL OF THE DICE; AND ONE MORE THING . . .; CHAPTER 1: WHAT, EXACTLY, IS A RELUCTANT ENTREPRENEUR?; PHILIP KNIGHT'S STORY; WHAT WE CAN LEARN FROM THIS . . .; HATCHING A BUSINESS WHILE YOU KEEP YOUR DAY JOB; THE MYTH OF THE "ENTREPRENEURIAL TYPE"
CHAPTER 2: THE FIRST QUESTION YOU MUST BE ABLE TO ANSWER RULE NUMBER ONE OF RELUCTANT ENTREPRENEURSHIP; YOUR INITIAL CHALLENGE: GENERATING POSITIVE CASH FLOW; EDUCATING YOURSELF ABOUT BUSINESS; CHAPTER 3: WHAT IT TAKES TO BE A SUCCESSFUL RELUCTANT ENTREPRENEUR; THE RELUCTANT ENTREPRENEUR IS A SMART ENTREPRENEUR; THE FOUNDATION OF YOUR BUSINESS: SIX STRATEGIC CHOICES YOU HAVE TO MAKE AT THE VERY BEGINNING; IT'S NOT ROCKET SCIENCE; CHAPTER 4: HATCHING THE NEW BUSINESS: OVERCOMING FEAR AND TAKING ACTION; YOUR FIRST THREE ACTION STEPS; HOW DO YOU FIND A MENTOR?; PUTTING FEAR ON YOUR SIDE CHAPTER 5: THE MAGIC HAPPENS WHEN YOU HIRE SUPER STARS RECOGNIZING SUPERSTAR POTENTIAL; KNOWING WHAT YOU'RE LOOKING FOR; HOW DO YOU FIND THESE PEOPLE?; THE CARE AND FEEDING OF A SUPERSTAR; HOW TO STRUCTURE A SUPERSTAR ORGANIZATION; THE BEST INVESTMENT YOU WILL EVER MAKE; CHAPTER 6: MASTERING THE ART OF BUSINESS RELATIONSHIPS; THE RELUCTANT ENTREPRENEUR'S GUIDE TO MAKING FRIENDS IN HIGH PLACES; 12 WAYS TO GET PEOPLE TO WANT TO DO BUSINESS WITH YOU; A SIMPLE TRICK THAT WILL MAKE IMPORTANT PEOPLE WANT TO TALK TO YOU HOW TO GET OTHERS TO TELL YOU THEIR MOST VALUABLE SUCCESS SECRETS-A TECHNIQUE I LEARNED FROM A SELF-MADE MULTIMILLIONAIRE NEVER PASS UP THE OPPORTUNITY TO MAKE A CONNECTION THAT CAN DO YOU SOME GOOD; SEEK OUT MUTUALLY-BENEFICIAL PARTNERSHIPS; IT DOESN'T TAKE MUCH TO MAINTAIN RELATIONSHIPS WITH ALL YOUR IMPORTANT CONTACTS-EVEN HUNDREDS OF THEM; CHAPTER 7: HOW TO BECOME A MARKETING GENIUS; EVERY BUSINESS IS ABOUT THE SELLING; THE BEAUTY OF DIRECT MARKETING; MASTERING THE ART OF PERSUASION; THE DIFFERENCE BETWEEN WANTS AND NEEDS; THE DIFFERENCE BETWEEN FEATURES AND BENEFITS THE DIFFERENCE BETWEEN BENEFITS AND DEEPER BENEFITS THE USP: MAKING YOUR PRODUCT STAND OUT FROM THE COMPETITION; HOW TO USE YOUR USP TO CREATE A SUCCESSFUL ADVERTISING CAMPAIGN; RESIST THE URGE TO TRY SOMETHING COMPLETELY DIFFERENT; SHORT-TERM RESULTS VERSUS LONG-TERM PROFITS; CHAPTER 8: MAINTAINING CONTROL OF YOUR GROWING BUSINESS; PUSHING HARD FOR PROFITS; YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT; HOW MUCH OF YOUR PROFITS SHOULD GO INTO YOUR POCKET-AND HOW MUCH SHOULD GO BACK INTO YOUR BUSINESS?; WHY YOU SHOULD IGNORE THE "EXPERTS" AND DETERMINE YOUR OWN COMPENSATION CREATE A CULTURE THAT RESPECTS MONEY |
| Record Nr. | UNINA-9910818153003321 |
|
Masterson Michael <1950->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||