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Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill
| Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill |
| Autore | Massengill Rebekah Peeples <1975-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , [2013] |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Marketing - Political aspects
Marketing - Moral and ethical aspects Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8147-6335-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Preface -- 1. Constructing Moral Markets -- 2. Contextualizing the Wal-Mart Wars -- 3. Individuals and Communities -- 4. Thrift and Benevolence -- 5. Freedom and Fairness -- 6. How Wal-Mart Wins the War of Words -- 7. Moral Populism in the Twenty-First Century -- Appendix. Methodology -- Notes -- Bibliography -- Index -- About the Author |
| Record Nr. | UNINA-9910480812003321 |
Massengill Rebekah Peeples <1975->
|
||
| New York, NY : , : New York University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill
| Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill |
| Autore | Massengill Rebekah Peeples <1975-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , [2013] |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Marketing - Political aspects
Marketing - Moral and ethical aspects Retail trade |
| ISBN | 0-8147-6335-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Preface -- 1. Constructing Moral Markets -- 2. Contextualizing the Wal-Mart Wars -- 3. Individuals and Communities -- 4. Thrift and Benevolence -- 5. Freedom and Fairness -- 6. How Wal-Mart Wins the War of Words -- 7. Moral Populism in the Twenty-First Century -- Appendix. Methodology -- Notes -- Bibliography -- Index -- About the Author |
| Record Nr. | UNINA-9910786237603321 |
|
Massengill Rebekah Peeples <1975->
|
||
| New York, NY : , : New York University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill
| Wal-Mart Wars : Moral Populism in the Twenty-First Century / / Rebekah Peeples Massengill |
| Autore | Massengill Rebekah Peeples <1975-> |
| Pubbl/distr/stampa | New York, NY : , : New York University Press, , [2013] |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 658.8/7 |
| Soggetto topico |
Marketing - Political aspects
Marketing - Moral and ethical aspects Retail trade |
| ISBN | 0-8147-6335-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Preface -- 1. Constructing Moral Markets -- 2. Contextualizing the Wal-Mart Wars -- 3. Individuals and Communities -- 4. Thrift and Benevolence -- 5. Freedom and Fairness -- 6. How Wal-Mart Wins the War of Words -- 7. Moral Populism in the Twenty-First Century -- Appendix. Methodology -- Notes -- Bibliography -- Index -- About the Author |
| Record Nr. | UNINA-9910808650003321 |
|
Massengill Rebekah Peeples <1975->
|
||
| New York, NY : , : New York University Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||