The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
Autore | Maslen Andy |
Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
Descrizione fisica | 1 online resource (315 p.) |
Disciplina |
659.132
659.1322 |
Soggetto topico |
Advertising copy
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN | 981-4312-13-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
Record Nr. | UNINA-9910459295403321 |
Maslen Andy | ||
London, : Marshall Cavendish Business, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The copywriting sourcebook [[electronic resource] ] : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
Autore | Maslen Andy |
Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
Descrizione fisica | 1 online resource (315 p.) |
Disciplina |
659.132
659.1322 |
Soggetto topico |
Advertising copy
Marketing |
ISBN | 981-4312-13-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
Record Nr. | UNINA-9910792333703321 |
Maslen Andy | ||
London, : Marshall Cavendish Business, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The copywriting sourcebook : how to write better copy, faster : for everything from ads to websites / / Andy Maslen |
Autore | Maslen Andy |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2010 |
Descrizione fisica | 1 online resource (315 p.) |
Disciplina |
659.132
659.1322 |
Soggetto topico |
Advertising copy
Marketing |
ISBN | 981-4312-13-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Title; Copyright; Contents; Acknowledgements; Introduction; 1. Headline; 2. Sales letter; 3. Case study; 4. Press release; 5. Product brochure; 6. Press ad; 7. Presentation; 8. E-zine; 9. Corporate brochure; 10. Email; 11. Adword; 12. Article; 13. Web page; 14. Endpiece; Glossary; Index |
Record Nr. | UNINA-9910819413003321 |
Maslen Andy | ||
London, : Marshall Cavendish Business, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Write to sell [[electronic resource] ] : the ultimate guide to great copywriting / / Andy Maslen |
Autore | Maslen Andy |
Edizione | [New ed.] |
Pubbl/distr/stampa | London, : Marshall Cavendish, 2009 |
Descrizione fisica | 1 online resource (193 p.) |
Disciplina | 658.453 |
Soggetto topico |
Advertising copy
Business writing |
ISBN |
1-904879-99-3
981-4312-67-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | section 1. It's not about you -- section 2. What do you mean, you don't have a plan? -- section 3. What works? and what doesn't? -- section 4. OK, start writing -- section 5. Dressed to impress? -- section 6. What now? |
Record Nr. | UNISA-996339085403316 |
Maslen Andy | ||
London, : Marshall Cavendish, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. di Salerno | ||
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