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Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910463333503321 |
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910786257003321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910813918203321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||