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Biblioteca

MARC Lista (tabellare)
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
Autore Martin Dick <1946->
Pubbl/distr/stampa New York, : American Management Association, c2007
Descrizione fisica 296 p. : ill
Disciplina 658.8/27
Soggetto topico Brand name products - United States
Branding (Marketing) - United States
International economic relations
Anti-Americanism
Anti-Americanism - Arab countries
Soggetto genere / forma Electronic books.
ISBN 1-281-12854-6
9786611128548
0-8144-2996-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Record Nr. UNINA-9910452036003321
Martin Dick <1946->  
New York, : American Management Association, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
Autore Martin Dick <1946->
Pubbl/distr/stampa New York, : American Management Association, c2007
Descrizione fisica 296 p. : ill
Disciplina 658.8/27
Soggetto topico Brand name products - United States
Branding (Marketing) - United States
International economic relations
Anti-Americanism
Anti-Americanism - Arab countries
ISBN 1-281-12854-6
9786611128548
0-8144-2996-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Record Nr. UNINA-9910777602403321
Martin Dick <1946->  
New York, : American Management Association, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
Autore Martin Dick <1946->
Pubbl/distr/stampa New York, : AMACOM, c2005
Descrizione fisica viii, 294 p
Disciplina 384/.06573
Soggetto topico Telecommunication - United States - History
Soggetto genere / forma Electronic books.
ISBN 0-8144-2846-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Record Nr. UNINA-9910449773603321
Martin Dick <1946->  
New York, : AMACOM, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
Autore Martin Dick <1946->
Pubbl/distr/stampa New York, : AMACOM, c2005
Descrizione fisica viii, 294 p
Disciplina 384/.06573
Soggetto topico Telecommunication - United States - History
ISBN 0-8144-2846-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
Record Nr. UNINA-9910783279003321
Martin Dick <1946->  
New York, : AMACOM, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui