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Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
| Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin |
| Autore | Martin Dick <1946-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2007 |
| Descrizione fisica | 296 p. : ill |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products - United States
Branding (Marketing) - United States International economic relations Anti-Americanism Anti-Americanism - Arab countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12854-6
9786611128548 0-8144-2996-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| Record Nr. | UNINA-9910452036003321 |
Martin Dick <1946->
|
||
| New York, : American Management Association, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
| Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin |
| Autore | Martin Dick <1946-> |
| Pubbl/distr/stampa | New York, : American Management Association, c2007 |
| Descrizione fisica | 296 p. : ill |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products - United States
Branding (Marketing) - United States International economic relations Anti-Americanism Anti-Americanism - Arab countries |
| ISBN |
1-281-12854-6
9786611128548 0-8144-2996-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| Record Nr. | UNINA-9910777602403321 |
|
Martin Dick <1946->
|
||
| New York, : American Management Association, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin
| Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin |
| Autore | Martin Dick <1946-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2007 |
| Descrizione fisica | 296 p. : ill |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products - United States
Branding (Marketing) - United States International economic relations Anti-Americanism Anti-Americanism - Arab countries |
| ISBN |
9786611128548
9781281128546 1281128546 9780814429969 0814429963 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. |
| Record Nr. | UNINA-9910959657503321 |
|
Martin Dick <1946->
|
||
| New York, : American Management Association, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
| Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin |
| Autore | Martin Dick <1946-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | viii, 294 p |
| Disciplina | 384/.06573 |
| Soggetto topico | Telecommunication - United States - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2846-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership. |
| Record Nr. | UNINA-9910449773603321 |
|
Martin Dick <1946->
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin
| Tough calls [[electronic resource] ] : AT&T and the hard lessons learned from the telecom wars / / Dick Martin |
| Autore | Martin Dick <1946-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | viii, 294 p |
| Disciplina | 384/.06573 |
| Soggetto topico | Telecommunication - United States - History |
| ISBN | 0-8144-2846-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership. |
| Record Nr. | UNINA-9910783279003321 |
|
Martin Dick <1946->
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||