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Advances in digital marketing and eCommerce : second International Conference, 2021 / / editors, Francisco J. Martínez-López, David López López
| Advances in digital marketing and eCommerce : second International Conference, 2021 / / editors, Francisco J. Martínez-López, David López López |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (347 pages) |
| Disciplina | 658.84 |
| Collana | Springer proceedings in business and economics |
| Soggetto topico |
Electronic commerce
Internet marketing |
| ISBN | 3-030-76520-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484829503321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in national brand and private label marketing : ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, and Marco Ieva
| Advances in national brand and private label marketing : ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, and Marco Ieva |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (206 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Organizational behavior |
| ISBN | 3-031-06581-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910574061103321 |
| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in national brand and private label marketing : eighth international conference, 2021 / / editors, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
| Advances in national brand and private label marketing : eighth international conference, 2021 / / editors, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Brand name products |
| ISBN | 3-030-76935-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands - A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.
5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References. Examining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index. |
| Record Nr. | UNINA-9910484812603321 |
| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez
| Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez |
| Autore | Gázquez-Abad Juan Carlos |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, Inc., c2010 |
| Descrizione fisica | 1 online resource (68 p.) |
| Disciplina | 381/.45664362 |
| Altri autori (Persone) |
Martínez-LópezFrancisco J. <1960->
Mondéjar-JiménezJuan Antonio |
| Collana |
Novinka
Food science and technology |
| Soggetto topico |
Olive oil industry
Olive oil - Purchasing Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61728-311-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Food choice research. Aspects influencing olive-oil consumer choice. |
| Record Nr. | UNINA-9910465954503321 |
Gázquez-Abad Juan Carlos
|
||
| New York, : Nova Science Publishers, Inc., c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez
| Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez |
| Autore | Gázquez-Abad Juan Carlos |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, Inc., c2010 |
| Descrizione fisica | 1 online resource (68 p.) |
| Disciplina | 381/.45664362 |
| Altri autori (Persone) |
Martínez-LópezFrancisco J. <1960->
Mondéjar-JiménezJuan Antonio |
| Collana |
Novinka
Food science and technology |
| Soggetto topico |
Olive oil industry
Olive oil - Purchasing Consumer behavior |
| ISBN | 1-61728-311-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Food choice research. Aspects influencing olive-oil consumer choice. |
| Record Nr. | UNINA-9910791769003321 |
|
Gázquez-Abad Juan Carlos
|
||
| New York, : Nova Science Publishers, Inc., c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez
| Olive-oil purchase behaviour [[electronic resource] ] : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez |
| Autore | Gázquez-Abad Juan Carlos |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Nova Science Publishers, Inc., c2010 |
| Descrizione fisica | 1 online resource (68 p.) |
| Disciplina | 381/.45664362 |
| Altri autori (Persone) |
Martínez-LópezFrancisco J. <1960->
Mondéjar-JiménezJuan Antonio |
| Collana |
Novinka
Food science and technology |
| Soggetto topico |
Olive oil industry
Olive oil - Purchasing Consumer behavior |
| ISBN | 1-61728-311-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Food choice research. Aspects influencing olive-oil consumer choice. |
| Record Nr. | UNINA-9910816383703321 |
|
Gázquez-Abad Juan Carlos
|
||
| New York, : Nova Science Publishers, Inc., c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||