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Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro
| Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (ix, 220 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
E-commerce Information technology Business—Data processing e-Commerce/e-business IT in Business Comerç electrònic |
| Soggetto genere / forma |
Congressos
Llibres electrònics |
| ISBN | 3-030-47595-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910483225503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
| Advances in National Brand and Private Label Marketing : 10th International Conference, 2023 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens |
| Autore | Gázquez-Abad Juan Carlos |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (156 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
Martínez-LópezFrancisco J
GielensKatrijn |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Ethnopsychology Customer relations—Management Branding Cross-Cultural Psychology Customer Relationship Management |
| Soggetto non controllato |
Economics
Business & Economics |
| ISBN |
9783031328947
9783031328930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910726274303321 |
Gázquez-Abad Juan Carlos
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
| Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (214 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-030-18911-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Strategic Issues and Theoretical Research -- Part II: Consumer Behaviour -- Part III: Online Context and Digital Transformation. |
| Record Nr. | UNINA-9910337798103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
| Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Trade Business Commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-92084-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research. |
| Record Nr. | UNINA-9910298216903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén
| Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XI, 210 p. 15 illus., 6 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-59701-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behavior I -- Part II: Branding -- Part III: Social Media and Online Context -- Part IV: Consumer Behavior II -- Part V: Strategic Issues and Theoretical Research. |
| Record Nr. | UNINA-9910254898903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht
| Advances in National Brand and Private Label Marketing : Third International Conference, 2016 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (X, 161 p. 8 illus., 1 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-39946-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |
| Record Nr. | UNINA-9910254949903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
| Advances in National Brand and Private Label Marketing : Second International Conference, 2015 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Industrial psychology E-business Electronic commerce E-commerce Leadership Industrial and Organizational Psychology e-Business/e-Commerce Business Strategy/Leadership |
| ISBN | 3-319-20182-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| Record Nr. | UNINA-9910298474303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Strategic e-Business Management / / edited by Francisco J. Martínez-López
| Handbook of Strategic e-Business Management / / edited by Francisco J. Martínez-López |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (1004 p.) |
| Disciplina | 004 |
| Collana | Progress in IS |
| Soggetto topico |
Business
Management science Computer science Business and Management, general Computer Science, general |
| ISBN | 3-642-39747-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part A: Background -- Part B: Evolved Strategic Framework for the Management of Companies -- Part C: Key Business Processes, Areas and Activities -- Part D: Emerging Issues, Trends and Opportunities. |
| Record Nr. | UNINA-9910298531603321 |
| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez
| National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Sales management Sales/Distribution |
| ISBN | 3-319-07194-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. |
| Record Nr. | UNINA-9910298547903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation / / by Tawfik Jelassi, Francisco J. Martínez-López
| Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation / / by Tawfik Jelassi, Francisco J. Martínez-López |
| Autore | Jelassi Tawfik |
| Edizione | [4th ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (793 pages) |
| Disciplina |
658.84
658.872 |
| Collana | Classroom Companion: Business |
| Soggetto topico |
E-business
Electronic commerce E-commerce Leadership Computers Sales management e-Business/e-Commerce Business Strategy/Leadership Information Systems and Communication Service Sales/Distribution Comerç electrònic |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-48950-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale. |
| Record Nr. | UNINA-9910407716403321 |
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Jelassi Tawfik
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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