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The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
Autore Port Michael <1970->
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (177 p.)
Disciplina 658.8/02
Altri autori (Persone) MarshallElizabeth <1975->
Soggetto topico Selling
Sales management
Marketing
Soggetto genere / forma Electronic books.
ISBN 0-470-43523-2
1-282-36789-7
9786612367892
0-470-39935-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Record Nr. UNINA-9910453870503321
Port Michael <1970->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
Autore Port Michael <1970->
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (177 p.)
Disciplina 658.8/02
Altri autori (Persone) MarshallElizabeth <1975->
Soggetto topico Selling
Sales management
Marketing
ISBN 0-470-43523-2
1-282-36789-7
9786612367892
0-470-39935-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Record Nr. UNINA-9910782568803321
Port Michael <1970->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall
Autore Port Michael <1970->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2008
Descrizione fisica 1 online resource (177 p.)
Disciplina 658.8/02
Altri autori (Persone) MarshallElizabeth <1975->
Soggetto topico Selling
Sales management
Marketing
ISBN 0-470-43523-2
1-282-36789-7
9786612367892
0-470-39935-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Record Nr. UNINA-9910814555603321
Port Michael <1970->  
Hoboken, N.J., : John Wiley & Sons, c2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui