The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall |
Autore | Port Michael <1970-> |
Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (177 p.) |
Disciplina | 658.8/02 |
Altri autori (Persone) | MarshallElizabeth <1975-> |
Soggetto topico |
Selling
Sales management Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
0-470-43523-2
1-282-36789-7 9786612367892 0-470-39935-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
Record Nr. | UNINA-9910453870503321 |
Port Michael <1970-> | ||
Hoboken, N.J., : John Wiley & Sons, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The contrarian effect [[electronic resource] ] : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall |
Autore | Port Michael <1970-> |
Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (177 p.) |
Disciplina | 658.8/02 |
Altri autori (Persone) | MarshallElizabeth <1975-> |
Soggetto topico |
Selling
Sales management Marketing |
ISBN |
0-470-43523-2
1-282-36789-7 9786612367892 0-470-39935-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
Record Nr. | UNINA-9910782568803321 |
Port Michael <1970-> | ||
Hoboken, N.J., : John Wiley & Sons, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / / Michael Port and Elizabeth Marshall |
Autore | Port Michael <1970-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
Descrizione fisica | 1 online resource (177 p.) |
Disciplina | 658.8/02 |
Altri autori (Persone) | MarshallElizabeth <1975-> |
Soggetto topico |
Selling
Sales management Marketing |
ISBN |
0-470-43523-2
1-282-36789-7 9786612367892 0-470-39935-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
Record Nr. | UNINA-9910814555603321 |
Port Michael <1970-> | ||
Hoboken, N.J., : John Wiley & Sons, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|