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Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh
| Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh |
| Autore | Marsh Charles <1955-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 885/.01 |
| Collana | Routledge research in public relations |
| Soggetto topico |
Rhetoric - Political aspects
Rhetoric, Ancient Education, Greek - Philosophy |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-10298-3
1-283-86184-4 1-136-24264-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Classical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education
9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910463150203321 |
Marsh Charles <1955-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh
| Classical rhetoric and modern public relations : an Isocratean model / / Charles Marsh |
| Autore | Marsh Charles <1955-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 885/.01 |
| Collana | Routledge research in public relations |
| Soggetto topico |
Rhetoric - Political aspects
Rhetoric, Ancient Education, Greek - Philosophy |
| ISBN |
1-136-24263-5
0-203-10298-3 1-283-86184-4 1-136-24264-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Classical Rhetoric and Modern Public Relations An Isocratean Model; Copyright; Contents; Acknowledgments; 1 Isocrates and Modern Public Relations: An Overview; 2 Sophrosyne and Dikaiosyne: Isocrates' Concentric Ethics; 3 Peitho: An Isocratean Model of Persuasion; 4 Homonoia: Isocratean Rhetoric and Public Relations' Social Harmony Frameworks; 5 Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm; 6 Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations; 7 Syggrammata: Isocratean Planning and New Media; 8 Paideia: Isocrates' Rhetorical Education
9 Antilogia: Speaking against Isocrates10 Mimesis: Rediscovering Isocrates; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910786590703321 |
|
Marsh Charles <1955-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||