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25 need-to-know key performance indicators / / Bernard Marr
| 25 need-to-know key performance indicators / / Bernard Marr |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (225 pages) : illustrations |
| Disciplina | 658.4/013 |
| Soggetto topico |
Management - Statistical methods
Performance Business planning Benchmarking (Management) |
| ISBN | 1-292-01649-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- About the author -- Publisher's acknowledgements -- Introduction -- Top 10 do's and don'ts of using key performance indicators -- Part 1: Measuring and understanding your customers -- 1 Net promoter score (NPS) -- 2 Customer profitability score -- 3 Customer retention rate -- 4 Conversion rate -- 5 Relative market share -- Part 2: Measuring and understanding your financial -- 6 Revenue growth rate -- 7 Net profit -- 8 Net profit margin -- 9 Gross profit margin -- 10 Operating profit margin -- 11 Return on investment (ROI) -- 12 Cash conversion cycle (CCC) -- Part 3: Measuring and understanding your internal processes -- 13 Capacity utilisation rate (CUR) -- 14 Project schedule variance (PSV) -- 15 Project cost variance (PCV) -- 16 Earned value (EV) metric -- 17 Order fulfilment cycle time (OFCT) -- 18 Delivery in full, on time (DIFOT) rate -- 19 Quality index -- 20 Process downtime level -- Part 4: Measuring and understanding your employees -- 21 Staff advocacy score -- 22 Employee engagement level -- 23 Absenteeism Bradford Factor -- 24 Human capital value added (HCVA) -- 25 360-degree feedback score -- 10 useful books to read next -- Glossary of terms -- Index. |
| Altri titoli varianti | Twenty five need-to-know key performance indicators |
| Record Nr. | UNINA-9910151789903321 |
Marr Bernard
|
||
| Harlow, England : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward
| Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (341 pages) |
| Disciplina | 658.4/03028563 |
| Soggetto topico |
Business planning
Artificial intelligence Information technology - Management |
| ISBN |
9781119548966 (electronic book)
1-119-54896-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index. |
| Record Nr. | UNINA-9910467639703321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward
| Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (341 pages) |
| Disciplina | 658.4/03028563 |
| Soggetto topico |
Business planning
Artificial intelligence Information technology - Management |
| ISBN |
1-119-54898-5
1-119-54896-9 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index. |
| Record Nr. | UNINA-9910793558803321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward
| Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems / / Bernard Marr with Matt Ward |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] |
| Descrizione fisica | 1 online resource (341 pages) |
| Disciplina | 658.4/03028563 |
| Soggetto topico |
Business planning
Artificial intelligence Information technology - Management |
| ISBN |
1-119-54898-5
1-119-54896-9 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Acknowledgments About the Author Introduction Part 1--AI Trailblazers Chapter 1 Alibaba Chapter 2 Alphabet / Google Chapter 3 Amazon Chapter 4 Apple Chapter 5 Baidu Chapter 6 Facebook Chapter 7 IBM Chapter 8 JD.com Chapter 9 Microsoft Chapter 10 Tencent Part 2--Retail, consumer goods and food & beverage companies Chapter 11 Burberry Chapter 12 Coca Cola Chapter 13 Dominos Chapter 14 Kimberly Clark Chapter 15 McDonalds Chapter 16 Samsung Chapter 17 Starbucks Chapter 18 Stichfix Chapter 19 Unilever Chapter 20 Walmart Part 3--Media, entertainment and telecom companies Chapter 21 Disney Chapter 22 Instagram Chapter 23 LinkedIn Chapter 24 Netflix Chapter 25 Press Association Chapter 26 Spotify Chapter 27 Telefonica Chapter 28 Twitter Chapter 29 Verizon Chapter 30 Viacom Part 4 - Services, financial and healthcare companies Chapter 31 American Express Chapter 32 Elsevier Chapter 33 Entrupy Chapter 34 Experian Chapter 35 Harley Davidson Chapter 36 Hopper Chapter 37 Infervision Chapter 38 Mastercard Chapter 39 Salesforce Chapter 40 Uber Part 5--Manufacturing, automotive, aerospace and industry 4.0 companies Chapter 41 BMW Chapter 42 GE Chapter 43 John Deere Chapter 44 Kone Chapter 45 Mercedes Benz Chapter 46 NASA Chapter 47 Shell Chapter 48 Siemens Chapter 49 Tesla Chapter 50 Volvo Part 6--Final Words and AI Challenges Chapter 51 Final Words and AI Challenges Index. |
| Record Nr. | UNINA-9910826002003321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, United Kingdom : , : Wiley, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr
| Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 |
| Descrizione fisica | 1 recurso electrónico (247 páginas) : ilustraciones |
| Disciplina | 58.4/0380285574 |
| Soggetto topico |
Information technology - Management
Big data Management - Statistical methods Decision making - Statistical methods |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-96582-5
1-118-96578-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910460651703321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr
| Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 |
| Descrizione fisica | 1 recurso electrónico (247 páginas) : ilustraciones |
| Disciplina | 58.4/0380285574 |
| Soggetto topico |
Information technology - Management
Big data Management - Statistical methods Decision making - Statistical methods |
| ISBN |
1-118-96582-5
1-118-96578-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910787463703321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr
| Big data : using smart big data, analytics and metrics to make better decisions and improve performance / / Bernard Marr |
| Autore | Marr Bernard |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 |
| Descrizione fisica | 1 recurso electrónico (247 páginas) : ilustraciones |
| Disciplina | 58.4/0380285574 |
| Soggetto topico |
Information technology - Management
Big data Management - Statistical methods Decision making - Statistical methods |
| ISBN |
1-118-96582-5
1-118-96578-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910820714903321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, [England] : , : John Wiley & Sons, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / / Bernard Marr
| Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / / Bernard Marr |
| Autore | Marr Bernard |
| Pubbl/distr/stampa | West Sussex, United Kingdom : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (xi, 308 p.) |
| Disciplina | 658/.0557 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Consumer behavior
Strategic planning Big data |
| ISBN |
1-119-23139-6
1-119-23141-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1 Walmart: How Big Data Is Used To Drive Supermarket Performance -- 2 CERN: Unravelling the Secrets of the Universe with Big Data -- 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want -- 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing -- 5 Shell: How Big Oil Uses Big Data -- 6 Apixio: How Big Data Is Transforming Healthcare -- 7 Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams -- 8 Pendleton & Son Butchers: Big Data for Small Business -- 9 US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance -- 10 ZSL: Big Data In The Zoo And To Protect Animals -- 11 Facebook: How Facebook Use Big Data to Understand Customers -- 12 John Deere: How Big Data Can Be Applied On Farms -- 13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal -- 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success -- 15 Microsoft: Bringing Big Data To The Masses -- 16 Acxiom: Fuelling Marketing With Big Data -- 17 US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism -- 18 Nest: Bringing the Internet of Things into The Home -- 19 GE: How Big Data Is Fuelling the Industrial Internet -- 20 Etsy: How Big Data Is Used In A Crafty Way -- 21 Narrative Science: How Big Data Is Used To Tell Stories -- 22 BBC: How Big Data Is Used In The Media -- 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities -- 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan -- 25 Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry -- 26 Sprint: Profiling Audiences Using Mobile Network Data -- 27 Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains -- 28 Caesars: Big Data At The Casino -- 29 Fitbit: Big Data In The Personal Fitness Arena -- 30 Ralph Lauren: Big Data In The Fashion Industry -- 31 Zynga: Big Data In The Gaming Industry -- 32 Autodesk: How Big Data Is Transforming The Software Industry -- 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays -- 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud -- 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London -- 36 The US Government: Using Big Data To Run A Country -- 37 IBM Watson: Teaching Computers To Understand And Learn -- 38 Google: How Big Data Is At The Heart Of Google's Business Model -- 39 Terra Seismic: Using Big Data To Predict Earthquakes -- 40 Apple: How Big Data Is At The Centre Of Their Business -- 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data -- 42 Uber: How Big Data Is At The Centre Of Uber's Transportation Business -- 43 Electronic Arts: Big Data In Video Gaming -- 44 Kaggle: Crowdsourcing Your Data Scientist -- 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers -- Final Thoughts -- About the Author -- Acknowledgements -- Index. |
| Record Nr. | UNINA-9910136816503321 |
|
Marr Bernard
|
||
| West Sussex, United Kingdom : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Extended reality in practice : 100+ amazing ways virtual, augmented and mixed reality are changing business and society / / Bernard Maar
| Extended reality in practice : 100+ amazing ways virtual, augmented and mixed reality are changing business and society / / Bernard Maar |
| Autore | Marr Bernard |
| Pubbl/distr/stampa | Chichester, West Sussex, United Kingdom : , : Wiley, , 2021 |
| Descrizione fisica | 1 online resource (272 pages) |
| Disciplina | 006.8 |
| Soggetto topico |
Mixed reality - Industrial applications
Human-computer interaction |
| ISBN |
9781119699385
1-119-69937-1 1-119-69938-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Why Xr Is a Trend on the Rise -- Why This Book, and Why Now? -- In the pandemic, our lives moved further online -- Work, as we know it, may never be the same -- Evolving relationships with customers -- A "perfect storm" of technology -- Introducing the Extended Reality Spectrum -- The Incredible (And Very Real) Possibilities of XR -- Key Takeaways -- Endnote -- Chapter 1 What Is Extended Reality? -- A Word About XR Definitions -- Remember, XR is a spectrum -- XR technology is constantly evolving -- Augmented Reality: The Most Accessible of the XR Technologies -- What is AR? -- How does AR work? -- Stepping into a More Immersive Environment with Virtual Reality -- What is VR? -- How does VR work? The super-quick version -- Merging the Real and Digital Worlds with Mixed (Hybrid) Reality -- What is MR? -- How does MR work? -- Where Is XR Technology Heading? -- Key Takeaways -- Endnotes -- Chapter 2 The Amazing Evolution of XR: A Brief History -- Tracing the XR Timeline -- The 1800s: A critical discovery -- The early 1900s: Forecasting the future of VR -- The 1950s, 1960s and 1970s: The first VR and AR experiences -- The 1980s, 1990s and 2000s: Gaming adopts VR -- 2010 to 2020: XR technologies gain momentum -- Rapid Evolutions in XR Hardware -- VR equipment -- AR apps and glasses -- Other types of XR displays -- An Evolution Fueled By Other Tech Trends -- Key Takeaways -- Chapter 3 Challenges with XR -- Legal and Moral Concerns -- Can a virtual act be a crime? -- Murky moral practices -- Access for the few, not the many? -- Privacy and Security Concerns -- Taking the term "personal data" to a new level -- It's in your eyes -- The risk of identity hacking -- Health Concerns -- Introducing the VR hangover -- Post-VR sadness -- Cyber-addiction -- The Need for Responsible XR.
Key Takeaways -- Endnotes -- Chapter 4 XR in Everyday Life and Business -- XR in Everyday Life -- AR apps are everywhere -- Social media heads in a more immersive direction -- Improving the dating experience -- Bringing news, history and world issues to life -- And, finally, some other examples from everyday life -- XR in the Workplace -- Enhancing various recruitment processes -- Making data analysis easier and more immersive -- Improving virtual meetings -- Transitioning to virtual trade shows -- Key Takeaways -- Endnotes -- Chapter 5 Customer Engagement and Retail -- Giving Customers More Immersive Experiences -- Foot Locker -- Burger King -- Red Bull -- LEGO -- Mercedes-Benz -- One Aldwych Hotel -- Miller Lite -- Bombay Sapphire -- Living Wine Labels app -- Bringing Products to Life in Greater Detail -- Apple -- Asos -- Gap -- Sotheby's and virtual house tours -- Christie's -- Home Depot -- Ikea -- Target -- Wayfair -- Amazon -- Toyota -- A New Age of "Try Before You Buy" -- InkHunter -- Skin Motion Soundwave Tattoos -- Warby Parker -- Nike -- Watches of Switzerland and Grand Seiko -- WatchBox -- FaceCake -- Tenth Street Hats -- Sally Hansen -- Sephora -- L'Oréal -- Why Not Customize Before You Buy? -- Porsche -- BMW -- Urbanist Architecture -- Creating Exciting New and Digital-Only Products for Customers -- Fortnite "skins" -- Happy99 -- Carlings -- Lessons We Can Learn from the Retail Industry -- Key Takeaways -- Endnotes -- Chapter 6 Training and Education -- XR in Personal Learning and Development -- Purina -- VirtualSpeech -- University of Virginia -- Making Learning More Immersive for Students -- Labster -- Islands High School and MEL Chemistry VR -- West Coast University - Los Angeles -- 1943: Berlin Blitz -- Humberston Cloverfields Academy -- Improving School Field Trips -- Google Expeditions -- SkyView -- The VR Museum of Fine Art. BBC Civilizations -- HoloMuseum XR -- Unimersive -- Mercedes-Benz Museum -- The Big Bang AR by CERN -- Learning By Doing: How XR Can Transform Hands-On Learning Experiences -- Froggipedia -- Mondly -- Enhancing Vocational/Workplace Training and Education -- FLAIM Systems -- University of Exeter and Cineon Training -- BP -- New Jersey Police -- STRIVR -- LAP Mentor and immersive medical training -- Children's Hospital in Los Angeles (CHLA) -- The Body VR: Journey Inside a Cell -- Lessons We Can Learn from Training and Education -- Key Takeaways -- Endnotes -- Chapter 7 Healthcare -- Using XR to Enhance Your Well-Being -- VR-enhanced relaxation - the Dream Machine -- Guided meditations - with added VR -- XR and yoga -- VR fitness coaching and workouts -- Use of XR in Diagnosing Health Issues -- Medical imaging and analysis -- Diagnosing visual impairments -- Aiding psychiatric, neurological and mental health diagnosis -- XR in Treatment and Therapy -- VR Vaccine - helping children overcome their fear of treatment -- Virtual reality exposure therapy (VRET) for anxiety and PTSD -- VR-enhanced cognitive behavioral therapy -- Treating psychosis with VR -- Helping patients with dementia -- Helping children with autism -- VR-enhanced rehabilitation -- Managing pain -- Improving Surgeries Through XR -- Reducing patients' stress -- Vein visualization with AccuVein -- Medivis and presurgical data -- Surgical Theater's Precision VR -- SentiAR - holographic visualizations during surgery -- AR visualizations in spinal treatments -- Combing VR with surgical robotics -- Lessons We Can Learn from Healthcare -- Key Takeaways -- Endnotes -- Chapter 8 Entertainment and Sport -- Making Immersive Movies -- Examples of VR films -- Using VR in the making of movies -- Engaging with audiences through VR experiences -- Enhancing journalism through immersive films. More Immersive Video Games -- Examples of AR games -- And now for some VR games -- Virtual Visitor Attractions -- Virtual exhibitions, galleries and museums -- Virtual zoos -- Virtual theme parks -- Making Real-World Attractions More Immersive -- VR as the main draw -- VR-enhanced rides -- Hado -- Use of XR in Sports -- In-match technology -- Improving fan engagement and the viewing experience -- Improving training practices -- New sports and new competitions? -- XR in Music and the Performing Arts -- XR-heightened live performances -- Virtual gigs -- And Now for Something Completely Different . . . Adult Entertainment -- VR porn and virtual sex -- The future of sex? -- Getting Social with XR -- Hanging out in social spaces -- Virtual worship -- Lessons We Can Learn from Entertainment and Sport -- Key Takeaways -- Endnotes -- Chapter 9 Real Estate and Construction -- XR in Real Estate -- Savills - providing guided visits and interactive property tours -- Virtual staging of properties -- Kingdom Housing Association and XR-enabled property management -- XR for Architects and Their Clients -- Immersive collaboration -- Viewing 3D models in VR -- Visit your new home before it's built -- XR in Construction -- Visualizing construction projects to improve accuracy -- Improving site safety -- Inspecting sites -- Lessons We Can Learn from Real Estate and Construction -- Key Takeaways -- Endnotes -- Chapter 10 Travel and Hospitality -- Virtual Travel -- Enjoying Virtual Tours of Hotels -- Booking Travel in VR -- Test Drive Trips and Excursions in VR -- Finding Your Way When You Get There - Immersive Navigation -- Improving the Destination Experience -- Lessons We Can Learn from Travel and Hospitality -- Key Takeaways -- Endnotes -- Chapter 11 Industry and Manufacturing -- Enhancing Product Design and Production Planning -- Thyssenkrupp. XR in car design - Ford and Jaguar Land Rover -- Production planning -- Training Workers Using VR and AR -- Honeywell -- Rolls-Royce -- XR in Oil and Gas -- Royal Dutch Shell -- BP -- Deploying XR Across Production and Manufacturing Processes -- NASA and Lockheed Martin -- BMW -- Tesla -- GE -- Boeing -- Improving Quality Control and Inspections -- AGCO Corporation -- Airbus -- The Use of XR in Logistics and Warehousing -- DHL -- Combining XR with digital twins -- Lessons We Can Learn from Industry and Manufacturing -- Key Takeaways -- Endnotes -- Chapter 12 Law Enforcement and the Military -- XR in Law Enforcement -- Identifying suspects in real time -- Enhancing criminal investigations -- Using XR to Train Law Enforcement and Military Personnel -- Police training -- Military training -- Operational Uses of XR in the Military -- Pilot displays -- "Glass" tanks? -- Identifying and neutralizing bombs -- Medical care in the field -- Improved situational awareness for troops -- Cyborg soldiers of the future? -- Lessons We Can Learn from Law Enforcement and Military -- Key Takeaways -- Endnotes -- Chapter 13 A Look into the Future -- Rapid Advances in XR Technology Are Coming Our Way -- LiDAR: Bringing more realistic AR creations to our phones -- New advances in VR headsets -- New VR accessories will hit the market -- Taking touch to a whole new level -- Integrating XR Technlogy into the Human Body? -- So Where Do We Go from Here? -- Share Your Thoughts -- Acknowledgments -- About the Author -- Index -- EULA. |
| Record Nr. | UNINA-9910798926803321 |
|
Marr Bernard
|
||
| Chichester, West Sussex, United Kingdom : , : Wiley, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Extended reality in practice : 100+ amazing ways virtual, augmented and mixed reality are changing business and society / / Bernard Maar
| Extended reality in practice : 100+ amazing ways virtual, augmented and mixed reality are changing business and society / / Bernard Maar |
| Autore | Marr Bernard |
| Pubbl/distr/stampa | Chichester, West Sussex, United Kingdom : , : Wiley, , 2021 |
| Descrizione fisica | 1 online resource (272 pages) |
| Disciplina | 006.8 |
| Soggetto topico |
Mixed reality - Industrial applications
Human-computer interaction |
| ISBN |
9781119699385
1-119-69937-1 1-119-69938-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Introduction -- Why Xr Is a Trend on the Rise -- Why This Book, and Why Now? -- In the pandemic, our lives moved further online -- Work, as we know it, may never be the same -- Evolving relationships with customers -- A "perfect storm" of technology -- Introducing the Extended Reality Spectrum -- The Incredible (And Very Real) Possibilities of XR -- Key Takeaways -- Endnote -- Chapter 1 What Is Extended Reality? -- A Word About XR Definitions -- Remember, XR is a spectrum -- XR technology is constantly evolving -- Augmented Reality: The Most Accessible of the XR Technologies -- What is AR? -- How does AR work? -- Stepping into a More Immersive Environment with Virtual Reality -- What is VR? -- How does VR work? The super-quick version -- Merging the Real and Digital Worlds with Mixed (Hybrid) Reality -- What is MR? -- How does MR work? -- Where Is XR Technology Heading? -- Key Takeaways -- Endnotes -- Chapter 2 The Amazing Evolution of XR: A Brief History -- Tracing the XR Timeline -- The 1800s: A critical discovery -- The early 1900s: Forecasting the future of VR -- The 1950s, 1960s and 1970s: The first VR and AR experiences -- The 1980s, 1990s and 2000s: Gaming adopts VR -- 2010 to 2020: XR technologies gain momentum -- Rapid Evolutions in XR Hardware -- VR equipment -- AR apps and glasses -- Other types of XR displays -- An Evolution Fueled By Other Tech Trends -- Key Takeaways -- Chapter 3 Challenges with XR -- Legal and Moral Concerns -- Can a virtual act be a crime? -- Murky moral practices -- Access for the few, not the many? -- Privacy and Security Concerns -- Taking the term "personal data" to a new level -- It's in your eyes -- The risk of identity hacking -- Health Concerns -- Introducing the VR hangover -- Post-VR sadness -- Cyber-addiction -- The Need for Responsible XR.
Key Takeaways -- Endnotes -- Chapter 4 XR in Everyday Life and Business -- XR in Everyday Life -- AR apps are everywhere -- Social media heads in a more immersive direction -- Improving the dating experience -- Bringing news, history and world issues to life -- And, finally, some other examples from everyday life -- XR in the Workplace -- Enhancing various recruitment processes -- Making data analysis easier and more immersive -- Improving virtual meetings -- Transitioning to virtual trade shows -- Key Takeaways -- Endnotes -- Chapter 5 Customer Engagement and Retail -- Giving Customers More Immersive Experiences -- Foot Locker -- Burger King -- Red Bull -- LEGO -- Mercedes-Benz -- One Aldwych Hotel -- Miller Lite -- Bombay Sapphire -- Living Wine Labels app -- Bringing Products to Life in Greater Detail -- Apple -- Asos -- Gap -- Sotheby's and virtual house tours -- Christie's -- Home Depot -- Ikea -- Target -- Wayfair -- Amazon -- Toyota -- A New Age of "Try Before You Buy" -- InkHunter -- Skin Motion Soundwave Tattoos -- Warby Parker -- Nike -- Watches of Switzerland and Grand Seiko -- WatchBox -- FaceCake -- Tenth Street Hats -- Sally Hansen -- Sephora -- L'Oréal -- Why Not Customize Before You Buy? -- Porsche -- BMW -- Urbanist Architecture -- Creating Exciting New and Digital-Only Products for Customers -- Fortnite "skins" -- Happy99 -- Carlings -- Lessons We Can Learn from the Retail Industry -- Key Takeaways -- Endnotes -- Chapter 6 Training and Education -- XR in Personal Learning and Development -- Purina -- VirtualSpeech -- University of Virginia -- Making Learning More Immersive for Students -- Labster -- Islands High School and MEL Chemistry VR -- West Coast University - Los Angeles -- 1943: Berlin Blitz -- Humberston Cloverfields Academy -- Improving School Field Trips -- Google Expeditions -- SkyView -- The VR Museum of Fine Art. BBC Civilizations -- HoloMuseum XR -- Unimersive -- Mercedes-Benz Museum -- The Big Bang AR by CERN -- Learning By Doing: How XR Can Transform Hands-On Learning Experiences -- Froggipedia -- Mondly -- Enhancing Vocational/Workplace Training and Education -- FLAIM Systems -- University of Exeter and Cineon Training -- BP -- New Jersey Police -- STRIVR -- LAP Mentor and immersive medical training -- Children's Hospital in Los Angeles (CHLA) -- The Body VR: Journey Inside a Cell -- Lessons We Can Learn from Training and Education -- Key Takeaways -- Endnotes -- Chapter 7 Healthcare -- Using XR to Enhance Your Well-Being -- VR-enhanced relaxation - the Dream Machine -- Guided meditations - with added VR -- XR and yoga -- VR fitness coaching and workouts -- Use of XR in Diagnosing Health Issues -- Medical imaging and analysis -- Diagnosing visual impairments -- Aiding psychiatric, neurological and mental health diagnosis -- XR in Treatment and Therapy -- VR Vaccine - helping children overcome their fear of treatment -- Virtual reality exposure therapy (VRET) for anxiety and PTSD -- VR-enhanced cognitive behavioral therapy -- Treating psychosis with VR -- Helping patients with dementia -- Helping children with autism -- VR-enhanced rehabilitation -- Managing pain -- Improving Surgeries Through XR -- Reducing patients' stress -- Vein visualization with AccuVein -- Medivis and presurgical data -- Surgical Theater's Precision VR -- SentiAR - holographic visualizations during surgery -- AR visualizations in spinal treatments -- Combing VR with surgical robotics -- Lessons We Can Learn from Healthcare -- Key Takeaways -- Endnotes -- Chapter 8 Entertainment and Sport -- Making Immersive Movies -- Examples of VR films -- Using VR in the making of movies -- Engaging with audiences through VR experiences -- Enhancing journalism through immersive films. More Immersive Video Games -- Examples of AR games -- And now for some VR games -- Virtual Visitor Attractions -- Virtual exhibitions, galleries and museums -- Virtual zoos -- Virtual theme parks -- Making Real-World Attractions More Immersive -- VR as the main draw -- VR-enhanced rides -- Hado -- Use of XR in Sports -- In-match technology -- Improving fan engagement and the viewing experience -- Improving training practices -- New sports and new competitions? -- XR in Music and the Performing Arts -- XR-heightened live performances -- Virtual gigs -- And Now for Something Completely Different . . . Adult Entertainment -- VR porn and virtual sex -- The future of sex? -- Getting Social with XR -- Hanging out in social spaces -- Virtual worship -- Lessons We Can Learn from Entertainment and Sport -- Key Takeaways -- Endnotes -- Chapter 9 Real Estate and Construction -- XR in Real Estate -- Savills - providing guided visits and interactive property tours -- Virtual staging of properties -- Kingdom Housing Association and XR-enabled property management -- XR for Architects and Their Clients -- Immersive collaboration -- Viewing 3D models in VR -- Visit your new home before it's built -- XR in Construction -- Visualizing construction projects to improve accuracy -- Improving site safety -- Inspecting sites -- Lessons We Can Learn from Real Estate and Construction -- Key Takeaways -- Endnotes -- Chapter 10 Travel and Hospitality -- Virtual Travel -- Enjoying Virtual Tours of Hotels -- Booking Travel in VR -- Test Drive Trips and Excursions in VR -- Finding Your Way When You Get There - Immersive Navigation -- Improving the Destination Experience -- Lessons We Can Learn from Travel and Hospitality -- Key Takeaways -- Endnotes -- Chapter 11 Industry and Manufacturing -- Enhancing Product Design and Production Planning -- Thyssenkrupp. XR in car design - Ford and Jaguar Land Rover -- Production planning -- Training Workers Using VR and AR -- Honeywell -- Rolls-Royce -- XR in Oil and Gas -- Royal Dutch Shell -- BP -- Deploying XR Across Production and Manufacturing Processes -- NASA and Lockheed Martin -- BMW -- Tesla -- GE -- Boeing -- Improving Quality Control and Inspections -- AGCO Corporation -- Airbus -- The Use of XR in Logistics and Warehousing -- DHL -- Combining XR with digital twins -- Lessons We Can Learn from Industry and Manufacturing -- Key Takeaways -- Endnotes -- Chapter 12 Law Enforcement and the Military -- XR in Law Enforcement -- Identifying suspects in real time -- Enhancing criminal investigations -- Using XR to Train Law Enforcement and Military Personnel -- Police training -- Military training -- Operational Uses of XR in the Military -- Pilot displays -- "Glass" tanks? -- Identifying and neutralizing bombs -- Medical care in the field -- Improved situational awareness for troops -- Cyborg soldiers of the future? -- Lessons We Can Learn from Law Enforcement and Military -- Key Takeaways -- Endnotes -- Chapter 13 A Look into the Future -- Rapid Advances in XR Technology Are Coming Our Way -- LiDAR: Bringing more realistic AR creations to our phones -- New advances in VR headsets -- New VR accessories will hit the market -- Taking touch to a whole new level -- Integrating XR Technlogy into the Human Body? -- So Where Do We Go from Here? -- Share Your Thoughts -- Acknowledgments -- About the Author -- Index -- EULA. |
| Record Nr. | UNINA-9910825127103321 |
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Marr Bernard
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| Chichester, West Sussex, United Kingdom : , : Wiley, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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