| Autore |
Birkinshaw Julian M.
|
| Edizione | [1st edition] |
| Pubbl/distr/stampa |
Harlow, England ; ; New York, New York : , : Pearson, , [2015]
|
| Descrizione fisica |
1 online resource (297 pages) : illustrations
|
| Disciplina |
658
|
| Soggetto topico |
Management
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
Cover -- Contents -- About the authors -- Acknowledgements -- Introduction -- Part 1: Organisational behaviour -- Chapter 1: Change management: Kotter's eight-step model -- Chapter 2: Cognitive biases in decision making -- Chapter 3: Emotional intelligence -- Chapter 4: Managing work groups: Belbin team roles -- Chapter 5: Matrix management -- Chapter 6: Mintzberg's managerial roles -- Chapter 7: Motivation: Theory X and Theory Y -- Chapter 8: Negotiating techniques: BATNA -- Chapter 9: Schein's model of organisational culture -- Chapter 10: 360-degree assessment -- Part 2: Marketing -- Chapter 11: Customer lifetime value -- Chapter 12: Ethnographic market research -- Chapter 13: Market orientation -- Chapter 14: Multichannel marketing -- Chapter 15: Net promoter score -- Chapter 16: The 4Ps of marketing -- Chapter 17: Pricing strategies: dynamic pricing -- Chapter 18: Product life cycle -- Chapter 19: Segmentation and personalised marketing -- Part 3: Strategy and organisation -- Chapter 20: The ambidextrous organisation -- Chapter 21: The BCG growth-share matrix -- Chapter 22: Blue ocean strategy -- Chapter 23: Core competence and the resource-based view -- Chapter 24: Corporate social responsibility: the triple bottom line -- Chapter 25: Corporate strategy: parenting advantage -- Chapter 26: Five forces analysis -- Chapter 27: Game theory: the prisoner's dilemma -- Chapter 28: Generic strategies -- Chapter 29: The McKinsey 7S framework -- Part 4: Innovation and entrepreneurship -- Chapter 30: Brainstorming -- Chapter 31: Design thinking -- Chapter 32: Disruptive innovation -- Chapter 33: Greiner's growth model -- Chapter 34: Open innovation -- Chapter 35: The seven domains assessment model for entrepreneurs -- Chapter 36: Stage/gate model for new product development -- Chapter 37: Scenario planning -- Part 5: Accounting.
Chapter 38: The accural method in accounting -- Chapter 39: Activity-based costing -- Chapter 40: The balanced scorecard -- Chapter 41: The DuPont identity -- Chapter 42: Economic value added -- Chapter 43: Ratio analysis -- Part 6: Finance -- Chapter 44: Black-Scholes options pricing model -- Chapter 45: Bond valuation -- Chapter 46: Capital asset pricing model -- Chapter 47: Capital budgeting -- Chapter 48: Modern portfolio theory -- Chapter 49: Modigliani-Miller theorem -- Chapter 50: Time value of money -- Chapter 51: Valuing the firm -- Chapter 52: Weighted average cost of capital -- Part 7: Operations -- Chapter 53: Agile development -- Chapter 54: The bullwhip effect -- Chapter 55: Decision trees -- Chapter 56: Just-in-time production -- Chapter 57: Sensitivity analysis -- Chapter 58: The service-profit chain -- Chapter 59: Six Sigma -- Chapter 60: Theory of constraints -- Chapter 61: Total quality management -- Index.
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| Record Nr. | UNINA-9910153253003321 |
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25 need-to-know MBA models / / Julian Birkinshaw and Ken Mark
