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Ethics and international marketing [[electronic resource] ] : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin
| Ethics and international marketing [[electronic resource] ] : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (page 480-600) |
| Disciplina | 174.4 |
| Altri autori (Persone) |
CarriganMarilyn
MarinovaSvetla SzmiginIsabelle |
| Collana | International marketing review |
| Soggetto topico |
Business ethics
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50965-1
9786610509652 1-84544-820-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Ethics and international marketing : research background and challenges -- Has the medium (roast) become the message?" the ethics of marketing fair trade in the mainstream -- Consumer preferences for the marketing of ethically labelled coffee -- A cross-cultural study of the role of religion in consumers' ethical positions -- International green marketing: a comparative study of British and Romanian firms -- Comparing Thai and US businesspeople : perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics -- An ethics of representation for international marketing communication. |
| Record Nr. | UNINA-9910450745103321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethics and international marketing [[electronic resource] ] : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin
| Ethics and international marketing [[electronic resource] ] : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (page 480-600) |
| Disciplina | 174.4 |
| Altri autori (Persone) |
CarriganMarilyn
MarinovaSvetla SzmiginIsabelle |
| Collana | International marketing review |
| Soggetto topico |
Business ethics
Marketing |
| ISBN |
1-280-50965-1
9786610509652 1-84544-820-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Ethics and international marketing : research background and challenges -- Has the medium (roast) become the message?" the ethics of marketing fair trade in the mainstream -- Consumer preferences for the marketing of ethically labelled coffee -- A cross-cultural study of the role of religion in consumers' ethical positions -- International green marketing: a comparative study of British and Romanian firms -- Comparing Thai and US businesspeople : perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics -- An ethics of representation for international marketing communication. |
| Record Nr. | UNINA-9910783560303321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ethics and international marketing : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin
| Ethics and international marketing : research background and challenges / / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (page 480-600) |
| Disciplina | 174.4 |
| Altri autori (Persone) |
CarriganMarilyn
MarinovaSvetla SzmiginIsabelle |
| Collana | International marketing review |
| Soggetto topico |
Business ethics
Marketing |
| ISBN |
1-280-50965-1
9786610509652 1-84544-820-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Ethics and international marketing : research background and challenges -- Has the medium (roast) become the message?" the ethics of marketing fair trade in the mainstream -- Consumer preferences for the marketing of ethically labelled coffee -- A cross-cultural study of the role of religion in consumers' ethical positions -- International green marketing: a comparative study of British and Romanian firms -- Comparing Thai and US businesspeople : perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics -- An ethics of representation for international marketing communication. |
| Record Nr. | UNINA-9910816834903321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value Creation in International Business : Volume 2: An SME Perspective / / edited by Svetla Marinova, Jorma Larimo, Niina Nummela
| Value Creation in International Business : Volume 2: An SME Perspective / / edited by Svetla Marinova, Jorma Larimo, Niina Nummela |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXIV, 389 p. 19 illus.) |
| Disciplina | 658.022 |
| Soggetto topico |
Small business
Globalization Markets New business enterprises Small Business Emerging Markets/Globalization Start-Ups/Venture Capital |
| ISBN | 3-319-39369-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Value Creation in the Internationalization of Small and Medium Sized Enterprises (Svetla Marinova, Niina Nummela and Jorma Larimo) -- Chapter 2 Value Creation in Globalizing Small and Medium Sized Enterprises (Tõnu Roolaht) -- Chapter 3 International Opportunities and Value Creation in International Entrepreneurship (Tuija Mainela, Vesa Puhakka and Ingrid Wakkee) -- Chapter 4 Growth and Value Creation through Diversified Exporting (Andreja Jaklič, Anže Burger, Aljaž Kunčič and Desislava Dikova) -- Chapter 5 Value Creation during Different Development Stages: What Changes When an Entrepreneurial Firm Transforms into a Multinational Corporation? (Peter Zettinig, Birgitta Sandberg and Sascha Fuerst) -- Chapter 6 A Service-Ecosystem Perspective on Value Creation: Implications to International Business (Valtteri Kaartemo, Melissa Archpru Akaka and Stephen L. Vargo) -- Chapter 7 More Than Just One Middelman: On the Value of Different Entry Modes by SMEs in Foreign Markets (Mette Vedel and Per Servais) -- Chapter 8 Value Chain Management Capability in International Small and Medium Sized Enterprises (Taina Eriksson, Niina Nummela, Liisa-Maija Sainio, Sami Saarenketo) -- Chapter 9 The Value of Knowledge, Network Relationships and Governmental Support for Chinese Firms’ Early Internationalization: Survey Evidence (Tiia Vissak, Tatyana Tsukanova and Xiaotian Zhang) -- Chapter 10 Intelligence Creation and Born-Global Patterns of Small Engineering Firms in Emerging Markets (Zizah Che Senik, Rosmah Mat Isa, Khairul Akmaliah Adham and Ridzuan Md Sham) -- Chapter 11 Does Being a Member of the Cluster Matter in the Process of Value Creation through Internationalization? (Vesna Sedoglavich and Marina Dabić). Chapter 12 The Internet’s Influence on Market Commitment, Uncertainty and Risk in the Internationalization Process of Small and Medium Sized Firms (Jonas Eduardsen and Reimer Ivang) -- Chapter 13 Industry 4.0 and SMEs in the Northern Jutland Region (Arnim Decker) -- Chapter 14 Value Creation in an SME from a Traditional Industry: It All Adds up (Svetla Trifonova Marinova and Marin Marinov) -- Chapter 15 Sustainability and Corporate Social Responsibility in Internationally Operating SMEs: Implications on Performance (Lasse Torkkeli, Sami Saarenketo, Hanna Salojärvi and Liisa-Maija Sainio). |
| Record Nr. | UNINA-9910149659703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Value Creation in International Business : Volume 1: An MNC Perspective / / edited by Svetla Marinova, Jorma Larimo, Niina Nummela
| Value Creation in International Business : Volume 1: An MNC Perspective / / edited by Svetla Marinova, Jorma Larimo, Niina Nummela |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 425 p. 13 illus., 1 illus. in color.) |
| Disciplina | 658.049 |
| Soggetto topico |
International business enterprises
Leadership Organization Planning International Business Business Strategy/Leadership |
| ISBN | 3-319-30803-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Meanings and Interpretations of Value and Value Creation (Svetla Marinova, Jorma Larimo and Niina Nummela) -- Chapter 2 Value Creation in International Joint Ventures: Impact of Inter-Partner Factors and Location (Tahir Ali, Jorma Larimo and Huu Le Nguyen) -- Chapter 3 Joint Venture Longevity in Southern and Eastern Mediterranean Countries (Dora Triki, Emna Moalla and Ulrike Mayrhofer) -- Chapter 4 Role, Motivation and Performance of International Joint Ventures in Slovakia (Sonia Ferencikova and Tatiana Hluskova) -- Chapter 5 Cross-border M&As from India – Motives and Integration Strategies of Indian Acquirers (Melanie Hassett, Zsuzsanna Vincze, Uma Urs, Duncan Angwin, Niina Nummela and Peter Zettinig) -- Chapter 6 Value Creation of Mergers-Acquisitions in Mature and Emerging Markets: A Study of French Multinationals (Ludivine Chalençon and Ulrike Mayrhofer) -- Chapter 7 Africa - An Emerging Context for Value Creation with Cross-Border Mergers and Acquisitions (William Degbey and Kimberly Ellis) -- Chapter 8 The Role of Trust in Value Creation: The Case of a Cross-Border Acquisition in Russia (Elina Pelto) -- Chapter 9 Antecedents of Cross-Border Acquisition Performance: Implementation Issues (Daojuan Wang, Hamid Moini and John Kuada) -- Chapter 10 Russian Oil and Gas MNEs Investing in China: Role of Government in Value Creation (Andrei Panibratov) -- Chapter 11 When is FDI Valuable to the MNE? The Role of Firm Capabilities and International Experience (Piotr Trapczynski) -- Chapter 12 Mission Impossible: How to Create Value in Time of Crises (Sonia Ferencikova) -- Chapter 13 Dragons with Horsepower: Learning from the Internationalization of Emerging Market Firms (Anna Jonsson) -- Chapter 14 Talent Management and Global Value Creation: How Russian Companies Do This? (Marina Latukha). |
| Record Nr. | UNINA-9910149480703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||