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Using web analytics in the library [[electronic resource] /] / Kate Marek
| Using web analytics in the library [[electronic resource] /] / Kate Marek |
| Autore | Marek Kate |
| Pubbl/distr/stampa | Chicago, Ill., : ALA TechSource, 2011 |
| Descrizione fisica | 1 online resource (58 p.) |
| Disciplina |
025.0425
20 |
| Collana | Library technology reports |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing Library administration |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-37027-1
9786613370273 0-8389-9236-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes |
| Record Nr. | UNINA-9910461182503321 |
Marek Kate
|
||
| Chicago, Ill., : ALA TechSource, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Using web analytics in the library [[electronic resource] /] / Kate Marek
| Using web analytics in the library [[electronic resource] /] / Kate Marek |
| Autore | Marek Kate |
| Pubbl/distr/stampa | Chicago, Ill., : ALA TechSource, 2011 |
| Descrizione fisica | 1 online resource (58 p.) |
| Disciplina |
025.0425
20 |
| Collana | Library technology reports |
| Soggetto topico |
Web usage mining
Internet users - Statistics - Data processing Library administration |
| ISBN |
1-283-37027-1
9786613370273 0-8389-9236-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes |
| Record Nr. | UNINA-9910789884903321 |
|
Marek Kate
|
||
| Chicago, Ill., : ALA TechSource, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||