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Using web analytics in the library [[electronic resource] /] / Kate Marek
Using web analytics in the library [[electronic resource] /] / Kate Marek
Autore Marek Kate
Pubbl/distr/stampa Chicago, Ill., : ALA TechSource, 2011
Descrizione fisica 1 online resource (58 p.)
Disciplina 025.0425
20
Collana Library technology reports
Soggetto topico Web usage mining
Internet users - Statistics - Data processing
Library administration
Soggetto genere / forma Electronic books.
ISBN 1-283-37027-1
9786613370273
0-8389-9236-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes
Record Nr. UNINA-9910461182503321
Marek Kate  
Chicago, Ill., : ALA TechSource, 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Using web analytics in the library [[electronic resource] /] / Kate Marek
Using web analytics in the library [[electronic resource] /] / Kate Marek
Autore Marek Kate
Pubbl/distr/stampa Chicago, Ill., : ALA TechSource, 2011
Descrizione fisica 1 online resource (58 p.)
Disciplina 025.0425
20
Collana Library technology reports
Soggetto topico Web usage mining
Internet users - Statistics - Data processing
Library administration
ISBN 1-283-37027-1
9786613370273
0-8389-9236-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes
Record Nr. UNINA-9910789884903321
Marek Kate  
Chicago, Ill., : ALA TechSource, 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Using web analytics in the library / / Kate Marek
Using web analytics in the library / / Kate Marek
Autore Marek Kate
Edizione [1st ed.]
Pubbl/distr/stampa Chicago, Ill., : ALA TechSource, 2011
Descrizione fisica 1 online resource (58 p.)
Disciplina 025.0425
20
Collana Library technology reports
Soggetto topico Web usage mining
Internet users - Statistics - Data processing
Library administration
ISBN 1-283-37027-1
9786613370273
0-8389-9236-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Using Web Analytics in the Library; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes
Record Nr. UNINA-9910813329303321
Marek Kate  
Chicago, Ill., : ALA TechSource, 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui