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How strong is your firm's competitive advantage? / / Daniel Marburger
| How strong is your firm's competitive advantage? / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 144 pages) |
| Disciplina | 338.6048 |
| Collana | Economics collection |
| Soggetto topico |
Competition
Market share |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Porter's Five Forces
bargaining power market power market barriers product differentiation product substitution switching costs |
| ISBN | 1-63157-368-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460656103321 |
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How strong is your firm's competitive advantage? / / Daniel Marburger
| How strong is your firm's competitive advantage? / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 144 pages) |
| Disciplina | 338.6048 |
| Collana | Economics collection |
| Soggetto topico |
Competition
Market share |
| Soggetto non controllato |
Porter's Five Forces
bargaining power market power market barriers product differentiation product substitution switching costs |
| ISBN | 1-63157-368-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797641003321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How strong is your firm's competitive advantage? / / Daniel Marburger
| How strong is your firm's competitive advantage? / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (xi, 144 pages) |
| Disciplina | 338.6048 |
| Collana | Economics collection |
| Soggetto topico |
Competition
Market share |
| Soggetto non controllato |
Porter's Five Forces
bargaining power market power market barriers product differentiation product substitution switching costs |
| ISBN | 1-63157-368-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910819110303321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910460727103321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910797702903321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits / / Daniel Marburger
| Innovative pricing strategies to increase profits / / Daniel Marburger |
| Autore | Marburger Daniel R. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (x, 148 pages) |
| Disciplina | 658.816 |
| Collana | Economics collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto non controllato |
Bundling
common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse |
| ISBN | 1-63157-370-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Appendix. Relevant published case studies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910814230103321 |
|
Marburger Daniel R.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||