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How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger
| How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger |
| Autore | Marburger Daniel R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 338.6048 |
| Collana | Economics collection |
| Soggetto topico |
Competition
Market share |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Porter's Five Forces
bargaining power market power market barriers product differentiation product substitution switching costs |
| ISBN |
1-283-89509-9
1-60649-380-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- References -- Index. |
| Record Nr. | UNINA-9910462944103321 |
Marburger Daniel R
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger
| How strong is your firm's competitive advantage? [[electronic resource] /] / Daniel Marburger |
| Autore | Marburger Daniel R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (156 p.) |
| Disciplina | 338.6048 |
| Collana | Economics collection |
| Soggetto topico |
Competition
Market share |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Porter's Five Forces
bargaining power market power market barriers product differentiation product substitution switching costs |
| ISBN |
1-283-89509-9
1-60649-380-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- References -- Index. |
| Record Nr. | UNINA-9910531896403321 |
|
Marburger Daniel R
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||