Info
Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger
| Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger |
| Autore | Marburger Daniel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (154 p.) |
| Disciplina | 658.816 |
| Collana | Economics and finance collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Price discrimination
bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction |
| ISBN |
1-283-89320-7
1-60649-382-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462440303321 |
Marburger Daniel
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger
| Innovative pricing strategies to increase profits [[electronic resource] /] / Daniel Marburger |
| Autore | Marburger Daniel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (154 p.) |
| Disciplina | 658.816 |
| Collana | Economics and finance collection |
| Soggetto topico |
Pricing
Open price system Internet auctions |
| Soggetto non controllato |
Price discrimination
bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction |
| ISBN |
1-283-89320-7
1-60649-382-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | List of cases/firms/products -- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager -- 2. Consumer behavior: the law of demand and its effect on pricing -- 3. Understanding the price sensitivity of buyers -- 4. One perfect price: profit maximization for the single price firm -- Part II. Different strokes for different folks: charging more than one price for the same good -- 5. If you could read my mind: first-degree price discrimination strategies -- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies -- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies -- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age -- 8. Dynamic pricing and e-commerce -- 9. Legal and ethical issues -- Table of strategies -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910785800503321 |
|
Marburger Daniel
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||