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Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Autore Manheim Jarol B. <1946-, >
Pubbl/distr/stampa New York : , : Routledge, , 2011
Descrizione fisica 1 online resource (338 p.)
Disciplina 322.40973
Soggetto topico Communication in politics - United States
Public relations and politics - United States
Lobbying - United States
Soggetto genere / forma Electronic books.
ISBN 1-136-84218-7
1-283-04138-3
9786613041388
0-203-83328-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures, Tables, and Boxes; Preface; Acknowledgements; 1 Points of Origin; 2 Information and Influence Campaigns; 3 Strategy and Tactics in Campaign Communication I: Winning the Argument; 4 Strategy and Tactics in Campaign Communication II: Shaping the Decision; 5 Networks and Netwaves: Organizing for Influence; 6 Riding the Waves: Strategy and Tactics in Network Activation; 7 Feeling the Pressure: The Dimensionality of Targets; 8 Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns
9 Information, and InfluenceAppendix A: Need to Know: Strategic Intelligence and Research in the Campaign; Appendix B: The IIC Knowledge Base: A Selective Bibliographic Inventory; Notes; Appendix C: A Bibliography for IIC Strategy (Including Sources Cited); Author Index; Subject Index
Record Nr. UNINA-9910459120803321
Manheim Jarol B. <1946-, >  
New York : , : Routledge, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Autore Manheim Jarol B. <1946-, >
Pubbl/distr/stampa New York : , : Routledge, , 2011
Descrizione fisica 1 online resource (338 p.)
Disciplina 322.40973
Soggetto topico Communication in politics - United States
Public relations and politics - United States
Lobbying - United States
ISBN 1-136-84217-9
1-136-84218-7
1-283-04138-3
9786613041388
0-203-83328-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures, Tables, and Boxes; Preface; Acknowledgements; 1 Points of Origin; 2 Information and Influence Campaigns; 3 Strategy and Tactics in Campaign Communication I: Winning the Argument; 4 Strategy and Tactics in Campaign Communication II: Shaping the Decision; 5 Networks and Netwaves: Organizing for Influence; 6 Riding the Waves: Strategy and Tactics in Network Activation; 7 Feeling the Pressure: The Dimensionality of Targets; 8 Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns
9 Information, and InfluenceAppendix A: Need to Know: Strategic Intelligence and Research in the Campaign; Appendix B: The IIC Knowledge Base: A Selective Bibliographic Inventory; Notes; Appendix C: A Bibliography for IIC Strategy (Including Sources Cited); Author Index; Subject Index
Record Nr. UNINA-9910791891703321
Manheim Jarol B. <1946-, >  
New York : , : Routledge, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Strategy in information and influence campaigns : how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want / / Jarol B. Manheim
Autore Manheim Jarol B. <1946-, >
Pubbl/distr/stampa New York : , : Routledge, , 2011
Descrizione fisica 1 online resource (338 p.)
Disciplina 322.40973
Soggetto topico Communication in politics - United States
Public relations and politics - United States
Lobbying - United States
ISBN 1-136-84217-9
1-136-84218-7
1-283-04138-3
9786613041388
0-203-83328-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures, Tables, and Boxes; Preface; Acknowledgements; 1 Points of Origin; 2 Information and Influence Campaigns; 3 Strategy and Tactics in Campaign Communication I: Winning the Argument; 4 Strategy and Tactics in Campaign Communication II: Shaping the Decision; 5 Networks and Netwaves: Organizing for Influence; 6 Riding the Waves: Strategy and Tactics in Network Activation; 7 Feeling the Pressure: The Dimensionality of Targets; 8 Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns
9 Information, and InfluenceAppendix A: Need to Know: Strategic Intelligence and Research in the Campaign; Appendix B: The IIC Knowledge Base: A Selective Bibliographic Inventory; Notes; Appendix C: A Bibliography for IIC Strategy (Including Sources Cited); Author Index; Subject Index
Record Nr. UNINA-9910807810903321
Manheim Jarol B. <1946-, >  
New York : , : Routledge, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui