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Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910480661103321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages [[electronic resource] ] : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910779127203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health messages : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors
| Designing health messages : approaches from communication theory and public health practice / / Edward Maibach, Roxanne Louiselle Parrott, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1995 |
| Descrizione fisica | 1 online resource (xiii, 304 p.) : ill |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
MaibachEdward
ParrottRoxanne |
| Soggetto topico |
Mass media in health education
Health promotion |
| ISBN |
1-5063-1954-8
0-8039-5397-6 1-4522-3345-4 1-4522-6363-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Part I - Theory-Driven Approaches to Health Message Design; Chapter 1 - Motivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations; Chapter 2 - Encouraging Risk Reduction: A Decision-Making Approach to Message Design; Chapter 3 - Moving People to Behavior Change: A Staged Social Cognitive Approach to Message Design; Chapter 4 - Fear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right?; Chapter 5 - Thinking Positively: Using Positive Affect When Designing Health Messages
Chapter 6 - Designing Messages for Behavioral InoculationChapter 7 - Reaching Young Audiences: Developmental Considerations in Designing Health Messages; Chapter 8 - Fishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages; Part II - Audience-Centered Strategies for Health Message Design; Chapter 9 - Using Research to Inform Campaign Development and Message Design: Examples from the ""America Responds to AIDS"" Campaign; Chapter 10 - Choosing Audience Segmentation Strategies and Methods for Health Communication Chapter 11 - The Gatekeeping Process: The Right Combinations to Unlock the GatesChapter 12 - Use of Database Marketing and Consumer-Based Health Communication in Message Design: An Example from the Office of Cancer Communications' ""5 a Day for Better Health"" Program; Part III - Combining Theory and Practice: Additional Considerations; Chapter 13 - Supplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs; Chapter 14 - Enabling Health: Policy and Administrative Practices at a Crossroads; Index; About the Contributors |
| Record Nr. | UNINA-9910813085203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||