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Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan
| Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan |
| Autore | Wind Yoram |
| Pubbl/distr/stampa | New York, : Wiley, c2001 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | MahajanVijay |
| Soggetto topico |
Internet marketing
Consumer behavior Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-34095-9
9786610340958 0-471-00875-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Digital Marketing; Contents; Part I Foundations; Chapter 1 The Challenge of Digital Marketing; Chapter 2 The Digital Technological Environment; Chapter 3 Infrastructure for E-Business; Chapter 4 Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies; Chapter 5 Economic Perspectives on Digital Marketing; Chapter 6 Digital Marketing and the Exchange of Knowledge; Part II Consumer Behavior and Market Research; Chapter 7 Consumer Behavior in Digital Environments; Chapter 8 The Internet Buyer
Chapter 9 Rethinking Market Research in the Digital WorldChapter 10 Data Mining Digital Customers; Part III Implementation; Chapter 11 Technology-Driven Demand: Implications for the Supply Chain; Chapter 12 New Offering Realization in the Networked Digital Environment; Chapter 13 Digital Marketing Communication; Chapter 14 Pricing Opportunities in the Digital Age; Contributors; Index |
| Record Nr. | UNINA-9910454987903321 |
Wind Yoram
|
||
| New York, : Wiley, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan
| Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan |
| Autore | Wind Yoram |
| Pubbl/distr/stampa | New York, : Wiley, c2001 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | MahajanVijay |
| Soggetto topico |
Internet marketing
Consumer behavior Electronic commerce |
| ISBN |
1-280-34095-9
9786610340958 0-471-00875-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Digital Marketing; Contents; Part I Foundations; Chapter 1 The Challenge of Digital Marketing; Chapter 2 The Digital Technological Environment; Chapter 3 Infrastructure for E-Business; Chapter 4 Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies; Chapter 5 Economic Perspectives on Digital Marketing; Chapter 6 Digital Marketing and the Exchange of Knowledge; Part II Consumer Behavior and Market Research; Chapter 7 Consumer Behavior in Digital Environments; Chapter 8 The Internet Buyer
Chapter 9 Rethinking Market Research in the Digital WorldChapter 10 Data Mining Digital Customers; Part III Implementation; Chapter 11 Technology-Driven Demand: Implications for the Supply Chain; Chapter 12 New Offering Realization in the Networked Digital Environment; Chapter 13 Digital Marketing Communication; Chapter 14 Pricing Opportunities in the Digital Age; Contributors; Index |
| Record Nr. | UNINA-9910778858803321 |
|
Wind Yoram
|
||
| New York, : Wiley, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan
| Digital marketing [[electronic resource] ] : global strategies from the world's leading experts / / Jerry Wind, Vijay Mahajan |
| Autore | Wind Yoram |
| Pubbl/distr/stampa | New York, : Wiley, c2001 |
| Descrizione fisica | 1 online resource (427 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | MahajanVijay |
| Soggetto topico |
Internet marketing
Consumer behavior Electronic commerce |
| ISBN |
1-280-34095-9
9786610340958 0-471-00875-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Digital Marketing; Contents; Part I Foundations; Chapter 1 The Challenge of Digital Marketing; Chapter 2 The Digital Technological Environment; Chapter 3 Infrastructure for E-Business; Chapter 4 Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies; Chapter 5 Economic Perspectives on Digital Marketing; Chapter 6 Digital Marketing and the Exchange of Knowledge; Part II Consumer Behavior and Market Research; Chapter 7 Consumer Behavior in Digital Environments; Chapter 8 The Internet Buyer
Chapter 9 Rethinking Market Research in the Digital WorldChapter 10 Data Mining Digital Customers; Part III Implementation; Chapter 11 Technology-Driven Demand: Implications for the Supply Chain; Chapter 12 New Offering Realization in the Networked Digital Environment; Chapter 13 Digital Marketing Communication; Chapter 14 Pricing Opportunities in the Digital Age; Contributors; Index |
| Record Nr. | UNINA-9910813071403321 |
|
Wind Yoram
|
||
| New York, : Wiley, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||