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Customer value starvation can kill : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler
| Customer value starvation can kill : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler |
| Autore | Mahajan Gautam |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (219 pages) |
| Disciplina | 658.812 |
| Collana | Business Expert Press Service Systems and Innovations in Business and Society Collection |
| Soggetto topico |
Customer relations - Management
Value analysis (Cost control) Consumer satisfaction |
| ISBN | 1-952538-59-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794432203321 |
Mahajan Gautam
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| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Customer value starvation can kill : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler
| Customer value starvation can kill : prevention and cure / / Gautam Vieira, Walter Mahajan ; foreword by Philip Kotler |
| Autore | Mahajan Gautam |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (219 pages) |
| Disciplina | 658.812 |
| Collana | Business Expert Press Service Systems and Innovations in Business and Society Collection |
| Soggetto topico |
Customer relations - Management
Value analysis (Cost control) Consumer satisfaction |
| ISBN | 1-952538-59-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910822227003321 |
|
Mahajan Gautam
|
||
| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The value imperative / / Gautam Mahajan
| The value imperative / / Gautam Mahajan |
| Autore | Mahajan Gautam |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (176 pages) |
| Disciplina | 335.412 |
| Collana | Service Systems and Innovations in Business and Society Collection |
| Soggetto topico | Value |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-948976-85-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Advance Praise -- Acknowledgment -- Introduction -- Chapter 1: The Value Imperative -- Chapter 2: The Fundamentals of Value -- Chapter 3: Value Is In Mind of the Perceiver -- Chapter 4: Value, a Business Perspective -- Chapter 5: Values and Dilemmas/Decision Making -- Chapter 6: Value and Disruption -- Chapter 7: Value, Society, and Technology -- Chapter 8: Value and Education -- Chapter 9: Value Destruction -- About the Author -- Index -- Adpage -- Backcover. |
| Record Nr. | UNINA-9910481036903321 |
|
Mahajan Gautam
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||