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Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan
| Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan |
| Autore | Ryder Rodney D. |
| Pubbl/distr/stampa | New Delhi : , : SAGE, , 2016 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 346.7304/8 |
| Soggetto topico | Intellectual property - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-445-X
93-5150-802-1 93-5150-112-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors |
| Record Nr. | UNINA-9910464991303321 |
Ryder Rodney D.
|
||
| New Delhi : , : SAGE, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan
| Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan |
| Autore | Ryder Rodney D. |
| Pubbl/distr/stampa | New Delhi : , : SAGE, , 2016 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 346.73048 |
| Soggetto topico | Intellectual property - United States |
| ISBN |
93-5150-445-X
93-5150-802-1 93-5150-112-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors |
| Record Nr. | UNINA-9910786767603321 |
|
Ryder Rodney D.
|
||
| New Delhi : , : SAGE, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan
| Intellectual property and business : the power of intangible assets / / Rodney D. Ryder & Ashwin Madhavan |
| Autore | Ryder Rodney D. |
| Pubbl/distr/stampa | New Delhi : , : SAGE, , 2016 |
| Descrizione fisica | 1 online resource : illustrations |
| Disciplina | 346.73048 |
| Soggetto topico | Intellectual property - United States |
| ISBN |
93-5150-445-X
93-5150-802-1 93-5150-112-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Preface; Acknowledgments; 1 - The Intangible Landscape-Understanding Core Concepts; 2 - Intellectual Property Approaches and Strategies; 3 - Intellectual Property-Defending Position; 4 - Intellectual Asset Management; 5 - Brand Protection and Management; 6 - Intellectual Property Risk Management; 7 - Intellectual Property Licensing; 8 - Franchising-Understanding the Mechanism; 9 - Royalty and Intellectual Property; 10 - Intellectual Property Valuation; Glossary; Index; About the Authors |
| Record Nr. | UNINA-9910820595803321 |
|
Ryder Rodney D.
|
||
| New Delhi : , : SAGE, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||