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Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
| Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina |
302.23083
302.2345083 |
| Altri autori (Persone) |
MacklinM. Carole
CarlsonLes |
| Soggetto topico |
Television advertising and children - United States
Advertising and children - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-1284-3
1-322-41754-7 1-4522-6217-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480792403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
| Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xiv, 322 p.) : ill |
| Disciplina | 302.2345083 |
| Altri autori (Persone) |
MacklinM. Carole
CarlsonLes |
| Soggetto topico |
Television advertising and children - United States
Advertising and children - United States |
| ISBN |
0-7619-1284-3
1-322-41754-7 1-4522-6217-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910779211403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
| Advertising to children : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : Sage Publications, c1999 |
| Descrizione fisica | 1 online resource (xiv, 322 p.) : ill |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
MacklinM. Carole
CarlsonLes |
| Soggetto topico |
Television advertising and children - United States
Advertising and children - United States |
| ISBN |
0-7619-1284-3
1-322-41754-7 1-4522-6217-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Introduction -- Part I - In Search of what Children Know and Think About Advertising and how Advertising Works -- Chapter 1 - Through the Eyes of a Child: Children's Knowledge and Understanding of Advertising -- Chapter 2 - Socialization and Adolescents' Skepticism Toward Advertising -- Chapter 3 - Evaluating the Impact of Affiliation Change on Children's TV Viewership and Perceptions of Network Branding -- Chapter 4 - Youth, Advertising, and Symbolic Meaning -- Part II - Societal Impact and Concerns -- Chapter 5 - "We'll be Back In a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s -- Chapter 6 - Mothers' Preferences for Regulating Children's Television -- Chapter 7 - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices -- Chapter 8 - The Beauty Myth and the Persuasiveness of Advertising: A Look at Adolescent Girls and Boys -- Chapter 9 - Selling Food to Children: Is Fun Part of a Balanced Breakfast? -- Part III - Advertising Directed to Children About Cigarettes, Smoking, and Beer -- Chapter 10 - How do We Persuade Children not to Smoke? -- Chapter 11 - Camels and Cowboys: How Junior High Students View Cigarette Advertising -- Chapter 12 - Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings -- Part IV - Future Directions for Research -- Chapter 13 - Advertising to Children in the Twenty-First Century: New Questions within Familiar Themes -- Chapter 14 - The Future for Children and the Internet -- Chapter 15 - Advertising's Effects: Juxtaposing Research with Older and Younger Youths -- Chapter 16 - The Context of Advertising and Children: Future Research Directions -- Index -- About the Editors -- About the Contributors. |
| Record Nr. | UNINA-9910818644603321 |
| Thousand Oaks, Calif., : Sage Publications, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||