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Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910460387203321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910797130703321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910817945903321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||