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Trend-driven innovation : beat accelerating customer expectations with / / Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder]
| Trend-driven innovation : beat accelerating customer expectations with / / Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder] |
| Autore | Mason Henry |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons Inc., , 2015 |
| Descrizione fisica | 1 online resource (304 pages) : ill |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer relations
Consumer behavior innovation customers consumer behaviour |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-07632-3
1-119-17042-7 1-119-07647-1 9781119076322 |
| Classificazione | 64.16 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your Trend Department 286 Get your colleagues to see around corners Trend-Driven Ecosystems 306 Tap into and harness external networks, too. |
| Record Nr. | UNINA-9910131500603321 |
Mason Henry
|
||
| Hoboken, New Jersey : , : John Wiley & Sons Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Trend-driven innovation : beat accelerating customer expectations with / / Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder]
| Trend-driven innovation : beat accelerating customer expectations with / / Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder] |
| Autore | Mason Henry |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons Inc., , 2015 |
| Descrizione fisica | 1 online resource (304 pages) : ill |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer relations
Consumer behavior innovation customers consumer behaviour |
| ISBN |
1-119-07632-3
1-119-17042-7 1-119-07647-1 |
| Classificazione | 64.16 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 WHY NOW Welcome to the Expectation Economy The Expectation Economy 06 Why your customers are (almost) impossible to please 2 SCAN The Overwhelm Is the Opportunity Trends 101 44 Where to start with consumer trends Watch Businesses First, Customers Second 60 The counterintuitive secret to customer centricity Trends in the Wild 86 Four trends and how we identified them Building a Trend Framework 98 Why you need one; how to build it; sharing ours 3 FOCUS What to Run With, When, and How Post-Demographic Consumerism 120 A license to focus on surprising things Evaluating Trends for Opportunity 144 Drill deeper into the opportunities offered to you by any trend The Consumer Trend Radar 172 Prioritize and visualize application of the trends you ll run with 4 GENERATE Turn Insights into Ideas The Consumer Trend Canvas 200 A simple tool for generating compelling, trend-driven innovation ideas The Consumer Trend Canvas in Action 224 Practical examples to learn from Trend-Driven Ideation Sessions 244 Run workshops that deliver winning ideas 5 EXECUTE Realize Your Ideas, or Realize They Are Useless The First Yards 264 Make those first steps count 6 CULTURE Unlock an Opportunity Machine Your Trend Department 286 Get your colleagues to see around corners Trend-Driven Ecosystems 306 Tap into and harness external networks, too. |
| Record Nr. | UNINA-9910831176103321 |
|
Mason Henry
|
||
| Hoboken, New Jersey : , : John Wiley & Sons Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||