The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
Autore | Luther William M |
Edizione | [4th ed.] |
Pubbl/distr/stampa | New York : , : AMACOM, , 2011 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina |
658.8/02
658.802 |
Soggetto topico |
Marketing
Business |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-02346-6
9786613023469 0-8144-1694-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
Record Nr. | UNINA-9910459232003321 |
Luther William M
![]() |
||
New York : , : AMACOM, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
Autore | Luther William M |
Edizione | [4th ed.] |
Pubbl/distr/stampa | New York : , : AMACOM, , 2011 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina |
658.8/02
658.802 |
Soggetto topico |
Marketing
Business |
ISBN |
1-283-02346-6
9786613023469 0-8144-1694-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
Record Nr. | UNINA-9910791860403321 |
Luther William M
![]() |
||
New York : , : AMACOM, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
Autore | Luther William M |
Edizione | [4th ed.] |
Pubbl/distr/stampa | New York : , : AMACOM, , 2011 |
Descrizione fisica | 1 online resource (305 p.) |
Disciplina |
658.8/02
658.802 |
Soggetto topico |
Marketing
Business |
ISBN |
1-283-02346-6
9786613023469 0-8144-1694-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
Record Nr. | UNINA-9910820583203321 |
Luther William M
![]() |
||
New York : , : AMACOM, , 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|