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The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
Autore Luther William M
Edizione [4th ed.]
Pubbl/distr/stampa New York : , : AMACOM, , 2011
Descrizione fisica 1 online resource (305 p.)
Disciplina 658.8/02
658.802
Soggetto topico Marketing
Business
Soggetto genere / forma Electronic books.
ISBN 1-283-02346-6
9786613023469
0-8144-1694-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index
Record Nr. UNINA-9910459232003321
Luther William M  
New York : , : AMACOM, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
Autore Luther William M
Edizione [4th ed.]
Pubbl/distr/stampa New York : , : AMACOM, , 2011
Descrizione fisica 1 online resource (305 p.)
Disciplina 658.8/02
658.802
Soggetto topico Marketing
Business
ISBN 1-283-02346-6
9786613023469
0-8144-1694-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index
Record Nr. UNINA-9910791860403321
Luther William M  
New York : , : AMACOM, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther
Autore Luther William M
Edizione [4th ed.]
Pubbl/distr/stampa New York : , : AMACOM, , 2011
Descrizione fisica 1 online resource (305 p.)
Disciplina 658.8/02
658.802
Soggetto topico Marketing
Business
ISBN 1-283-02346-6
9786613023469
0-8144-1694-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index
Record Nr. UNINA-9910820583203321
Luther William M  
New York : , : AMACOM, , 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui