Toward a better understanding of the role of value in markets and marketing [[electronic resource] /] / edited by Stephen L. Vargo, Robert F. Lusch |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
Descrizione fisica | 1 online resource (269 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
VargoStephen L
LuschRobert F |
Collana | Review of marketing research. Special issue |
Soggetto topico | Value |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
FRONT COVER; SPECIAL ISSUE - TOWARD A BETTER UNDERSTANDING OF THE ROLE OF VALUE IN MARKETS AND MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; LIST OF REVIEWERS; EDITORIAL BOARD; INTRODUCTION: A CONTEXTUAL AND RESOURCE-INTEGRATIVE VIEW OF VALUE CREATION; OVERVIEW; PUBLICATION MISSION; SPECIAL ISSUES; THIS VOLUME AND SPECIAL ISSUE; THE NATURE AND UNDERSTANDING OF VALUE: A SERVICE-DOMINANT LOGIC PERSPECTIVE; INTRODUCTION; A G-D LOGIC PERSPECTIVE ON VALUE; COCREATION OF VALUE; VALUE PROPOSITIONS; VALUE AS UNIQUE; A MORE SYSTEMIC VIEW OF VALUE; CONTRIBUTIONS OF THIS SPECIAL ISSUE
CONCLUDING COMMENTSREFERENCES; AN EXPLORATION OF NETWORKS IN VALUE COCREATION: A SERVICE-ECOSYSTEMS VIEW; INTRODUCTION; VALUE COCREATION; SERVICE ECOSYSTEMS; NETWORKS IN MARKETS AND MARKETING; NETWORKS OF RELATIONSHIPS AND RESOURCES IN SERVICE ECOSYSTEMS; (RE)CONFIGURING RELATIONSHIPS AND RESOURCES: DEVELOPING COMPELLING VALUE PROPOSITIONS; IMPLICATIONS; CONCLUSION; REFERENCES; DESIGNING BUSINESS MODELS FOR VALUE CO-CREATION; INTRODUCTION; THE CO-CREATION OF USE-VALUE; A FRAMEWORK FOR DESIGNING BUSINESS MODELS; INTRODUCING BUSINESS MODELS INTO AN ACTOR NETWORK; DISCUSSION; REFERENCES SERVICE SYSTEMS AS A FOUNDATION FOR RESOURCE INTEGRATION AND VALUE CO-CREATIONINTRODUCTION; THEORETICAL FRAMING; SYNTHESES; METHODS; CASE DESCRIPTION AND FINDINGS; DISCUSSION; FUTURE RESEARCH; REFERENCES; THE ROLE OF THE KNOWLEDGEABLE CUSTOMER IN BUSINESS NETWORK LEARNING, VALUE CREATION, AND INNOVATION; INTRODUCTION; TAKING A STRUCTURATIONIST APPROACH; THE CUSTOMER AS PART OF A VALUE NETWORK: THE ROLE OF LEGITIMATION PROCESSES; CUSTOMER INCLUSION: BEYOND RESOURCE ACQUISITION AND RESOURCE ALLOCATION TO RESOURCE INTEGRATION; THE ROLE OF DOMINATION PROCESSES CUSTOMER CAPABILITIES AND COMPETENCIES: THE ROLE OF SIGNIFICATION PROCESSESWHAT ARE RESOURCES?; WHAT DO WE MEAN BY RESOURCE INTEGRATION?; CONCLUSION; REFERENCES; A CONCEPTUAL FRAMEWORK FOR ANALYZING VALUE-CREATING SERVICE ECOSYSTEMS: AN APPLICATION TO THE RECORDED-MUSIC MARKET; INTRODUCTION; A CONCEPTUAL FRAMEWORK TO ASSESS VALUE - CREATING SERVICE ECOSYSTEMS; USE VALUE AND EXCHANGE VALUE IN THE MUSIC MARKET; METHODOLOGY: THE HISTORICAL METHOD; THE EVOLUTION OF THE MUSIC MARKET: THE AGE OF PHYSICAL FORMATS; THE EVOLUTION OF THE MUSIC MARKET: THE AGE OF LIQUID MUSIC IMPACT OF TRANSFORMATION FROM PHYSICAL ARTIFACTS TO DIGITAL INFORMATION IN VALUE-CREATING SERVICE ECOSYSTEMSCONTRIBUTIONS AND IMPLICATIONS; NOTES; REFERENCES; AN INTEGRATIVE FRAMEWORK OF VALUE; INTRODUCTION; HISTORICAL FOUNDATIONS OF VALUE; MODERN CONCEPTUALISATION - S-D LOGIC; P-C-VALUE AND A-C-VALUE: A RECONCILIATION AND AN INTEGRATION; IMPLICATIONS ON MARKETING; CONCLUSION; NOTE; REFERENCES; PREVIOUS VOLUME CONTENTS |
Record Nr. | UNINA-9910462058003321 |
Bingley, U.K., : Emerald, 2012 | ||
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Lo trovi qui: Univ. Federico II | ||
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Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
Descrizione fisica | 1 online resource (269 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
Collana | Review of marketing research |
Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
Record Nr. | UNINA-9910790339003321 |
Bingley, U.K., : Emerald, 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Toward a better understanding of the role of value in markets and marketing : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
Descrizione fisica | 1 online resource (269 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
Collana | Review of marketing research |
Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
Record Nr. | UNINA-9910812626003321 |
Bingley, U.K., : Emerald, 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|