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Brands : the logos of the global economy / / elia Lury
Brands : the logos of the global economy / / elia Lury
Autore Lury Celia
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2004
Descrizione fisica 1 online resource (180 p.)
Disciplina 658.8/27
Collana International library of sociology
Soggetto topico Brand name products
Business names
Marketing
Globalization - Economic aspects
Soggetto genere / forma Electronic books.
ISBN 9786610242344
1-134-52917-1
1-280-24234-5
0-203-49502-0
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
Record Nr. UNINA-9910450451203321
Lury Celia  
London ; ; New York : , : Routledge, , 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brands : the logos of the global economy / / elia Lury
Brands : the logos of the global economy / / elia Lury
Autore Lury Celia
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2004
Descrizione fisica 1 online resource (180 p.)
Disciplina 658.8/27
Collana International library of sociology
Soggetto topico Brand name products
Business names
Marketing
Globalization - Economic aspects
ISBN 81-7649-480-1
1-134-52916-3
9786610242344
1-134-52917-1
1-280-24234-5
0-203-49502-0
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
Record Nr. UNINA-9910783742903321
Lury Celia  
London ; ; New York : , : Routledge, , 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brands : the logos of the global economy / / elia Lury
Brands : the logos of the global economy / / elia Lury
Autore Lury Celia
Edizione [1st ed.]
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2004
Descrizione fisica 1 online resource (180 p.)
Disciplina 658.8/27
Collana International library of sociology
Soggetto topico Brand name products
Business names
Marketing
Globalization - Economic aspects
ISBN 81-7649-480-1
1-134-52916-3
9786610242344
1-134-52917-1
1-280-24234-5
0-203-49502-0
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
Record Nr. UNISA-996199891803316
Lury Celia  
London ; ; New York : , : Routledge, , 2004
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Brands : the logos of the global economy / / elia Lury
Brands : the logos of the global economy / / elia Lury
Autore Lury Celia
Edizione [1st ed.]
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2004
Descrizione fisica 1 online resource (180 p.)
Disciplina 658.8/27
Collana International library of sociology
Soggetto topico Brand name products
Business names
Marketing
Globalization - Economic aspects
ISBN 81-7649-480-1
1-134-52916-3
9786610242344
1-134-52917-1
1-280-24234-5
0-203-49502-0
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
Record Nr. UNINA-9910828248503321
Lury Celia  
London ; ; New York : , : Routledge, , 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural rights : technology, legality, and personality / / Celia Lury
Cultural rights : technology, legality, and personality / / Celia Lury
Autore Lury Celia
Edizione [1st ed.]
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 1993
Descrizione fisica 1 online resource (vi, 239 pages)
Disciplina 306
Collana International library of sociology
Soggetto topico Culture
Intellectual property
Copyright
Trademarks
Printing
Broadcasting
Information technology
ISBN 1-134-86586-4
0-203-30357-1
1-134-86587-2
1-280-32178-4
0-203-42289-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto chapter 1 INTRODUCTION -- part Part I REGIMES OF RIGHTS -- chapter 2 FROM REPETITION TO REPLICATION -- chapter 3 REPLICATION, NOVELTY AND REACTIVATION -- chapter 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE -- part Part II TECHNOLOGIES OF REPRODUCTION -- chapter 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE -- chapter 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE -- chapter 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS -- chapter 8 TECHNOLOGIES OF CULTURE AND GENDER -- chapter 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE.
Record Nr. UNINA-9910171008403321
Lury Celia  
London ; ; New York : , : Routledge, , 1993
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cultural rights : technology, legality, and personality / / Celia Lury
Cultural rights : technology, legality, and personality / / Celia Lury
Autore Lury Celia
Edizione [1st ed.]
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 1993
Descrizione fisica 1 online resource (vi, 239 pages)
Disciplina 306
Collana International library of sociology
Soggetto topico Culture
Intellectual property
Copyright
Trademarks
Printing
Broadcasting
Information technology
ISBN 1-134-86586-4
0-203-30357-1
1-134-86587-2
1-280-32178-4
0-203-42289-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto chapter 1 INTRODUCTION -- part Part I REGIMES OF RIGHTS -- chapter 2 FROM REPETITION TO REPLICATION -- chapter 3 REPLICATION, NOVELTY AND REACTIVATION -- chapter 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE -- part Part II TECHNOLOGIES OF REPRODUCTION -- chapter 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE -- chapter 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE -- chapter 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS -- chapter 8 TECHNOLOGIES OF CULTURE AND GENDER -- chapter 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE.
Record Nr. UNISA-996199887303316
Lury Celia  
London ; ; New York : , : Routledge, , 1993
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Prosthetic culture : photography, memory and identity / / elia Lury
Prosthetic culture : photography, memory and identity / / elia Lury
Autore Lury Celia
Pubbl/distr/stampa London : , : Routledge, , 1998
Descrizione fisica 1 online resource (255 p.)
Disciplina 306
Collana International Library of Sociology
Soggetto topico Photography - Philosophy
Images, Photographic
Self (Philosophy)
ISBN 1-134-85102-2
0-203-30044-0
1-134-85103-0
1-280-32014-1
9786610320141
0-203-42525-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; PROSTHETIC CULTURE; Title Page; Copyright Page; Table of Contents; List of figures; Acknowledgements; 1 IDENTITY AND PROSTHETIC CULTURE; 2 THE EXPERlMENTAL INDIVIDUAL; 3 THE FAMILY OF MAN; 4 BECOME WHAT YOU ARE; 5 REMEMBER ME; 6 SEEING YOU, SEEING ME, SEEING PHOTOGRAPHICALLY; 7 MOVEMENT AND THE BODY OF PHOTOGRAPHY; 8 HUMANS, NON-HUMANS AND HEROES; 9 THE ETHICS OF SEEING PHOTOGRAPHICALLY; Bibliography; Index
Altri titoli varianti Photography, memory and identity
Record Nr. UNISA-996202225803316
Lury Celia  
London : , : Routledge, , 1998
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Prosthetic culture : photography, memory and identity / / elia Lury
Prosthetic culture : photography, memory and identity / / elia Lury
Autore Lury Celia
Pubbl/distr/stampa London : , : Routledge, , 1998
Descrizione fisica 1 online resource (255 p.)
Disciplina 306
Collana International Library of Sociology
Soggetto topico Photography - Philosophy
Images, Photographic
Self (Philosophy)
ISBN 1-134-85102-2
0-203-30044-0
1-134-85103-0
1-280-32014-1
9786610320141
0-203-42525-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; PROSTHETIC CULTURE; Title Page; Copyright Page; Table of Contents; List of figures; Acknowledgements; 1 IDENTITY AND PROSTHETIC CULTURE; 2 THE EXPERlMENTAL INDIVIDUAL; 3 THE FAMILY OF MAN; 4 BECOME WHAT YOU ARE; 5 REMEMBER ME; 6 SEEING YOU, SEEING ME, SEEING PHOTOGRAPHICALLY; 7 MOVEMENT AND THE BODY OF PHOTOGRAPHY; 8 HUMANS, NON-HUMANS AND HEROES; 9 THE ETHICS OF SEEING PHOTOGRAPHICALLY; Bibliography; Index
Altri titoli varianti Photography, memory and identity
Record Nr. UNINA-9910170998403321
Lury Celia  
London : , : Routledge, , 1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui