Brands : the logos of the global economy / / elia Lury |
Autore | Lury Celia |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Collana | International library of sociology |
Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
Soggetto genere / forma | Electronic books. |
ISBN |
9786610242344
1-134-52917-1 1-280-24234-5 0-203-49502-0 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
Record Nr. | UNINA-9910450451203321 |
Lury Celia
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||
London ; ; New York : , : Routledge, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brands : the logos of the global economy / / elia Lury |
Autore | Lury Celia |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Collana | International library of sociology |
Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
ISBN |
81-7649-480-1
1-134-52916-3 9786610242344 1-134-52917-1 1-280-24234-5 0-203-49502-0 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
Record Nr. | UNINA-9910783742903321 |
Lury Celia
![]() |
||
London ; ; New York : , : Routledge, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Brands : the logos of the global economy / / elia Lury |
Autore | Lury Celia |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Collana | International library of sociology |
Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
ISBN |
81-7649-480-1
1-134-52916-3 9786610242344 1-134-52917-1 1-280-24234-5 0-203-49502-0 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
Record Nr. | UNISA-996199891803316 |
Lury Celia
![]() |
||
London ; ; New York : , : Routledge, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|
Brands : the logos of the global economy / / elia Lury |
Autore | Lury Celia |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
Descrizione fisica | 1 online resource (180 p.) |
Disciplina | 658.8/27 |
Collana | International library of sociology |
Soggetto topico |
Brand name products
Business names Marketing Globalization - Economic aspects |
ISBN |
81-7649-480-1
1-134-52916-3 9786610242344 1-134-52917-1 1-280-24234-5 0-203-49502-0 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
Record Nr. | UNINA-9910828248503321 |
Lury Celia
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||
London ; ; New York : , : Routledge, , 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cultural rights : technology, legality, and personality / / Celia Lury |
Autore | Lury Celia |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1993 |
Descrizione fisica | 1 online resource (vi, 239 pages) |
Disciplina | 306 |
Collana | International library of sociology |
Soggetto topico |
Culture
Intellectual property Copyright Trademarks Printing Broadcasting Information technology |
ISBN |
1-134-86586-4
0-203-30357-1 1-134-86587-2 1-280-32178-4 0-203-42289-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | chapter 1 INTRODUCTION -- part Part I REGIMES OF RIGHTS -- chapter 2 FROM REPETITION TO REPLICATION -- chapter 3 REPLICATION, NOVELTY AND REACTIVATION -- chapter 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE -- part Part II TECHNOLOGIES OF REPRODUCTION -- chapter 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE -- chapter 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE -- chapter 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS -- chapter 8 TECHNOLOGIES OF CULTURE AND GENDER -- chapter 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE. |
Record Nr. | UNINA-9910171008403321 |
Lury Celia
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||
London ; ; New York : , : Routledge, , 1993 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Cultural rights : technology, legality, and personality / / Celia Lury |
Autore | Lury Celia |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1993 |
Descrizione fisica | 1 online resource (vi, 239 pages) |
Disciplina | 306 |
Collana | International library of sociology |
Soggetto topico |
Culture
Intellectual property Copyright Trademarks Printing Broadcasting Information technology |
ISBN |
1-134-86586-4
0-203-30357-1 1-134-86587-2 1-280-32178-4 0-203-42289-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | chapter 1 INTRODUCTION -- part Part I REGIMES OF RIGHTS -- chapter 2 FROM REPETITION TO REPLICATION -- chapter 3 REPLICATION, NOVELTY AND REACTIVATION -- chapter 4 BRANDING, TRADEMARK AND THE VIRTUAL AUDIENCE -- part Part II TECHNOLOGIES OF REPRODUCTION -- chapter 5 MECHANICAL REPRODUCTION: PRINT, LITERACY AND THE PUBLIC SPHERE -- chapter 6 ELECTRONIC REPRODUCTION: BROADCASTING, WATCHING AND PUBLIC SERVICE -- chapter 7 MICRO-ELECTRONIC REPRODUCTION: COMMUNICATION, THE FLOW OF INFORMATION AND USERS -- chapter 8 TECHNOLOGIES OF CULTURE AND GENDER -- chapter 9 SIMULATION, GENDER AND CONTEMPORARY CULTURE. |
Record Nr. | UNISA-996199887303316 |
Lury Celia
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||
London ; ; New York : , : Routledge, , 1993 | ||
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Lo trovi qui: Univ. di Salerno | ||
|
Prosthetic culture : photography, memory and identity / / elia Lury |
Autore | Lury Celia |
Pubbl/distr/stampa | London : , : Routledge, , 1998 |
Descrizione fisica | 1 online resource (255 p.) |
Disciplina | 306 |
Collana | International Library of Sociology |
Soggetto topico |
Photography - Philosophy
Images, Photographic Self (Philosophy) |
ISBN |
1-134-85102-2
0-203-30044-0 1-134-85103-0 1-280-32014-1 9786610320141 0-203-42525-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; PROSTHETIC CULTURE; Title Page; Copyright Page; Table of Contents; List of figures; Acknowledgements; 1 IDENTITY AND PROSTHETIC CULTURE; 2 THE EXPERlMENTAL INDIVIDUAL; 3 THE FAMILY OF MAN; 4 BECOME WHAT YOU ARE; 5 REMEMBER ME; 6 SEEING YOU, SEEING ME, SEEING PHOTOGRAPHICALLY; 7 MOVEMENT AND THE BODY OF PHOTOGRAPHY; 8 HUMANS, NON-HUMANS AND HEROES; 9 THE ETHICS OF SEEING PHOTOGRAPHICALLY; Bibliography; Index |
Altri titoli varianti | Photography, memory and identity |
Record Nr. | UNISA-996202225803316 |
Lury Celia
![]() |
||
London : , : Routledge, , 1998 | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|
Prosthetic culture : photography, memory and identity / / elia Lury |
Autore | Lury Celia |
Pubbl/distr/stampa | London : , : Routledge, , 1998 |
Descrizione fisica | 1 online resource (255 p.) |
Disciplina | 306 |
Collana | International Library of Sociology |
Soggetto topico |
Photography - Philosophy
Images, Photographic Self (Philosophy) |
ISBN |
1-134-85102-2
0-203-30044-0 1-134-85103-0 1-280-32014-1 9786610320141 0-203-42525-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; PROSTHETIC CULTURE; Title Page; Copyright Page; Table of Contents; List of figures; Acknowledgements; 1 IDENTITY AND PROSTHETIC CULTURE; 2 THE EXPERlMENTAL INDIVIDUAL; 3 THE FAMILY OF MAN; 4 BECOME WHAT YOU ARE; 5 REMEMBER ME; 6 SEEING YOU, SEEING ME, SEEING PHOTOGRAPHICALLY; 7 MOVEMENT AND THE BODY OF PHOTOGRAPHY; 8 HUMANS, NON-HUMANS AND HEROES; 9 THE ETHICS OF SEEING PHOTOGRAPHICALLY; Bibliography; Index |
Altri titoli varianti | Photography, memory and identity |
Record Nr. | UNINA-9910170998403321 |
Lury Celia
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||
London : , : Routledge, , 1998 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
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