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Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez
| Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez |
| Autore | Lord Bob <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | VelezRay <1960-> |
| Soggetto topico |
Business
Marketing Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-63222-2
1-299-47581-7 1-118-63224-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
| Record Nr. | UNINA-9910452582003321 |
Lord Bob <1963->
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez
| Converge [[electronic resource] ] : transforming business at the intersection of marketing and technology / / Bob Lord, Ray Velez |
| Autore | Lord Bob <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., 2013 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.4/062 |
| Altri autori (Persone) | VelezRay <1960-> |
| Soggetto topico |
Business
Marketing Technological innovations |
| ISBN |
1-118-63222-2
1-299-47581-7 1-118-63224-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts. |
| Record Nr. | UNINA-9910779686203321 |
|
Lord Bob <1963->
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||