| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa |
Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2019
|
| Descrizione fisica |
1 online resource (XV, 154 p. 42 illus., 29 illus. in color.)
|
| Disciplina |
330.0095
|
| Soggetto topico |
Asia - Economic conditions
Branding (Marketing)
Consumer behavior
Asian Economics
Branding
Consumer Behavior
|
| ISBN |
981-13-9318-4
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building.
|
| Record Nr. | UNINA-9910350322703321 |
Info
China Branding : Cases from Zhejiang / / edited by Martin J. Liu, Jun Luo
