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Essential B2B Marketing Strategies : Theories, Cases and Concepts for a Contemporary World / / by Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, Jonathan A.J. Wilson
| Essential B2B Marketing Strategies : Theories, Cases and Concepts for a Contemporary World / / by Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci, Jonathan A.J. Wilson |
| Autore | Chowdhury Naushaba |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (233 pages) |
| Disciplina | 658.804 |
| Altri autori (Persone) |
BalaramanPravin
LiuJonathan SirkeciIbrahim WilsonJonathan A. J |
| Soggetto topico | Marketing |
| ISBN | 3-031-91104-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The Challenging and Changing B2B Landscape -- Chapter 2: Marketing Theories under the B2B Lens -- Chapter 3: B2B Marketing Mix -- Chapter 4: Exploring B2B Marketing Strategies -- Chapter 5: Ethics and Sustainability in B2B Marketing -- Chapter 6: Competitive Advantage through B2B Marketing -- Chapter 7: B2B Marketing in the Service Era -- Chapter 8: Servitization -- Chapter 9: B2B Marketing Technology -- Chapter 10: Leadership and People in B2B Marketing -- Chapter 11 Supply Networks in B2B -- Chapter 12: Artificial intelligence in B2B Marketing. |
| Record Nr. | UNINA-9911011771503321 |
Chowdhury Naushaba
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Pricing for Strategic Managers : The Theory and Practice of Implementing Pricing Decisions / / by Gábor Rekettye, Jonathan Liu, Pál Danyi
| Pricing for Strategic Managers : The Theory and Practice of Implementing Pricing Decisions / / by Gábor Rekettye, Jonathan Liu, Pál Danyi |
| Autore | Rekettye Gábor |
| Edizione | [2nd ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (400 pages) |
| Disciplina |
658.4012
658.4092 |
| Altri autori (Persone) |
LiuJonathan
DanyiPál |
| Collana | Business and Management Series |
| Soggetto topico |
Strategic planning
Leadership Management Business Strategy and Leadership |
| ISBN | 9783031905261 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: PRICING IN FOCUS -- Chapter 2: THE ECONOMICS OF PRICING -- Chapter 3: CUSTOMERS PRICE PERCEPTION -- Chapter 4: PRICE COSTS AND PROFIT -- Chapter 5: METHODS OF PRICE SETTING -- Chapter 6: PRICING STRATEGY -- Chapter 7: DYNAMIC PRICING -- Chapter 8: PRODUCT LINE PRICING AND BUNDLING -- Chapter 9: PRICING ACROSS THE MARKETING CHANNELS -- Chapter 10: RETAIL AND WHOLESALE PRICING -- Chapter 11: PRICING IN INTERNATIONAL MARKETS -- Chapter 12: SUCCESSFUL PRICE NEGOTIATIONS -- Chapter 13: NEW PRICE BASED BUSINESS MODELS -- Chapter 14: PRICING TOOLS AND SYSTEMS -- Chapter 15: THE ROLE OF AI IN PRICING. |
| Record Nr. | UNINA-9911035043403321 |
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Rekettye Gábor
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu
| Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu |
| Autore | Chau Vinh |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.4013 |
| Collana | International Journal of Productivity and Performance Management series |
| Soggetto topico | Performance - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83867-888-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511374003321 |
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Chau Vinh
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| [Place of publication not identified] : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu
| Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu |
| Autore | Chau Vinh |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.4013 |
| Collana | International Journal of Productivity and Performance Management series |
| Soggetto topico | Performance - Management |
| ISBN | 1-83867-888-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793768903321 |
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Chau Vinh
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| [Place of publication not identified] : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu
| Proliferation and propagation of breakthrough performance management theories and praxes / / guest editors: Vinh Sum Chau and Jonathan Liu |
| Autore | Chau Vinh |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.4013 |
| Collana | International Journal of Productivity and Performance Management series |
| Soggetto topico | Performance - Management |
| ISBN | 1-83867-888-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910825246003321 |
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Chau Vinh
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| [Place of publication not identified] : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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