Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye |
Autore | Gupte Rajiv |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Thousand Oaks, California : , : SAGE Publishing, , [2021] |
Descrizione fisica | 1 online resource (293 pages) |
Disciplina | 658.827 |
Soggetto topico | Branding (Marketing) |
ISBN |
93-5479-073-9
93-5479-074-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS. |
Record Nr. | UNINA-9910795249703321 |
Gupte Rajiv | ||
Thousand Oaks, California : , : SAGE Publishing, , [2021] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand wars : combat strategies for Indian brands / / Rajiv Gupte, Anand Limaye |
Autore | Gupte Rajiv |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Thousand Oaks, California : , : SAGE Publishing, , [2021] |
Descrizione fisica | 1 online resource (293 pages) |
Disciplina | 658.827 |
Soggetto topico | Branding (Marketing) |
ISBN |
93-5479-073-9
93-5479-074-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover -- CONTENTS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- INTRODUCTION -- 1 ADVANTAGE COVID -- 2 VOCAL FOR LOCAL -- 3 BRAND COMBAT MODEL -- 4 BUILDING BRANDS -- 5 BRANDING IN TURBULENT TIMES -- 6 GRAND STRATEGY -- 7 BATTLEFIELD MODEL -- 8 SUSTAINING COMPETITIVE ADVANTAGE -- 9 BUILDING FRONTIERS -- 10 GETTING THE ACT RIGHT -- 11 MEANS-END THEORY AND START-UPS -- 12 CHINA PLUS ONE -- SUGGESTED READINGS -- ABOUT THE AUTHORS. |
Record Nr. | UNINA-9910809884303321 |
Gupte Rajiv | ||
Thousand Oaks, California : , : SAGE Publishing, , [2021] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|