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Understanding search engines / / Dirk Lewandowski
Understanding search engines / / Dirk Lewandowski
Autore Lewandowski Dirk
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Cham, Switzerland : , : Springer, , [2023]
Descrizione fisica 1 online resource (297 pages)
Disciplina 025.04
Soggetto topico Internet searching
Search engines
ISBN 9783031227899
9783031227882
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Preface -- Contents -- 1: Introduction -- 1.1 The Importance of Search Engines -- 1.2 A Book About Google? -- 1.3 Objective of This Book -- 1.4 Talking About Search Engines -- 1.5 Structure of This Book -- 1.6 Structure of the Chapters and Markings in the Text -- 1.7 Summary -- References -- 2: Ways of Searching the Web -- 2.1 Searching for a Website vs. Searching for Information on a Topic -- Is Searching the Web Like Looking for a Needle in a Haystack? -- 2.2 What Is a Document? -- 2.3 Where Do People Search? -- 2.4 Different Pathways to Information on the World Wide Web -- 2.4.1 Search Engines -- The Concept of the Algorithmic Search Engine in the 1990s -- 2.4.2 Vertical Search Engines -- Examples of Vertical Search Engines -- 2.4.3 Metasearch Engines -- 2.4.4 Web Directories -- 2.4.5 Social Bookmarking Sites -- 2.4.6 Question-Answering Sites -- 2.4.7 Social Networking Sites -- 2.5 Summary -- Further Reading -- References -- 3: How Search Engines Capture and Process Content from the Web -- Is YouTube a Search Engine? -- Why Do Search Engines Only Search a Copy of the Web and Not the Web Itself? -- 3.1 The World Wide Web and How Search Engines Acquire Its Contents -- Which Pages of a Blog Are Documents? -- 3.2 Content Acquisition -- 3.3 Web Crawling: Finding Documents on the Web -- What Information Can a Crawler ``See´´? -- When Was the Last Time a Search Engine Visited a Document? -- 3.3.1 Guiding and Excluding Search Engines -- 3.3.2 Content Exclusion by Search Engine Providers -- 3.3.3 Building the Database and Crawling for Vertical Collections -- 3.4 The Indexer: Preprocessing Documents for Searching -- 3.4.1 Indexing Images, Audio, and Video Files -- 3.4.2 The Representation of Web Documents in Search Engines -- How Can Information from the Anchor Texts Help with Searching? -- 3.5 The Searcher: Understanding Queries -- 3.6 Summary.
Further Reading -- References -- 4: User Interaction with Search Engines -- 4.1 The Search Process -- 4.2 Collecting Usage Data -- 4.3 Query Types -- 4.4 Sessions -- 4.5 Queries -- 4.5.1 Entering Queries -- 4.5.2 Autocomplete Suggestions -- 4.5.3 Query Formulation -- 4.5.4 Query Length -- 4.5.5 Distribution of Queries by Frequency -- How Often Are Particular Queries Made? -- 4.5.6 Query Trends -- 4.5.7 Using Operators and Commands for Specific Searches -- 4.6 Search Topics -- 4.7 Summary -- Further Reading -- References -- 5: Ranking Search Results -- What Should Be Counted as a Ranking Factor? -- 5.1 Groups of Ranking Factors -- 5.2 Text Statistics -- 5.2.1 Identifying Potentially Relevant Documents -- 5.2.2 Calculating Frequencies -- 5.2.3 Considering the Structural Elements of Documents -- 5.3 Popularity -- 5.3.1 Link-Based Rankings -- 5.3.1.1 PageRank -- 5.3.1.2 Development of Link-Based Rankings -- 5.3.2 Usage Statistics -- 5.3.2.1 Analyzing Clicks on Search Engine Result Pages -- 5.3.2.2 Collecting Data for Usage Statistics -- 5.3.2.3 Appraisal of Usage Statistics -- 5.4 Freshness -- 5.5 Locality -- 5.6 Personalization -- 5.7 Technical Ranking Factors -- 5.8 Ranking and Spam -- 5.9 Summary -- Further Reading -- References -- 6: Vertical Search -- 6.1 Vertical Search Engines as the Basis of Universal Search -- 6.2 Types of Vertical Search Engines -- Creating Your Own Vertical Search Engine with Google Custom Search -- 6.3 Collections -- 6.3.1 News -- 6.3.2 Scholarly Content -- 6.3.3 Images -- 6.3.4 Videos -- 6.4 Integrating Vertical Search Engines into Universal Search -- 6.5 Summary -- Further Reading -- References -- 7: Search Result Presentation -- 7.1 The Influence of Device Types and Screen Resolutions -- 7.2 The Structure of Search Engine Result Pages -- 7.3 Elements on Search Engine Result Pages -- 7.3.1 Organic Results.
7.3.2 Advertising -- 7.3.3 Universal Search Results -- 7.3.4 Knowledge Graph Results -- 7.3.5 Direct Answers -- 7.3.6 Integration of Transactions -- 7.3.7 Navigation Elements -- 7.3.8 Support for Query Modification -- 7.3.9 Search Options on the Result Page -- 7.4 The Structure of Snippets -- 7.5 Options Related to Single Results -- 7.6 Selection of Suitable Results -- 7.7 Summary -- Further Reading -- References -- 8: The Search Engine Market -- 8.1 Search Engines´ Business Model -- 8.2 The Importance of Search Engines for Online Advertising -- 8.3 Search Engine Market Shares -- 8.4 Important Search Engines -- 8.5 Partnerships in the Search Engine Market -- 8.6 Summary -- Further Reading -- References -- 9: Search Engine Optimization (SEO) -- 9.1 The Importance of Search Engine Optimization -- 9.2 Fundamentals of Search Engine Optimization -- 9.2.1 Content -- 9.2.2 Architecture -- 9.2.3 HTML -- 9.2.4 Trust -- 9.2.5 Links -- 9.2.6 User-Related Factors -- 9.2.7 Toxins -- 9.2.8 Vertical Search Engines -- 9.3 Search Engine Optimization and Spam -- 9.4 The Role of Ranking Updates -- 9.5 Search Engine Optimization for Special Collections -- 9.6 The Position of Search Engine Providers -- 9.7 Summary -- Further Reading -- References -- 10: Search Engine Advertising (SEA) -- 10.1 Specifics of Search Engine Advertising -- 10.2 Functionality and Ranking -- 10.3 Distinguishing Between Ads and Organic Results -- 10.4 Advertising in Universal Search Results -- 10.5 Summary -- Further Reading -- References -- 11: Alternatives to Google -- 11.1 Overlap Between Results from Different Search Engines -- 11.2 Why Should One Use a Search Engine Other Than Google? -- 11.2.1 Obtaining a ``Second Opinion´´ -- 11.2.2 More or Additional Results -- 11.2.3 Different Results -- 11.2.4 Better Results -- 11.2.5 Different Result Presentation -- 11.2.6 Different User Guidance.
11.2.7 Avoiding the Creation of User Profiles -- 11.2.8 Alternative Search Options -- 11.3 When Should One Use a Search Engine Other Than Google? -- 11.4 Particularities of Google due to Its Market Dominance -- 11.5 Summary -- Further Reading -- References -- 12: Search Skills -- 12.1 Source Selection -- 12.2 Selecting the Right Keywords -- 12.3 Boolean Operators -- Examples of How to Use Boolean Operators -- 12.4 Connecting Queries with Boolean Operators -- 12.5 Advanced Search Forms -- 12.6 Commands -- When Should One Use the Advanced Search Form, and When Should One Qualify the Query with Commands or Operators? -- Queries That Google Cannot Answer -- 12.7 Complex Searches -- 12.8 Summary -- Further Reading -- References -- 13: Search Result Quality -- 13.1 Criteria for Evaluating Texts on the Web -- 13.2 Human vs. Machine Inspection of Quality -- 13.3 Scientific Evaluation of Search Result Quality -- 13.3.1 Standard Test Design of Retrieval Effectiveness Studies -- 13.3.2 Measuring Retrieval Effectiveness Using Click-Through Data -- 13.3.3 Evaluation in Interactive Information Retrieval -- 13.4 Summary -- Further Reading -- References -- 14: The Deep Web -- 14.1 The Content of the Deep Web -- 14.2 Sources vs. Content from Sources, Accessibility of Content via the Web -- Which Offering Belongs in Which Area? -- 14.3 The Size of the Deep Web -- 14.4 Areas of the Deep Web -- 14.5 Social Media as Deep Web Content -- 14.6 What Role Does the Deep Web Play Today? -- 14.7 Summary -- Further Reading -- References -- 15: Search Engines Between Bias and Neutrality -- 15.1 The Interests of Search Engine Providers -- 15.2 Search Engine Bias -- 15.3 The Effect of Search Engine Bias on Search Results -- 15.4 Interest-Driven Presentation of Search Results -- 15.5 What Would ``Search Neutrality´´ Mean? -- 15.6 Summary -- Further Reading -- References.
16: The Future of Search -- 16.1 Search as a Basic Technology -- 16.2 Changes in Queries and Documents -- 16.3 Better Understanding of Documents and Queries -- 16.4 The Economic Future of Search Engines -- 16.5 The Societal Future of Search Engines -- 16.6 Summary -- References -- Glossary -- Index.
Record Nr. UNISA-996547953503316
Lewandowski Dirk  
Cham, Switzerland : , : Springer, , [2023]
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Understanding Search Engines / / by Dirk Lewandowski
Understanding Search Engines / / by Dirk Lewandowski
Autore Lewandowski Dirk
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023
Descrizione fisica 1 online resource (297 pages)
Disciplina 025.04
025.04252
Soggetto topico Information storage and retrieval systems
User interfaces (Computer systems)
Human-computer interaction
Internet programming
Information Storage and Retrieval
User Interfaces and Human Computer Interaction
Web Development
ISBN 9783031227899
9783031227882
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Preface -- Contents -- 1: Introduction -- 1.1 The Importance of Search Engines -- 1.2 A Book About Google? -- 1.3 Objective of This Book -- 1.4 Talking About Search Engines -- 1.5 Structure of This Book -- 1.6 Structure of the Chapters and Markings in the Text -- 1.7 Summary -- References -- 2: Ways of Searching the Web -- 2.1 Searching for a Website vs. Searching for Information on a Topic -- Is Searching the Web Like Looking for a Needle in a Haystack? -- 2.2 What Is a Document? -- 2.3 Where Do People Search? -- 2.4 Different Pathways to Information on the World Wide Web -- 2.4.1 Search Engines -- The Concept of the Algorithmic Search Engine in the 1990s -- 2.4.2 Vertical Search Engines -- Examples of Vertical Search Engines -- 2.4.3 Metasearch Engines -- 2.4.4 Web Directories -- 2.4.5 Social Bookmarking Sites -- 2.4.6 Question-Answering Sites -- 2.4.7 Social Networking Sites -- 2.5 Summary -- Further Reading -- References -- 3: How Search Engines Capture and Process Content from the Web -- Is YouTube a Search Engine? -- Why Do Search Engines Only Search a Copy of the Web and Not the Web Itself? -- 3.1 The World Wide Web and How Search Engines Acquire Its Contents -- Which Pages of a Blog Are Documents? -- 3.2 Content Acquisition -- 3.3 Web Crawling: Finding Documents on the Web -- What Information Can a Crawler ``See´´? -- When Was the Last Time a Search Engine Visited a Document? -- 3.3.1 Guiding and Excluding Search Engines -- 3.3.2 Content Exclusion by Search Engine Providers -- 3.3.3 Building the Database and Crawling for Vertical Collections -- 3.4 The Indexer: Preprocessing Documents for Searching -- 3.4.1 Indexing Images, Audio, and Video Files -- 3.4.2 The Representation of Web Documents in Search Engines -- How Can Information from the Anchor Texts Help with Searching? -- 3.5 The Searcher: Understanding Queries -- 3.6 Summary.
Further Reading -- References -- 4: User Interaction with Search Engines -- 4.1 The Search Process -- 4.2 Collecting Usage Data -- 4.3 Query Types -- 4.4 Sessions -- 4.5 Queries -- 4.5.1 Entering Queries -- 4.5.2 Autocomplete Suggestions -- 4.5.3 Query Formulation -- 4.5.4 Query Length -- 4.5.5 Distribution of Queries by Frequency -- How Often Are Particular Queries Made? -- 4.5.6 Query Trends -- 4.5.7 Using Operators and Commands for Specific Searches -- 4.6 Search Topics -- 4.7 Summary -- Further Reading -- References -- 5: Ranking Search Results -- What Should Be Counted as a Ranking Factor? -- 5.1 Groups of Ranking Factors -- 5.2 Text Statistics -- 5.2.1 Identifying Potentially Relevant Documents -- 5.2.2 Calculating Frequencies -- 5.2.3 Considering the Structural Elements of Documents -- 5.3 Popularity -- 5.3.1 Link-Based Rankings -- 5.3.1.1 PageRank -- 5.3.1.2 Development of Link-Based Rankings -- 5.3.2 Usage Statistics -- 5.3.2.1 Analyzing Clicks on Search Engine Result Pages -- 5.3.2.2 Collecting Data for Usage Statistics -- 5.3.2.3 Appraisal of Usage Statistics -- 5.4 Freshness -- 5.5 Locality -- 5.6 Personalization -- 5.7 Technical Ranking Factors -- 5.8 Ranking and Spam -- 5.9 Summary -- Further Reading -- References -- 6: Vertical Search -- 6.1 Vertical Search Engines as the Basis of Universal Search -- 6.2 Types of Vertical Search Engines -- Creating Your Own Vertical Search Engine with Google Custom Search -- 6.3 Collections -- 6.3.1 News -- 6.3.2 Scholarly Content -- 6.3.3 Images -- 6.3.4 Videos -- 6.4 Integrating Vertical Search Engines into Universal Search -- 6.5 Summary -- Further Reading -- References -- 7: Search Result Presentation -- 7.1 The Influence of Device Types and Screen Resolutions -- 7.2 The Structure of Search Engine Result Pages -- 7.3 Elements on Search Engine Result Pages -- 7.3.1 Organic Results.
7.3.2 Advertising -- 7.3.3 Universal Search Results -- 7.3.4 Knowledge Graph Results -- 7.3.5 Direct Answers -- 7.3.6 Integration of Transactions -- 7.3.7 Navigation Elements -- 7.3.8 Support for Query Modification -- 7.3.9 Search Options on the Result Page -- 7.4 The Structure of Snippets -- 7.5 Options Related to Single Results -- 7.6 Selection of Suitable Results -- 7.7 Summary -- Further Reading -- References -- 8: The Search Engine Market -- 8.1 Search Engines´ Business Model -- 8.2 The Importance of Search Engines for Online Advertising -- 8.3 Search Engine Market Shares -- 8.4 Important Search Engines -- 8.5 Partnerships in the Search Engine Market -- 8.6 Summary -- Further Reading -- References -- 9: Search Engine Optimization (SEO) -- 9.1 The Importance of Search Engine Optimization -- 9.2 Fundamentals of Search Engine Optimization -- 9.2.1 Content -- 9.2.2 Architecture -- 9.2.3 HTML -- 9.2.4 Trust -- 9.2.5 Links -- 9.2.6 User-Related Factors -- 9.2.7 Toxins -- 9.2.8 Vertical Search Engines -- 9.3 Search Engine Optimization and Spam -- 9.4 The Role of Ranking Updates -- 9.5 Search Engine Optimization for Special Collections -- 9.6 The Position of Search Engine Providers -- 9.7 Summary -- Further Reading -- References -- 10: Search Engine Advertising (SEA) -- 10.1 Specifics of Search Engine Advertising -- 10.2 Functionality and Ranking -- 10.3 Distinguishing Between Ads and Organic Results -- 10.4 Advertising in Universal Search Results -- 10.5 Summary -- Further Reading -- References -- 11: Alternatives to Google -- 11.1 Overlap Between Results from Different Search Engines -- 11.2 Why Should One Use a Search Engine Other Than Google? -- 11.2.1 Obtaining a ``Second Opinion´´ -- 11.2.2 More or Additional Results -- 11.2.3 Different Results -- 11.2.4 Better Results -- 11.2.5 Different Result Presentation -- 11.2.6 Different User Guidance.
11.2.7 Avoiding the Creation of User Profiles -- 11.2.8 Alternative Search Options -- 11.3 When Should One Use a Search Engine Other Than Google? -- 11.4 Particularities of Google due to Its Market Dominance -- 11.5 Summary -- Further Reading -- References -- 12: Search Skills -- 12.1 Source Selection -- 12.2 Selecting the Right Keywords -- 12.3 Boolean Operators -- Examples of How to Use Boolean Operators -- 12.4 Connecting Queries with Boolean Operators -- 12.5 Advanced Search Forms -- 12.6 Commands -- When Should One Use the Advanced Search Form, and When Should One Qualify the Query with Commands or Operators? -- Queries That Google Cannot Answer -- 12.7 Complex Searches -- 12.8 Summary -- Further Reading -- References -- 13: Search Result Quality -- 13.1 Criteria for Evaluating Texts on the Web -- 13.2 Human vs. Machine Inspection of Quality -- 13.3 Scientific Evaluation of Search Result Quality -- 13.3.1 Standard Test Design of Retrieval Effectiveness Studies -- 13.3.2 Measuring Retrieval Effectiveness Using Click-Through Data -- 13.3.3 Evaluation in Interactive Information Retrieval -- 13.4 Summary -- Further Reading -- References -- 14: The Deep Web -- 14.1 The Content of the Deep Web -- 14.2 Sources vs. Content from Sources, Accessibility of Content via the Web -- Which Offering Belongs in Which Area? -- 14.3 The Size of the Deep Web -- 14.4 Areas of the Deep Web -- 14.5 Social Media as Deep Web Content -- 14.6 What Role Does the Deep Web Play Today? -- 14.7 Summary -- Further Reading -- References -- 15: Search Engines Between Bias and Neutrality -- 15.1 The Interests of Search Engine Providers -- 15.2 Search Engine Bias -- 15.3 The Effect of Search Engine Bias on Search Results -- 15.4 Interest-Driven Presentation of Search Results -- 15.5 What Would ``Search Neutrality´´ Mean? -- 15.6 Summary -- Further Reading -- References.
16: The Future of Search -- 16.1 Search as a Basic Technology -- 16.2 Changes in Queries and Documents -- 16.3 Better Understanding of Documents and Queries -- 16.4 The Economic Future of Search Engines -- 16.5 The Societal Future of Search Engines -- 16.6 Summary -- References -- Glossary -- Index.
Record Nr. UNINA-9910682595003321
Lewandowski Dirk  
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui