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Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry
| Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry |
| Autore | Levinson Jay Conrad |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 |
| Descrizione fisica | 1 online resource (485 p.) |
| Disciplina | 650.14 |
| Altri autori (Persone) | PerryDavid <1960 January 12-> |
| Soggetto topico |
Job hunting
Social media Career development Vocational guidance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-06136-5
1-118-06127-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Praise for Guerrilla Marketing for Job Hunters 3.0; Title Page; Copyright; Dedication; Foreword; Acknowledgments; Disclaimer; JOB HUNTERS; SMART PHONE USERS; HEADHUNTERS; LAZY PEOPLE; PAID PROMOTIONAL CONSIDERATION; Introduction; EVER HAD ONE OF THOSE DA... MOMENTS?; JOB HUNTING HAS CHANGED; WANT TO TRY?; INTUITIVELY THAT MAKES NO SENSE; LOGIC PREVAILED; CURRENT REALITY; THE EUREKA MOMENT!; GUERRILLA TACTICS WORK; SO WHY THE THIRD EDITION?; THE KEYS TO LANDING YOUR DREAM JOB; HOW THE BOOK IS SET UP; SPECIAL FEATURES; STATE-OF-THE-MOMENT CONTENT; WELCOME TO YOUR FUTURE
Chapter 1: Why You Need to Become a Guerrilla Job HunterOFFSHORING AND AMERICA'S FUTURE AS A GLOBAL INNOVATOR; THE PEOPLE WHO BEST MARKET THEIR TALENT WIN!; WHY YOU NEED TO BE A GUERRILLA; THE #1 SECRET TO GETTING HIRED; THE #2 SECRET TO GETTING HIRED; YOUR GUERRILLA PLAN; GUERRILLA JOB SEARCH FLOW CHART; Part I: Your Guerrilla Mind-Set; Chapter 2: Personal Branding Guerrilla Style; FREE-YOUR MILLION DOLLAR PERSONAL BRAND STRATEGY!; HOW TO MAKE YOUR BRAND REFLECT THE SKILLS EMPLOYERS BUY; "YOU INC."-YOUR PERSONAL BRAND; CREATE YOUR BRAND GUERRILLA STYLE EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERSFIND ACHIEVEMENTS THAT PROVE YOUR CLAIMS; YOU ARE CHANGING THE RULES; Chapter 3: Attitude Check; THE IMPORTANCE OF A CAN-DO ATTITUDE; THE THREE R's OF SUCCESSFUL JOB HUNTING; HOW TO STAY MOTIVATED; GUERRILLA TIPS FOR STAYING MOTIVATED; THE FOUR MOST COMMON CAUSES OF JOB SEARCH FAILURE AND HOW TO AVOID THEM; THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS; MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK; THE GOLDEN SELLING HOUR(S); Chapter 4: Your Guerrilla Strategy; THE HIDDEN JOB MARKET AND WHY IT IS HIDING; CRACKING THE HIDDEN JOB MARKET TARGETING COMPETITORSASSOCIATIONS; STRUCTURED INTERNET SEARCHES MADE EASY; DEVELOP A TARGET LIST OF COMPANIES; FIND PEOPLE WHO CAN HIRE YOU; OTHER SOURCES OF INFORMATION; STRATEGIC TWISTS ON TRADITIONAL STRATEGIES; PROMOTE YOURSELF; MAKE TECHNOLOGY WORK FOR YOU-NOT AGAINST YOU; LOGISTICS-BUILDING YOUR WAR ROOM; STALKING FOR JOBS-LEGALLY; Part II: Weapons That Make You a Guerrilla; Chapter 5: Your Research Plan; YOUR RESEARCH BUDGET; 1. RESEARCHING AN INDUSTRY; 2. LOCATING COMPANIES OF INTEREST; COMPETITIVE INTELLIGENCE; COMPANY GROWTH; LIBRARIANS ARE YOUR ALLIES 3. HOW TO FIND THE HIRING MANAGERSA GUERRILLA RESEARCH ALTERNATIVE; FINDING LISTS OF PROSPECTS; STUFF THE CIA WOULD RATHER YOU DIDN'T KNOW; Chapter 6: Resume Writing and Cover Letter Boot Camp; WHY YOUR RESUME MAY BE OVERLOOKED; ALL RESUMES ARE NOT CREATED EQUAL; HAIL THE GUERRILLA RESUME; THE STANDARD GUERRILLA RESUME EXPLAINED; THE EXTREME GUERRILLA RESUME; GRAPHICS THAT ADD PUNCH TO YOUR RESUME; SELLING YOUR VALUE-ADDED ADVANTAGES; THE ONLY COVER LETTER YOU WILL EVER NEED; EXAMPLE GUERRILLA COVER LETTER; THREE OTHER WAYS TO OPEN YOUR GUERRILLA COVER LETTER HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER |
| Record Nr. | UNINA-9910461829203321 |
Levinson Jay Conrad
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry
| Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry |
| Autore | Levinson Jay Conrad |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 |
| Descrizione fisica | 1 online resource (485 p.) |
| Disciplina | 650.14 |
| Altri autori (Persone) | PerryDavid <1960 January 12-> |
| Soggetto topico |
Job hunting
Social media Career development Vocational guidance |
| ISBN |
1-118-06136-5
1-118-06127-6 |
| Classificazione | BUS012000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Praise for Guerrilla Marketing for Job Hunters 3.0; Title Page; Copyright; Dedication; Foreword; Acknowledgments; Disclaimer; JOB HUNTERS; SMART PHONE USERS; HEADHUNTERS; LAZY PEOPLE; PAID PROMOTIONAL CONSIDERATION; Introduction; EVER HAD ONE OF THOSE DA... MOMENTS?; JOB HUNTING HAS CHANGED; WANT TO TRY?; INTUITIVELY THAT MAKES NO SENSE; LOGIC PREVAILED; CURRENT REALITY; THE EUREKA MOMENT!; GUERRILLA TACTICS WORK; SO WHY THE THIRD EDITION?; THE KEYS TO LANDING YOUR DREAM JOB; HOW THE BOOK IS SET UP; SPECIAL FEATURES; STATE-OF-THE-MOMENT CONTENT; WELCOME TO YOUR FUTURE
Chapter 1: Why You Need to Become a Guerrilla Job HunterOFFSHORING AND AMERICA'S FUTURE AS A GLOBAL INNOVATOR; THE PEOPLE WHO BEST MARKET THEIR TALENT WIN!; WHY YOU NEED TO BE A GUERRILLA; THE #1 SECRET TO GETTING HIRED; THE #2 SECRET TO GETTING HIRED; YOUR GUERRILLA PLAN; GUERRILLA JOB SEARCH FLOW CHART; Part I: Your Guerrilla Mind-Set; Chapter 2: Personal Branding Guerrilla Style; FREE-YOUR MILLION DOLLAR PERSONAL BRAND STRATEGY!; HOW TO MAKE YOUR BRAND REFLECT THE SKILLS EMPLOYERS BUY; "YOU INC."-YOUR PERSONAL BRAND; CREATE YOUR BRAND GUERRILLA STYLE EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERSFIND ACHIEVEMENTS THAT PROVE YOUR CLAIMS; YOU ARE CHANGING THE RULES; Chapter 3: Attitude Check; THE IMPORTANCE OF A CAN-DO ATTITUDE; THE THREE R's OF SUCCESSFUL JOB HUNTING; HOW TO STAY MOTIVATED; GUERRILLA TIPS FOR STAYING MOTIVATED; THE FOUR MOST COMMON CAUSES OF JOB SEARCH FAILURE AND HOW TO AVOID THEM; THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS; MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK; THE GOLDEN SELLING HOUR(S); Chapter 4: Your Guerrilla Strategy; THE HIDDEN JOB MARKET AND WHY IT IS HIDING; CRACKING THE HIDDEN JOB MARKET TARGETING COMPETITORSASSOCIATIONS; STRUCTURED INTERNET SEARCHES MADE EASY; DEVELOP A TARGET LIST OF COMPANIES; FIND PEOPLE WHO CAN HIRE YOU; OTHER SOURCES OF INFORMATION; STRATEGIC TWISTS ON TRADITIONAL STRATEGIES; PROMOTE YOURSELF; MAKE TECHNOLOGY WORK FOR YOU-NOT AGAINST YOU; LOGISTICS-BUILDING YOUR WAR ROOM; STALKING FOR JOBS-LEGALLY; Part II: Weapons That Make You a Guerrilla; Chapter 5: Your Research Plan; YOUR RESEARCH BUDGET; 1. RESEARCHING AN INDUSTRY; 2. LOCATING COMPANIES OF INTEREST; COMPETITIVE INTELLIGENCE; COMPANY GROWTH; LIBRARIANS ARE YOUR ALLIES 3. HOW TO FIND THE HIRING MANAGERSA GUERRILLA RESEARCH ALTERNATIVE; FINDING LISTS OF PROSPECTS; STUFF THE CIA WOULD RATHER YOU DIDN'T KNOW; Chapter 6: Resume Writing and Cover Letter Boot Camp; WHY YOUR RESUME MAY BE OVERLOOKED; ALL RESUMES ARE NOT CREATED EQUAL; HAIL THE GUERRILLA RESUME; THE STANDARD GUERRILLA RESUME EXPLAINED; THE EXTREME GUERRILLA RESUME; GRAPHICS THAT ADD PUNCH TO YOUR RESUME; SELLING YOUR VALUE-ADDED ADVANTAGES; THE ONLY COVER LETTER YOU WILL EVER NEED; EXAMPLE GUERRILLA COVER LETTER; THREE OTHER WAYS TO OPEN YOUR GUERRILLA COVER LETTER HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER |
| Record Nr. | UNINA-9910790343003321 |
|
Levinson Jay Conrad
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry
| Guerrilla marketing for job hunters 3.0 : how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today / / Jay Conrad Levinson, David E. Perry |
| Autore | Levinson Jay Conrad |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 |
| Descrizione fisica | 1 online resource (485 p.) |
| Disciplina | 650.14 |
| Altri autori (Persone) | PerryDavid <1960 January 12-> |
| Soggetto topico |
Job hunting
Social media Career development Vocational guidance |
| ISBN |
1-118-06136-5
1-118-06127-6 |
| Classificazione | BUS012000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Praise for Guerrilla Marketing for Job Hunters 3.0; Title Page; Copyright; Dedication; Foreword; Acknowledgments; Disclaimer; JOB HUNTERS; SMART PHONE USERS; HEADHUNTERS; LAZY PEOPLE; PAID PROMOTIONAL CONSIDERATION; Introduction; EVER HAD ONE OF THOSE DA... MOMENTS?; JOB HUNTING HAS CHANGED; WANT TO TRY?; INTUITIVELY THAT MAKES NO SENSE; LOGIC PREVAILED; CURRENT REALITY; THE EUREKA MOMENT!; GUERRILLA TACTICS WORK; SO WHY THE THIRD EDITION?; THE KEYS TO LANDING YOUR DREAM JOB; HOW THE BOOK IS SET UP; SPECIAL FEATURES; STATE-OF-THE-MOMENT CONTENT; WELCOME TO YOUR FUTURE
Chapter 1: Why You Need to Become a Guerrilla Job HunterOFFSHORING AND AMERICA'S FUTURE AS A GLOBAL INNOVATOR; THE PEOPLE WHO BEST MARKET THEIR TALENT WIN!; WHY YOU NEED TO BE A GUERRILLA; THE #1 SECRET TO GETTING HIRED; THE #2 SECRET TO GETTING HIRED; YOUR GUERRILLA PLAN; GUERRILLA JOB SEARCH FLOW CHART; Part I: Your Guerrilla Mind-Set; Chapter 2: Personal Branding Guerrilla Style; FREE-YOUR MILLION DOLLAR PERSONAL BRAND STRATEGY!; HOW TO MAKE YOUR BRAND REFLECT THE SKILLS EMPLOYERS BUY; "YOU INC."-YOUR PERSONAL BRAND; CREATE YOUR BRAND GUERRILLA STYLE EFFECTIVE BRANDING IS ABOUT SELLING WHAT MATTERSFIND ACHIEVEMENTS THAT PROVE YOUR CLAIMS; YOU ARE CHANGING THE RULES; Chapter 3: Attitude Check; THE IMPORTANCE OF A CAN-DO ATTITUDE; THE THREE R's OF SUCCESSFUL JOB HUNTING; HOW TO STAY MOTIVATED; GUERRILLA TIPS FOR STAYING MOTIVATED; THE FOUR MOST COMMON CAUSES OF JOB SEARCH FAILURE AND HOW TO AVOID THEM; THE MOST POWERFUL WAY TO CHANGE YOUR RESULTS; MANAGING YOUR SCHEDULE AND PLANNING YOUR WORK; THE GOLDEN SELLING HOUR(S); Chapter 4: Your Guerrilla Strategy; THE HIDDEN JOB MARKET AND WHY IT IS HIDING; CRACKING THE HIDDEN JOB MARKET TARGETING COMPETITORSASSOCIATIONS; STRUCTURED INTERNET SEARCHES MADE EASY; DEVELOP A TARGET LIST OF COMPANIES; FIND PEOPLE WHO CAN HIRE YOU; OTHER SOURCES OF INFORMATION; STRATEGIC TWISTS ON TRADITIONAL STRATEGIES; PROMOTE YOURSELF; MAKE TECHNOLOGY WORK FOR YOU-NOT AGAINST YOU; LOGISTICS-BUILDING YOUR WAR ROOM; STALKING FOR JOBS-LEGALLY; Part II: Weapons That Make You a Guerrilla; Chapter 5: Your Research Plan; YOUR RESEARCH BUDGET; 1. RESEARCHING AN INDUSTRY; 2. LOCATING COMPANIES OF INTEREST; COMPETITIVE INTELLIGENCE; COMPANY GROWTH; LIBRARIANS ARE YOUR ALLIES 3. HOW TO FIND THE HIRING MANAGERSA GUERRILLA RESEARCH ALTERNATIVE; FINDING LISTS OF PROSPECTS; STUFF THE CIA WOULD RATHER YOU DIDN'T KNOW; Chapter 6: Resume Writing and Cover Letter Boot Camp; WHY YOUR RESUME MAY BE OVERLOOKED; ALL RESUMES ARE NOT CREATED EQUAL; HAIL THE GUERRILLA RESUME; THE STANDARD GUERRILLA RESUME EXPLAINED; THE EXTREME GUERRILLA RESUME; GRAPHICS THAT ADD PUNCH TO YOUR RESUME; SELLING YOUR VALUE-ADDED ADVANTAGES; THE ONLY COVER LETTER YOU WILL EVER NEED; EXAMPLE GUERRILLA COVER LETTER; THREE OTHER WAYS TO OPEN YOUR GUERRILLA COVER LETTER HOW TO ASK FOR THE INTERVIEW IN YOUR LETTER |
| Record Nr. | UNINA-9910815151003321 |
|
Levinson Jay Conrad
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif
| Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif |
| Autore | Levinson Jay Conrad |
| Pubbl/distr/stampa | New York, : AMACOM, 2004 |
| Descrizione fisica | 1 online resource (287 p.) |
| Disciplina | 910/.2/02 |
| Altri autori (Persone) | Brandt-SarifTheo |
| Soggetto topico |
Travel
Business travel |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2790-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910455631703321 |
|
Levinson Jay Conrad
|
||
| New York, : AMACOM, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif
| Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif |
| Autore | Levinson Jay Conrad |
| Pubbl/distr/stampa | New York, : AMACOM, 2004 |
| Descrizione fisica | 1 online resource (287 p.) |
| Disciplina | 910/.2/02 |
| Altri autori (Persone) | Brandt-SarifTheo |
| Soggetto topico |
Travel
Business travel |
| ISBN | 0-8144-2790-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910780314503321 |
|
Levinson Jay Conrad
|
||
| New York, : AMACOM, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif
| Guerrilla travel tactics [[electronic resource] ] : hundreds of simple strategies guaranteed to save road warriors time and money / / Jay Conrad Levinson, Theo Brandt-Sarif |
| Autore | Levinson Jay Conrad |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, 2004 |
| Descrizione fisica | 1 online resource (287 p.) |
| Disciplina | 910/.2/02 |
| Altri autori (Persone) | Brandt-SarifTheo |
| Soggetto topico |
Travel
Business travel |
| ISBN | 0-8144-2790-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Preface -- Acknowledgments -- Guerrilla Travel Tactics -- Fasten Your Seat Belts- We're About to Take Off -- Airfare Savings - Part I Saturday Night Fever and the Power of 7, 14, and 21 -- More Airfare Savings with Advance Notice How to Save Big Without a Saturday Night Stay -- Last- Minute Airfare Savings" Doesn't Have to Be an Oxymoron -- First Class for a Fraction of the Cost -- Comfort in Coach Class It Could Happen to You! -- Airfare Consolidators Hacking Through the Jungle of Savage Wholesalers -- Far from the Madding Crowd Is Airline Lounge Membership Worth the Cost? -- Navigating the Internet to Discover Unbelievable Airfares -- Maximize Your Opportunities for Earning Frequent Flyer Miles -- Getting the Most Mileage Out of Frequent Flyer Awards -- The Many Benefits of Airline Alliances -- How to Capturethe Best Price at the Best Hotel -- Ten Best Discount Rates to Request When Making a Hotel Reservation -- Hotel Loyalty Programs Perks and Promotions Aplenty -- Hotel Internet Where to Book Good Rooms at Great Rates Online -- Car Rental Strategies How to Put Those Savings in Overdrive -- The Affinity Card Advantage Why Smart Travelers Buy Now and Pay Later -- The Art of the Complaint How to Make It Right When Things Go Wrong -- The Last Word A Quick and Easy Checklist of Ultimate Savings Strategies -- Major U. S. Airlines -- International Airlines and Their Frequent Flyer Programs -- North America Low- Cost Airlines -- European Low- Cost Airlines -- Hotel Chains -- Hotels -- Hotel Consolidators -- Car Rental Agencies -- Credit Cards -- Index. |
| Record Nr. | UNINA-9910827754603321 |
|
Levinson Jay Conrad
|
||
| New York, : AMACOM, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||