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Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson
| Get the word out [[electronic resource] ] : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xx-xli, 117 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-74-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
98 marketing tips
Ninety eight marketing tips Marketing tips |
| Record Nr. | UNINA-9910786736203321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Get the word out : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson
| Get the word out : Entrepreneur magazine's 98 marketing tips for promoting your business / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xx-xli, 117 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-74-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table Of Contents -- Introduction -- Meet The Experts -- Chapter 1-Be The Expert -- Chapter 2-Be Your Own Best Ad -- Chapter 3-Get Wired -- Chapter 4-Be A Name Dropper -- Chapter 5-Go Public -- Chapter 6-Network News -- Chapter 7-Win The Goodwill Games -- Chapter 8-Pass The Word. |
| Altri titoli varianti |
98 marketing tips
Ninety eight marketing tips Marketing tips |
| Record Nr. | UNINA-9910826166803321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson
| Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson |
| Autore | Kingaard Jan |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | 156 p |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Collana | Entrepreneur magazine's start-ups Start your own successful retail business |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-72-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781352603321 |
Kingaard Jan
|
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| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson
| Grow right [[electronic resource] ] : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | 156 p |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Collana | Entrepreneur magazine's start-ups Start your own successful retail business |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-891984-72-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456468203321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Grow right : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson
| Grow right : Entrepreneur magazine's 102 marketing tips for growing businesses / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | 156 p |
| Disciplina | 658.8/7 |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Collana | Entrepreneur magazine's start-ups Start your own successful retail business |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-72-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table Of Contents -- Introduction -- Meet The Experts -- Chapter 1-Go The Extra Mile -- Chapter 2-It's A Free-For-All -- Chapter 3-Get 'Em In On The Act -- Chapter 4-Know Your Competition -- Chapter 5-It's In The Mail -- Chapter 6-Go Global -- Chapter 7-Major In Minorities -- Chapter 8-Great Updates -- Chapter 9-Be A Trend Tracker -- Chapter 10-Consistency Counts -- Chapter 11-Just Do It -- Chapter 12-Expand Your Horizons. |
| Altri titoli varianti |
102 marketing tips
One hundred two marketing tips Marketing tips |
| Record Nr. | UNINA-9910821325503321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start right [[electronic resource] ] : Entrepreneur magazine's 103 start-up marketing tips / / by Rieva Lesonsky and Leann Anderson
| Start right [[electronic resource] ] : Entrepreneur magazine's 103 start-up marketing tips / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xxiv, 126 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
103 start-up marketing tips
One hundred three start-up marketing tips Marketing tips |
| Record Nr. | UNINA-9910786738503321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start right : Entrepreneur magazine's 103 start-up marketing tips / / by Rieva Lesonsky and Leann Anderson
| Start right : Entrepreneur magazine's 103 start-up marketing tips / / by Rieva Lesonsky and Leann Anderson |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer Media, c2001 |
| Descrizione fisica | xxiv, 126 p |
| Altri autori (Persone) |
LesonskyRieva
AndersonLeann |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-73-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Table Of Contents -- Introduction -- Meet The Experts -- Chapter 1-Plan For Success -- Chapter 2-Image-Making Made Easy -- Chapter 3-Get Cozy With Your Customers -- Chapter 4-Go Crazy With Creativity -- Chapter 5-Try The Buddy System -- Chapter 6-Put Your Customers To Work -- Chapter 7-Mad About Ads -- Chapter 8-Find Your Focus -- Chapter 9-Homebased Hints. |
| Altri titoli varianti |
103 start-up marketing tips
One hundred three start-up marketing tips Marketing tips |
| Record Nr. | UNINA-9910810738103321 |
| Irvine, Calif., : Entreprenuer Media, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start your own business [[electronic resource] ] : the only start-up book you'll ever need / / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine
| Start your own business [[electronic resource] ] : the only start-up book you'll ever need / / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Irvine, CA, : Entrepreneur Press, c2001 |
| Descrizione fisica | xiv, 771 p. : ill |
| Disciplina | 658/.041 |
| Altri autori (Persone) | LesonskyRieva |
| Soggetto topico |
New business enterprises - Management
Small business - Management |
| ISBN | 1-891984-68-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786738803321 |
| Irvine, CA, : Entrepreneur Press, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Start your own business : the only start-up book you'll ever need / / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine
| Start your own business : the only start-up book you'll ever need / / Rieva Lesonsky, editorial director, and the staff of Entrepreneur magazine |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Irvine, CA, : Entrepreneur Press, c2001 |
| Descrizione fisica | xiv, 771 p. : ill |
| Disciplina | 658/.041 |
| Altri autori (Persone) | LesonskyRieva |
| Soggetto topico |
New business enterprises - Management
Small business - Management |
| ISBN | 1-891984-68-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Table Of Contents -- On Your Mark... -- Part One-You Gotta Start Somewhere -- Chapter 1-Introduction -- Chapter 2-Are You Ready To Be An Entrepreneur? -- Chapter 3-How To Get An Idea For Your Business -- Chapter 4-A Part Time Or Full Time Business? -- Chapter 5-Starting A Business Vs. Buying One -- Part Two-Building Blocks -- Chapter 6-Defining Your Market -- Chapter 7-Conducting Market Research -- Chapter 8-Naming Your Business -- Chapter 9-Choosing A Business Structure -- Chapter 10-Creating A Winning Business Plan -- Chapter 11-Business Licenses And Permits -- Chapter 12-Hiring A Lawyer And An Accountant -- Part Three-Where's The Money? -- Chapter 13-Charity Begins At Home -- Chapter 14-How To Find And Attract Investors -- Chapter 15-The Ins And Outs Of Debt Financing -- Chapter 16-How To Get Government Loans -- Get Set... -- Part Four-Setting The Stage -- Chapter 17-Choosing A Location For Your Business -- Chapter 18-Starting A Homebased Business -- Chapter 19-Creating A Professional Image -- Chapter 20-The Lowdown On Inventory -- Chapter 21-Offering Your Customers Credit -- Chapter 22-Mailing And Shipping Accounts -- Chapter 23-Hiring Your First Employee -- Chapter 24-Developing An Employee Benefit Plan -- Chapter 25-Getting Business Insurance -- Part Five-You'd Better Shop Around -- Chapter 26-Business Equipment Basics -- Chapter 27-Buying A Phone System -- Chapter 28-Buying A Cellular Phone -- Chapte 29-Should You Lease Or Buy A Car? -- Chapter 30-Demystifying The World Of Computers -- Chapter 31-Setting Up Your Company Web Site -- Go! -- Chapter 32-Buying Copiers And Faxes -- Part Six-Strut You Stuff -- Chapter 33-Advertising And Marketing -- Chapter 34-How To Promote Your Business -- Chapter 35-Attracting Visitors To Your Web Site -- Chapter 36-Effective Selling Techniques -- Chapter 37-Offering Superior Customer Service.
Part Seven-By The Books -- Chapter 38-The Basics Of Bookkeeping -- Chapter 39-How To Create Financial Statements -- Chapter 40-Effectively Managing Your Finances -- Chapter 41-What You Need To Know About Taxes -- Chapter 42-Learning From Your Failures -- Appendix A-Business Resources -- Appendix B-Government Listings -- Appendix C-Small-Business-Friendly Banks -- Index. |
| Record Nr. | UNINA-9910816259303321 |
| Irvine, CA, : Entrepreneur Press, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic success [[electronic resource] ] : advanced marketing tips / / by Rieva Lesonsky
| Strategic success [[electronic resource] ] : advanced marketing tips / / by Rieva Lesonsky |
| Pubbl/distr/stampa | Irvine, Calif., : Entreprenuer, c2001 |
| Descrizione fisica | xxiv, 132 p |
| Altri autori (Persone) | LesonskyRieva |
| Soggetto topico |
Marketing
Marketing - Management Consumer behavior |
| ISBN | 1-891984-40-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910786738403321 |
| Irvine, Calif., : Entreprenuer, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
