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A social marketing analysis for suicide prevention initiatives in USSOCOM : framework for future research and success / / by R. Craig Lefebvre
| A social marketing analysis for suicide prevention initiatives in USSOCOM : framework for future research and success / / by R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Pubbl/distr/stampa | MacDill Air Force Base, Florida : , : The JSOU Press, , 2017 |
| Descrizione fisica | 1 online resource (v, 79 pages) : illustrations |
| Collana | JSOU Report |
| Soggetto topico |
Suicide - Prevention
Soldiers - Suicidal behavior - United States Suicidal behavior - Treatment - United States Psychology, Military |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Social marketing analysis for suicide prevention initiatives in USSOCOM |
| Record Nr. | UNINA-9910705612003321 |
Lefebvre R. Craig <1959->
|
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| MacDill Air Force Base, Florida : , : The JSOU Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing and social change [[electronic resource] ] : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change [[electronic resource] ] : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (594 p.) |
| Disciplina | 362.1068/8 |
| Soggetto topico |
Medical care - Marketing
Health promotion Social change Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-97788-5
1-118-22150-8 1-118-23524-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Social Marketing and Social Change: Strategies and Tools for Health, Well-Being, and the Environment; Copyright; Contents; Figures and Tables; Figures; Tables; Acknowledgments; Preface; The Author; Chapter 1: The History and Domains of Social Marketing; Learning Objectives; The Change We Need: New Ways of Thinking About Social Issues; Wicked Problems and Their Solution; Why Use Social Marketing?; What Is Social Marketing?; A Historical Perspective; The Beginnings of Social Marketing Practice; Beyond Contraceptive Social Marketing; The Evolution of Social Marketing in Developed Countries
Other Marketing Influences on Social MarketingSummary; Key Terms; Discussion Questions; Chapter 2: Principles of Social Marketing; Learning Objectives; The Characteristics of Social Marketing; How Can We Use Social Marketing?; Strategic Social Marketing; Carrots, Sticks, and Promises; People and Places Framework; An Integrative Model for Social Marketing; Designing Integrated Social Marketing Programs; Markets and Social Marketing; Example of the Health Information Marketplace; Ethics for Social Marketing; Summary; Key Terms; Discussion Questions Chapter 3: Determinants, Context, and Consequences for Individual and Social ChangeLearning Objectives; Why Use Theory?; Vital Behaviors and Sources of Influence; Learning New Behaviors Versus Changing Them; An Integrative Model of Behavior Prediction; The Process of Behavior Change Framework; From Individual to System Levels of Analysis: Changing Scales of Reality; Behavioral Economics; Mindspace; Diffusion of Innovations; Design Thinking; Service Design; Social Networks; Building Communities; Shifting from Individuals to Markets; The Essence of Markets; Markets and Society; Summary Key TermsDiscussion Questions; Chapter 4: Segmentation and Competition; Learning Objectives; Segmentation; Why Do Segmentation?; Segmentation: The First Critical Marketing Decision; Segmentation and Profiling; Rediscovering Segmentation; Rediscovering Specific Population Groups; How to Tell If Your Segmentation Scheme Is Worthwhile; Competition; Competition in the Marketplace for Innovation: One Laptopper Child; Competition and Social Change; Competition and Behavior; Summary; Key Terms; Discussion Questions; Chapter 5: Moving from Descriptions of People to Understanding, Empathy, and Insight Learning ObjectivesThe Depth Deficit; Moving Beyond Superficial Understanding; The Empathy Link; Priority Group Personas or Archetypes; Personas for Priority Groups to Address Concurrent Sexual Partnerships; Persona Development for Programs Focusing on Moms; The Creative Brief; The Vital Function of the Planner; Insight; Designing Research for Empathy, Insight, and Inspiration; Phases of Formative Research; Formative Research Should Be a Conversation; Putting Innovation into Your Research; Summary; Key Terms; Discussion Questions Chapter 6: The Consumer Experience as the Marketer's Touchpoint |
| Record Nr. | UNINA-9910462857403321 |
|
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910796069603321 |
|
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre
| Social marketing and social change : strategies and tools for health, well-being, and the environment / / R. Craig Lefebvre |
| Autore | Lefebvre R. Craig <1959-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, Calif., : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (xxiii, 564 pages) : illustrations (some color) |
| Disciplina | 362.1068/8 |
| Collana | Gale eBooks |
| Soggetto topico |
Social marketing
Medical care - Marketing Health promotion |
| ISBN |
1-118-23524-X
1-118-22150-8 1-283-97788-5 |
| Classificazione |
675.2
498 W 74.1 362.1068/8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1. The history and domains of social marketing -- chapter 2. Principles of social marketing -- chapter 3. Determinants, context, and consequences for individual and social change -- chapter 4. Segmentation and competition -- chapter 5. Moving from descriptions of people to understanding, empathy, and insight -- chapter 6. The consumer experience as the marketer's touchpoint -- chapter 7. Strategic positioning and brands -- chapter 8. Embedding marketing in programs and organizations : developing strategy -- chapter 9. Using marketing mix components for program development -- chapter 10. Monitoring and evaluation -- chapter 11. Personal and community engagement in change -- chapter 12. Social technologies for social marketing and social change -- chapter 13. Social marketing for dissemination and program sustainability -- chapter 14. Management and innovation. |
| Record Nr. | UNINA-9910813798203321 |
|
Lefebvre R. Craig <1959->
|
||
| San Francisco, Calif., : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||