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Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban
| Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban |
| Autore | Leeuwis Cees |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Oxford, : Blackwell Science |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina |
630.715
630/.71/5 |
| Altri autori (Persone) |
LeeuwisCees
BanA. W. van den |
| Soggetto topico | Agricultural extension work |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-21395-0
9786611213954 0-470-99523-8 1-4051-7647-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication for Rural Innovation: Rethinking Agricultural Extension; Contents; Preface; The CTA; PART 1 RETHINKING EXTENSION; 1 Introduction; 1.1 Challenges for agricultural extension practice; 1.1.1 Challenges for farmers and agriculture at large; 1.1.2 Reinventing extension; 1.1.3 In conclusion: a new societal function for extension; 1.2 Objectives and outline of this book; Questions for discussion; 2 From extension to communication for innovation; 2.1 Historical roots and evolving conceptions of extension; 2.1.1 Origins, early meanings and international terminology
2.1.2 Evolving definitions2.2 Different types of communication services and strategies; 2.2.1 Basic rationale of different communication services and strategies; 2.3 Agricultural knowledge systems and other extension-related concepts; Questions for discussion; 3 The ethics and politics of communication for innovation; 3.1 The political implications of communication for innovation; 3.2 The acceptability of government communicative intervention; 3.3 The acceptability of non-governmental communicative intervention; 3.4 Professional standards 3.5 Dilemmas regarding ethics and politics: an exampleQuestions for discussion; 4 The role of communicative intervention in policy planning: instrumental and interactive approaches; 4.1 Top-down planning and instrumental communication; 4.1.1 'Blueprint' planning and problem solving; 4.1.2 The instrumental model of communicative intervention; 4.1.3 In conclusion; 4.2 Process management and interactive communication; 4.2.1 Process management towards innovation; 4.2.2 Arguments for an interactive model of communicative intervention; 4.2.3 In conclusion 4.3 Shortcomings and conditions: the relation between interactive and instrumental approachesQuestions for discussion; PART 2 THE RELATIONS BETWEEN HUMAN PRACTICE, KNOWLEDGE AND COMMUNICATION; 5 Understanding human practices: the example of farming; 5.1 Different levels and domains of farming practice; 5.1.1 Farming practices at different hierarchical levels; 5.1.2 Different domains of farming practice; 5.1.3 Farming practices at different points in time; 5.2 Understanding the social nature of technical practices; 5.2.1 Evaluative frame of reference: the basis for reasoning about practices 5.2.2 Perceived effectiveness of the social environment5.2.3 Perceived self-efficacy; 5.2.4 Social relationships and perceived social pressure; 5.2.5 The dynamics within the model; 5.3 Implications for communication for innovation; 5.3.1 The central role of knowledge and the need to be modest; 5.3.2 The relationship with different communication strategies and functions; 5.3.3 Communicative intervention must be 'tuned' to other communication processes; 5.3.4 The need to anticipate diversity among farmers; 5.3.5 Linking multiple socio-technical innovation processes 5.3.6 The multi-layered character of technology and policy acceptance |
| Record Nr. | UNINA-9910145583503321 |
Leeuwis Cees
|
||
| Oxford, : Blackwell Science | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban
| Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban |
| Autore | Leeuwis Cees |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Oxford, : Blackwell Science |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina |
630.715
630/.71/5 |
| Altri autori (Persone) |
LeeuwisCees
BanA. W. van den |
| Soggetto topico | Agricultural extension work |
| ISBN |
1-281-21395-0
9786611213954 0-470-99523-8 1-4051-7647-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication for Rural Innovation: Rethinking Agricultural Extension; Contents; Preface; The CTA; PART 1 RETHINKING EXTENSION; 1 Introduction; 1.1 Challenges for agricultural extension practice; 1.1.1 Challenges for farmers and agriculture at large; 1.1.2 Reinventing extension; 1.1.3 In conclusion: a new societal function for extension; 1.2 Objectives and outline of this book; Questions for discussion; 2 From extension to communication for innovation; 2.1 Historical roots and evolving conceptions of extension; 2.1.1 Origins, early meanings and international terminology
2.1.2 Evolving definitions2.2 Different types of communication services and strategies; 2.2.1 Basic rationale of different communication services and strategies; 2.3 Agricultural knowledge systems and other extension-related concepts; Questions for discussion; 3 The ethics and politics of communication for innovation; 3.1 The political implications of communication for innovation; 3.2 The acceptability of government communicative intervention; 3.3 The acceptability of non-governmental communicative intervention; 3.4 Professional standards 3.5 Dilemmas regarding ethics and politics: an exampleQuestions for discussion; 4 The role of communicative intervention in policy planning: instrumental and interactive approaches; 4.1 Top-down planning and instrumental communication; 4.1.1 'Blueprint' planning and problem solving; 4.1.2 The instrumental model of communicative intervention; 4.1.3 In conclusion; 4.2 Process management and interactive communication; 4.2.1 Process management towards innovation; 4.2.2 Arguments for an interactive model of communicative intervention; 4.2.3 In conclusion 4.3 Shortcomings and conditions: the relation between interactive and instrumental approachesQuestions for discussion; PART 2 THE RELATIONS BETWEEN HUMAN PRACTICE, KNOWLEDGE AND COMMUNICATION; 5 Understanding human practices: the example of farming; 5.1 Different levels and domains of farming practice; 5.1.1 Farming practices at different hierarchical levels; 5.1.2 Different domains of farming practice; 5.1.3 Farming practices at different points in time; 5.2 Understanding the social nature of technical practices; 5.2.1 Evaluative frame of reference: the basis for reasoning about practices 5.2.2 Perceived effectiveness of the social environment5.2.3 Perceived self-efficacy; 5.2.4 Social relationships and perceived social pressure; 5.2.5 The dynamics within the model; 5.3 Implications for communication for innovation; 5.3.1 The central role of knowledge and the need to be modest; 5.3.2 The relationship with different communication strategies and functions; 5.3.3 Communicative intervention must be 'tuned' to other communication processes; 5.3.4 The need to anticipate diversity among farmers; 5.3.5 Linking multiple socio-technical innovation processes 5.3.6 The multi-layered character of technology and policy acceptance |
| Record Nr. | UNISA-996201963803316 |
|
Leeuwis Cees
|
||
| Oxford, : Blackwell Science | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban
| Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban |
| Autore | Leeuwis Cees |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Oxford, : Blackwell Science |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina |
630.715
630/.71/5 |
| Altri autori (Persone) |
LeeuwisCees
BanA. W. van den |
| Soggetto topico | Agricultural extension work |
| ISBN |
1-281-21395-0
9786611213954 0-470-99523-8 1-4051-7647-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication for Rural Innovation: Rethinking Agricultural Extension; Contents; Preface; The CTA; PART 1 RETHINKING EXTENSION; 1 Introduction; 1.1 Challenges for agricultural extension practice; 1.1.1 Challenges for farmers and agriculture at large; 1.1.2 Reinventing extension; 1.1.3 In conclusion: a new societal function for extension; 1.2 Objectives and outline of this book; Questions for discussion; 2 From extension to communication for innovation; 2.1 Historical roots and evolving conceptions of extension; 2.1.1 Origins, early meanings and international terminology
2.1.2 Evolving definitions2.2 Different types of communication services and strategies; 2.2.1 Basic rationale of different communication services and strategies; 2.3 Agricultural knowledge systems and other extension-related concepts; Questions for discussion; 3 The ethics and politics of communication for innovation; 3.1 The political implications of communication for innovation; 3.2 The acceptability of government communicative intervention; 3.3 The acceptability of non-governmental communicative intervention; 3.4 Professional standards 3.5 Dilemmas regarding ethics and politics: an exampleQuestions for discussion; 4 The role of communicative intervention in policy planning: instrumental and interactive approaches; 4.1 Top-down planning and instrumental communication; 4.1.1 'Blueprint' planning and problem solving; 4.1.2 The instrumental model of communicative intervention; 4.1.3 In conclusion; 4.2 Process management and interactive communication; 4.2.1 Process management towards innovation; 4.2.2 Arguments for an interactive model of communicative intervention; 4.2.3 In conclusion 4.3 Shortcomings and conditions: the relation between interactive and instrumental approachesQuestions for discussion; PART 2 THE RELATIONS BETWEEN HUMAN PRACTICE, KNOWLEDGE AND COMMUNICATION; 5 Understanding human practices: the example of farming; 5.1 Different levels and domains of farming practice; 5.1.1 Farming practices at different hierarchical levels; 5.1.2 Different domains of farming practice; 5.1.3 Farming practices at different points in time; 5.2 Understanding the social nature of technical practices; 5.2.1 Evaluative frame of reference: the basis for reasoning about practices 5.2.2 Perceived effectiveness of the social environment5.2.3 Perceived self-efficacy; 5.2.4 Social relationships and perceived social pressure; 5.2.5 The dynamics within the model; 5.3 Implications for communication for innovation; 5.3.1 The central role of knowledge and the need to be modest; 5.3.2 The relationship with different communication strategies and functions; 5.3.3 Communicative intervention must be 'tuned' to other communication processes; 5.3.4 The need to anticipate diversity among farmers; 5.3.5 Linking multiple socio-technical innovation processes 5.3.6 The multi-layered character of technology and policy acceptance |
| Record Nr. | UNINA-9910830521903321 |
|
Leeuwis Cees
|
||
| Oxford, : Blackwell Science | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban
| Communication for rural innovation [[electronic resource] ] : rethinking agricultural extension / / Cees Leeuwis, with Anne van den Ban |
| Autore | Leeuwis Cees |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Oxford, : Blackwell Science |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina |
630.715
630/.71/5 |
| Altri autori (Persone) |
LeeuwisCees
BanA. W. van den |
| Soggetto topico | Agricultural extension work |
| ISBN |
1-281-21395-0
9786611213954 0-470-99523-8 1-4051-7647-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Communication for Rural Innovation: Rethinking Agricultural Extension; Contents; Preface; The CTA; PART 1 RETHINKING EXTENSION; 1 Introduction; 1.1 Challenges for agricultural extension practice; 1.1.1 Challenges for farmers and agriculture at large; 1.1.2 Reinventing extension; 1.1.3 In conclusion: a new societal function for extension; 1.2 Objectives and outline of this book; Questions for discussion; 2 From extension to communication for innovation; 2.1 Historical roots and evolving conceptions of extension; 2.1.1 Origins, early meanings and international terminology
2.1.2 Evolving definitions2.2 Different types of communication services and strategies; 2.2.1 Basic rationale of different communication services and strategies; 2.3 Agricultural knowledge systems and other extension-related concepts; Questions for discussion; 3 The ethics and politics of communication for innovation; 3.1 The political implications of communication for innovation; 3.2 The acceptability of government communicative intervention; 3.3 The acceptability of non-governmental communicative intervention; 3.4 Professional standards 3.5 Dilemmas regarding ethics and politics: an exampleQuestions for discussion; 4 The role of communicative intervention in policy planning: instrumental and interactive approaches; 4.1 Top-down planning and instrumental communication; 4.1.1 'Blueprint' planning and problem solving; 4.1.2 The instrumental model of communicative intervention; 4.1.3 In conclusion; 4.2 Process management and interactive communication; 4.2.1 Process management towards innovation; 4.2.2 Arguments for an interactive model of communicative intervention; 4.2.3 In conclusion 4.3 Shortcomings and conditions: the relation between interactive and instrumental approachesQuestions for discussion; PART 2 THE RELATIONS BETWEEN HUMAN PRACTICE, KNOWLEDGE AND COMMUNICATION; 5 Understanding human practices: the example of farming; 5.1 Different levels and domains of farming practice; 5.1.1 Farming practices at different hierarchical levels; 5.1.2 Different domains of farming practice; 5.1.3 Farming practices at different points in time; 5.2 Understanding the social nature of technical practices; 5.2.1 Evaluative frame of reference: the basis for reasoning about practices 5.2.2 Perceived effectiveness of the social environment5.2.3 Perceived self-efficacy; 5.2.4 Social relationships and perceived social pressure; 5.2.5 The dynamics within the model; 5.3 Implications for communication for innovation; 5.3.1 The central role of knowledge and the need to be modest; 5.3.2 The relationship with different communication strategies and functions; 5.3.3 Communicative intervention must be 'tuned' to other communication processes; 5.3.4 The need to anticipate diversity among farmers; 5.3.5 Linking multiple socio-technical innovation processes 5.3.6 The multi-layered character of technology and policy acceptance |
| Record Nr. | UNINA-9910841084503321 |
|
Leeuwis Cees
|
||
| Oxford, : Blackwell Science | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||