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Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick
Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (105 p.)
Disciplina 658.8
Altri autori (Persone) LeeNick
BroderickAmanda J
Collana Qualitative Market Research, an international journal
Soggetto topico Marketing research
Qualitative research
Soggetto genere / forma Electronic books.
ISBN 1-280-84755-7
9786610847556
1-84663-417-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section
Record Nr. UNINA-9910451285703321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick
Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (105 p.)
Disciplina 658.8
Altri autori (Persone) LeeNick
BroderickAmanda J
Collana Qualitative Market Research, an international journal
Soggetto topico Marketing research
Qualitative research
ISBN 1-280-84755-7
9786610847556
1-84663-417-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section
Record Nr. UNINA-9910783909003321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (177 p.)
Disciplina 658.8
Altri autori (Persone) LeeNick
SaundersJohn
Collana European journal of marketing
Soggetto topico Marketing
Research
Soggetto genere / forma Electronic books.
ISBN 1-280-34702-3
9786610347025
1-84544-260-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale
Equivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers
Record Nr. UNINA-9910450029003321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2005
Descrizione fisica 1 online resource (177 p.)
Disciplina 658.8
Altri autori (Persone) LeeNick
SaundersJohn
Collana European journal of marketing
Soggetto topico Marketing
Research
ISBN 1-280-34702-3
9786610347025
1-84544-260-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale
Equivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers
Record Nr. UNINA-9910783218503321
Bradford, England, : Emerald Group Publishing, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui