Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
Descrizione fisica | 1 online resource (105 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
LeeNick
BroderickAmanda J |
Collana | Qualitative Market Research, an international journal |
Soggetto topico |
Marketing research
Qualitative research |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-84755-7
9786610847556 1-84663-417-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section |
Record Nr. | UNINA-9910451285703321 |
Bradford, England, : Emerald Group Publishing, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Developments in human observation methodologies [[electronic resource] /] / guest editore Nick Lee and Amanda J. Broderick |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
Descrizione fisica | 1 online resource (105 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
LeeNick
BroderickAmanda J |
Collana | Qualitative Market Research, an international journal |
Soggetto topico |
Marketing research
Qualitative research |
ISBN |
1-280-84755-7
9786610847556 1-84663-417-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Note from the publisher; Editorial; Exploring the determinants of success/failure of the advertising agency-firm relationship; A qualitative exploration of a consumer's value-based e-trust building process; Projective techniques in Taiwan and Asia-Pacific market research; Laddering: how (not) to do things with words; Identification of ambiguity in the case study research typology: what is a unit of analysis?; Auto-ethnographic consumer research and creative non-fiction; Book review; Practitioner perspectives; Internet section |
Record Nr. | UNINA-9910783909003321 |
Bradford, England, : Emerald Group Publishing, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
Descrizione fisica | 1 online resource (177 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
LeeNick
SaundersJohn |
Collana | European journal of marketing |
Soggetto topico |
Marketing
Research |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-34702-3
9786610347025 1-84544-260-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale
Equivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers |
Record Nr. | UNINA-9910450029003321 |
Bradford, England, : Emerald Group Publishing, c2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The state of research in marketing [[electronic resource] /] / guest editors: Nick Lee and John Saunders |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
Descrizione fisica | 1 online resource (177 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
LeeNick
SaundersJohn |
Collana | European journal of marketing |
Soggetto topico |
Marketing
Research |
ISBN |
1-280-34702-3
9786610347025 1-84544-260-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; GUEST EDITORIAL - Whither research in marketing?; Where are we and where are we going? The status and future of research in marketing; Beyond incommensurability? Empirical expansion on diversity in research; Grounded theory, ethnography and phenomenology A comparative analysis of three qualitative strategies for marketing research; Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability; The rise and fall of the Latin Square in marketing: a cautionary tale
Equivalence of survey data: relevance for international marketingThe evolution of "classical mythology" within marketing measure development; Long life to marketing research: a postmodern view; About the authors; Call for papers |
Record Nr. | UNINA-9910783218503321 |
Bradford, England, : Emerald Group Publishing, c2005 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|