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Good works [[electronic resource] ] : marketing and corporate initiatives that build a better world- and the bottom line / / Philip Kotler, David Hessekiel, & Nancy R. Lee
| Good works [[electronic resource] ] : marketing and corporate initiatives that build a better world- and the bottom line / / Philip Kotler, David Hessekiel, & Nancy R. Lee |
| Autore | Kotler Philip |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) |
HessekielDavid <1960->
LeeNancy <1945-> |
| Soggetto topico |
Marketing - Social aspects
Social responsibility of business Relationship marketing |
| ISBN |
1-119-20521-2
1-118-26578-5 1-280-67907-7 9786613656001 1-118-22860-X |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only. |
| Record Nr. | UNINA-9910139089003321 |
Kotler Philip
|
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| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Good works : marketing and corporate initiatives that build a better world- and the bottom line / / Philip Kotler, David Hessekiel, & Nancy R. Lee
| Good works : marketing and corporate initiatives that build a better world- and the bottom line / / Philip Kotler, David Hessekiel, & Nancy R. Lee |
| Autore | Kotler Philip |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) |
HessekielDavid <1960->
LeeNancy <1945-> |
| Soggetto topico |
Marketing - Social aspects
Social responsibility of business Relationship marketing |
| ISBN |
9786613656001
9781119205210 1119205212 9781118265789 1118265785 9781280679070 1280679077 9781118228609 111822860X |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only. |
| Altri titoli varianti | Marketing and corporate initiatives that build a better world-- and the bottom line |
| Record Nr. | UNINA-9910814281303321 |
|
Kotler Philip
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing in India / / Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler
| Social marketing in India / / Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler |
| Autore | Deshpande Sameer |
| Pubbl/distr/stampa | New Delhi : , : SAGE Response, SAGE Publications, , 2013 |
| Descrizione fisica | 1 online resource (439 p.) |
| Disciplina | 361.0068/8 |
| Soggetto topico | Social marketing - India |
| ISBN |
81-321-1815-4
81-321-1867-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Part I: Understanding Social Marketing; 1 - Defining Social Marketing; 2- 10 Steps in the Strategic Marketing Planning Process; 3 - 16 Tips for Success; Part II: Analyzing the Social Marketing Environment; 4 - Determining Research Needs and Options; 5 - Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis; Part III: Selecting Target Audiences, Objectives, and Goals; 6 - Segmenting, Evaluating, and Selecting Target Audiences; 7 - Setting Behavior Objectives and Goals
8 - Identifying Barriers, Benefits, the Competition, and Influential OthersPart IV: Developing Social Marketing Strategies; 9 - Crafting a Desired Positioning; 10 - Product: Creating a Product Platform; 11 - Price: Determining Monetary and Nonmonetary Incentives and Disincentives; 12 - Place: Making Access Convenient and Pleasant; 13 - Promotion: Deciding on Messages, Messengers, and Creative Strategies; 14 - Promotion: Selecting Communication Channels; Part V: Managing Social Marketing Programs; 15 - Developing a Plan for Monitoring and Evaluation 16 - Establishing Budgets and Finding Funding17 - Creating an Implementation Plan and Sustaining Behavior; Epilogue; Appendix; Name Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910791192803321 |
|
Deshpande Sameer
|
||
| New Delhi : , : SAGE Response, SAGE Publications, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social marketing in India / / Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler
| Social marketing in India / / Sameer Deshpande, Nancy R. Lee ; foreword by Philip Kotler |
| Autore | Deshpande Sameer |
| Pubbl/distr/stampa | New Delhi : , : SAGE Response, SAGE Publications, , 2013 |
| Descrizione fisica | 1 online resource (439 p.) |
| Disciplina | 361.0068/8 |
| Soggetto topico | Social marketing - India |
| ISBN |
81-321-1815-4
81-321-1867-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Part I: Understanding Social Marketing; 1 - Defining Social Marketing; 2- 10 Steps in the Strategic Marketing Planning Process; 3 - 16 Tips for Success; Part II: Analyzing the Social Marketing Environment; 4 - Determining Research Needs and Options; 5 - Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis; Part III: Selecting Target Audiences, Objectives, and Goals; 6 - Segmenting, Evaluating, and Selecting Target Audiences; 7 - Setting Behavior Objectives and Goals
8 - Identifying Barriers, Benefits, the Competition, and Influential OthersPart IV: Developing Social Marketing Strategies; 9 - Crafting a Desired Positioning; 10 - Product: Creating a Product Platform; 11 - Price: Determining Monetary and Nonmonetary Incentives and Disincentives; 12 - Place: Making Access Convenient and Pleasant; 13 - Promotion: Deciding on Messages, Messengers, and Creative Strategies; 14 - Promotion: Selecting Communication Channels; Part V: Managing Social Marketing Programs; 15 - Developing a Plan for Monitoring and Evaluation 16 - Establishing Budgets and Finding Funding17 - Creating an Implementation Plan and Sustaining Behavior; Epilogue; Appendix; Name Index; Subject Index; About the Authors |
| Record Nr. | UNINA-9910817958703321 |
|
Deshpande Sameer
|
||
| New Delhi : , : SAGE Response, SAGE Publications, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||