Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
| Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler |
| Autore | Ledford Jerri L |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina |
658.872
658.87202854678 |
| Altri autori (Persone) |
TeixeiraJoe
TylerMary E. <1970-> |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-68597-X
9786612685972 0-470-87400-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports. |
| Record Nr. | UNINA-9910459485303321 |
Ledford Jerri L
|
||
| Indianapolis, Ind., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
| Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler |
| Autore | Ledford Jerri L |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., Inc., 2010 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina |
658.872
658.87202854678 |
| Altri autori (Persone) |
TeixeiraJoe
TylerMary E. <1970-> |
| Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
| ISBN |
1-118-08159-5
1-282-68597-X 9786612685972 0-470-87400-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports. |
| Record Nr. | UNINA-9910792414303321 |
|
Ledford Jerri L
|
||
| Indianapolis, Ind., : Wiley Pub., Inc., 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
| SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford |
| Autore | Ledford Jerri L |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina |
006.7/6
006.76 |
| Collana | Bible |
| Soggetto topico |
Internet marketing
Web sites - Design Web sites - Ratings and rankings Affiliate programs (World Wide Web) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-22230-5
9786611222307 0-470-26211-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories? Geo-Targeting SEO Strategies |
| Record Nr. | UNINA-9910450939303321 |
|
Ledford Jerri L
|
||
| Hoboken, N.J., : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
| SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford |
| Autore | Ledford Jerri L |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley |
| Descrizione fisica | 1 online resource (410 p.) |
| Disciplina |
006.7/6
006.76 |
| Collana | Bible |
| Soggetto topico |
Internet marketing
Web sites - Design Web sites - Ratings and rankings Affiliate programs (World Wide Web) |
| ISBN |
1-281-22230-5
9786611222307 0-470-26211-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories? Geo-Targeting SEO Strategies |
| Record Nr. | UNINA-9910777312903321 |
|
Ledford Jerri L
|
||
| Hoboken, N.J., : Wiley | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||