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Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Autore Ledford Jerri L
Edizione [3rd ed.]
Pubbl/distr/stampa Indianapolis, Ind., : Wiley Pub., Inc., 2010
Descrizione fisica 1 online resource (435 p.)
Disciplina 658.872
658.87202854678
Altri autori (Persone) TeixeiraJoe
TylerMary E. <1970->
Soggetto topico Internet searching - Statistical services
Web usage mining - Computer programs
Internet users - Statistics - Data processing
Soggetto genere / forma Electronic books.
ISBN 1-282-68597-X
9786612685972
0-470-87400-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.
Record Nr. UNINA-9910459485303321
Ledford Jerri L  
Indianapolis, Ind., : Wiley Pub., Inc., 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Google Analytics [[electronic resource] /] / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Autore Ledford Jerri L
Edizione [3rd ed.]
Pubbl/distr/stampa Indianapolis, Ind., : Wiley Pub., Inc., 2010
Descrizione fisica 1 online resource (435 p.)
Disciplina 658.872
658.87202854678
Altri autori (Persone) TeixeiraJoe
TylerMary E. <1970->
Soggetto topico Internet searching - Statistical services
Web usage mining - Computer programs
Internet users - Statistics - Data processing
ISBN 1-118-08159-5
1-282-68597-X
9786612685972
0-470-87400-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.
Record Nr. UNINA-9910792414303321
Ledford Jerri L  
Indianapolis, Ind., : Wiley Pub., Inc., 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Google Analytics / / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Google Analytics / / Jerri Ledford, Joe Teixeira and Mary E. Tyler
Autore Ledford Jerri L
Edizione [3rd ed.]
Pubbl/distr/stampa Indianapolis, Ind., : Wiley Pub., Inc., 2010
Descrizione fisica 1 online resource (435 p.)
Disciplina 658.872
658.87202854678
Altri autori (Persone) TeixeiraJoe
TylerMary E. <1970->
Soggetto topico Internet searching - Statistical services
Web usage mining - Computer programs
Internet users - Statistics - Data processing
ISBN 1-118-08159-5
1-282-68597-X
9786612685972
0-470-87400-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.
Record Nr. UNINA-9910809188303321
Ledford Jerri L  
Indianapolis, Ind., : Wiley Pub., Inc., 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
Autore Ledford Jerri L
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley
Descrizione fisica 1 online resource (410 p.)
Disciplina 006.7/6
006.76
Collana Bible
Soggetto topico Internet marketing
Web sites - Design
Web sites - Ratings and rankings
Affiliate programs (World Wide Web)
Soggetto genere / forma Electronic books.
ISBN 1-281-22230-5
9786611222307
0-470-26211-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization
Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting
What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages
Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories?
Geo-Targeting SEO Strategies
Record Nr. UNINA-9910450939303321
Ledford Jerri L  
Hoboken, N.J., : Wiley
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
Autore Ledford Jerri L
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley
Descrizione fisica 1 online resource (410 p.)
Disciplina 006.7/6
006.76
Collana Bible
Soggetto topico Internet marketing
Web sites - Design
Web sites - Ratings and rankings
Affiliate programs (World Wide Web)
ISBN 1-281-22230-5
9786611222307
0-470-26211-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization
Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting
What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages
Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories?
Geo-Targeting SEO Strategies
Record Nr. UNINA-9910777312903321
Ledford Jerri L  
Hoboken, N.J., : Wiley
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
SEO [[electronic resource] ] : search engine optimization bible / / Jerri L. Ledford
Autore Ledford Jerri L
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, N.J., : Wiley
Descrizione fisica 1 online resource (410 p.)
Disciplina 006.7/6
006.76
Collana Bible
Soggetto topico Internet marketing
Web sites - Design
Web sites - Ratings and rankings
Affiliate programs (World Wide Web)
ISBN 1-281-22230-5
9786611222307
0-470-26211-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto SEO Search Engine Optimization Bible; About the Author; About the Technical Editor; Credits; Acknowledgments; Contents at a Glance; Contents; Introduction; Who Should Read This Book; How This Book Is Organized; Where to Go from Here; Part I: Understanding SEO; Chapter 1: Search Engine Basics; What Is a Search Engine?; Anatomy of a Search Engine; Characteristics of Search; Classifications of Search Engines; Putting Search Engines to Work for You; Manipulating Search Engines; Chapter 2: Creating an SEO Plan; Understanding Why You Need SEO; Setting SEO Goals; Creating Your SEO Plan
Understanding Organic SEO Achieving Organic SEO; Part II: SEO Strategies; Chapter 3: Building Your Site for SEO; Before You Build Your Site; Understanding Web-Site Optimization; Components of an SEO-Friendly Page; Problem Pages and Work-Arounds; Programming Languages and SEO; Other Design Concerns; After Your Site Is Built; Chapter 4: Keywords and Your Web Site; The Importance of Keywords; Understanding Heuristics; Using Anchor Text; Picking the Right Keywords; What's the Right Keyword Density?; Taking Advantage of Organic Keywords; Avoid Keyword Stuffing; More About Keyword Optimization
Chapter 5: Pay-per-Click and SEO How Pay-per-Click Works; Pay-per-Click Categories; Understanding How PPC Affects SEO; Keyword Competitive Research; Choosing Effective Keywords; Writing Ad Descriptions; Monitoring and Analyzing Results; Chapter 6: Maximizing Pay-per-Click Strategies; Understanding Keyword Placement; Alt and Other Tags and Attributes; URLS and File Names; Chapter 7: Increasing Keyword Success; Writing Keyword Advertisement Text; Create Great Landing Pages; Understanding and Using A/B Testing; Avoiding Keyword Stuffing; Chapter 8: Understanding and Using Behavioral Targeting
What Is Behavioral Targeting? Taking Advantage of Behavioral Targeting; Additional Behavioral Targeting Tips; Chapter 9: Managing Keyword and PPC Campaigns; Keyword Budgeting; Understanding Bid Management; Tracking Keywords and Conversions; Reducing Pay-per-Click Costs; Improving Click-Through Rates; The ROI of PPC; Chapter 10: Keyword Tools and Services; Google AdWords; Yahoo! Search Marketing; Microsoft adCenter; Chapter 11: Tagging Your Web Site; What's So Important About Site Tagging?; How Does Site Tagging Work?; Additional HTML Tags; Using Redirect Pages
Chapter 12: The Content Piece of the Puzzle How Does Web-Site Content Affect SEO?; Elements of Competitive Content; To Use or Not? Duplicate Content; Stay Away from Search Engine Spam; Considerations for Multi-Lingual Sites; Content Management Systems; Understand and Use Viral Content; Chapter 13: Understanding the Role of Links and Linking; How Links Affect SEO; How Links and Linking Work; The Basics of Link Building; Using Internal Links; Judging the Effectiveness of Your Links; Part III: Optimizing Search Strategies; Chapter 14: Adding Your Site to Directories; What Are Directories?
Geo-Targeting SEO Strategies
Record Nr. UNINA-9910821678503321
Ledford Jerri L  
Hoboken, N.J., : Wiley
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui