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Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910463713903321 |
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910787949103321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon
| Fashion marketing : influencing consumer choice and loyalty with fashion products / / Caroline Le Bon |
| Autore | Le Bon Caroline |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 687.0688 |
| Collana | Consumer behavior collection |
| Soggetto topico | Fashion merchandising |
| Soggetto non controllato |
customer loyalty
fashion fashion equity fashion marketing social influence symbolic influence |
| ISBN |
1-78684-339-0
1-60649-905-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgments -- Introduction -- 1. Fashion as the empire of seduction -- 2. Fashion as a world of influences -- 3. Fashion and product variety -- 4. Overseeing cost and price in fashion marketing -- 5. Fashion as a means of communication -- 6. Managing channels of distribution and enhancing fashion's impact -- 7. Leveraging fashion equity, the absolute benefit -- 8. Handling managers' challenges for successful fashion products -- Conclusion -- About the author -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910809119403321 |
|
Le Bon Caroline
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||