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E-Commerce 2016
| E-Commerce 2016 |
| Autore | Laudon Kenneth C |
| Edizione | [12th ed.] |
| Pubbl/distr/stampa | , : Pearson Education UK, , 2016 |
| Descrizione fisica | 1 online resource (912 pages) |
| Altri autori (Persone) | TraverCarol |
| ISBN | 1-292-10997-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- E-commerce: Business, Technology, Society - Global Edition -- Copyright -- Preface -- Brief Contents -- Contents -- 1: Introduction to E-commerce -- Learning Objectives -- The Uber-ization of Everything -- E-Commerce: The Revolution is just Beginning -- The First 30 Seconds -- What Is E-Commerce? -- The Difference Between E-Commerce and E-Business -- Why Study E-Commerce? -- Eight Unique Features of E-Commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization/Customization -- Social Technology: User-Generated Content and Social Networks -- Types of E-Commerce -- Business-to-Consumer (B2C) E-commerce -- Business-to-Business (B2B) E-commerce -- Consumer-to-Consumer (C2C) E-commerce -- Mobile E-commerce (M-commerce) -- Social E-commerce -- Local E-commerce -- Growth of the Internet, Web, and Mobile Platform -- Insight on Technology: Will Apps Make the Web Irrelevant? -- Origins and Growth of E-Commerce -- E-Commerce: A Brief History -- E-Commerce 1995-2000: Invention -- E-Commerce 2001-2006: Consolidation -- E-Commerce 2007-Present: Reinvention -- Insight on Business: Rocket Internet -- Assessing E-Commerce: Successes, Surprises, and Failures -- Understanding E-Commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- Academic Disciplines Concerned with E-Commerce -- Technical Approaches -- Behavioral Approaches -- Insight on Society: Facebook and the Age of Privacy -- Case Study: Puma Goes Omni -- Review -- Key Concepts -- Questions -- Projects -- References -- 2: E-commerce Infrastructure -- Learning Objectives -- Wikitude, Layar, and Blippar: Augment My Reality -- The Internet: Technology Background -- The Evolution of the Internet: 1961-The Present -- The Internet: Key Technology Concepts.
Packet Switching -- Transmission Control Protocol/Internet Protocol (TCP/IP) -- IP Addresses -- Domain Names, DNS, and URLs -- Client/Server Computing -- The New Client: The Mobile Platform -- The Internet "Cloud Computing" Model: Hardware and Software as a Service -- Other Internet Protocols and Utility Programs -- The Internet Today -- The Internet Backbone -- Internet Exchange Points -- Campus Area Networks -- Internet Service Providers -- Intranets -- Who Governs the Internet? -- The Future Internet Infrastructure -- Limitations of the Current Internet -- Insight on Society: Government Regulation and Surveillance of the Internet -- The Internet2® Project -- The First Mile and the Last Mile -- Fiber Optics and the Bandwidth Explosion in the First Mile -- The Last Mile: Mobile Internet Access -- Telephone-based versus Computer Network-based Wireless Internet Access -- Internet Access Drones -- The Future Internet -- Latency Solutions -- Guaranteed Service Levels and Lower Error Rates -- Declining Costs -- The Internet of Things -- The Web -- Hypertext -- Markup Languages -- HyperText Markup Language (HTML) -- eXtensible Markup Language (XML) -- Insight on Technology: The Rise of HTML5 -- Web Servers and Clients -- Web Browsers -- The Internet and the Web: Features and Services -- E-Mail -- Instant Messaging -- Search Engines -- Online Forums -- Streaming Media -- Cookies -- Web 2.0 Features and Services -- Online Social Networks -- Blogs -- Really Simple Syndication (RSS) -- Podcasting -- Wikis -- Music and Video Services -- Internet Telephony -- Video Conferencing, Video Chatting, and Telepresence -- Intelligent Personal Assistants -- Mobile Apps: The Next Big Thing is Here -- Platforms for Mobile Application Development -- App Marketplaces -- Insight on Business: Apps for Everything: The App Ecosystem. Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand -- Review -- Key Concepts -- Questions -- Projects -- References -- 3: Building an E-commerce Presence -- Learning Objectives -- The Financial Times : A Remodel for 21st Century Publishing Profitability -- Imagine Your E-Commerce Presence -- What's the idea? (The Visioning Process) -- Where's The Money: Business and Revenue Model -- Who and where is the Target Audience -- What is the Ballpark? Characterize the Marketplace -- Where's the Content Coming From? -- Know Yourself: Conduct a Swot Analysis -- Develop an E-Commerce Presence Map -- Develop a Timeline: Milestones -- How much will this Cost? -- Building an E-Commerce Presence: A Systematic Approach -- Planning: The Systems Development Life Cycle -- Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements -- System Design: Hardware and Software Platforms -- Building the System: In-House Versus Outsourcing -- Build your Own versus Outsourcing -- Host your Own versus Outsourcing -- Testing the System -- Implementation and Maintenance -- Factors in Optimizing Web Site Performance -- Choosing Software -- Simple Versus Multi-Tiered Web Site Architecture -- Web Server Software -- Site Management Tools -- Dynamic Page Generation Tools -- Application Servers -- E-Commerce Merchant Server Software Functionality -- Online Catalog -- Shopping Cart -- Credit Card Processing -- Merchant Server Software Packages (E-Commerce Software Platforms) -- Choosing an E-commerce Software Platform -- Choosing Hardware -- Right-Sizing your Hardware Platform: The Demand Side -- Right-Sizing your Hardware Platform: The Supply Side -- Other E-Commerce Site Tools -- Web Site Design: Basic Business Considerations -- Tools for Search Engine Optimization -- Tools for Interactivity and Active Content. Common Gateway Interface (CGI) -- Active Server Pages (ASP) and ASP.NET -- Java, Java Server Pages (JSP), and JavaScript -- ActiveX and VBScript -- ColdFusion -- PHP, Ruby on Rails (RoR), and Django -- Other Design Elements -- Personalization Tools -- The Information Policy Set -- Developing a Mobile Web Site and Building Mobile Applications -- Insight on Society: Designing for Accessibility -- Planning and Building a Mobile Presence -- Mobile Presence: Design Considerations -- Cross-Platform Mobile App Development Tools -- Mobile Presence: Performance and Cost Considerations -- Insight on Technology: Building a Mobile Presence -- Case Study: Orbitz Worldwide Charts Its Mobile Trajectory -- Review -- Key Concepts -- Questions -- Projects -- References -- 4: E-commerce Security and Payment Systems -- Learning Objectives -- Europol: Takes on Cybercrime with EC3 -- The E-Commerce Security Environment -- The Scope Of The Problem -- The Underground Economy Marketplace: The Value of Stolen Information -- What Is Good E-Commerce Security? -- Dimensions Of E-Commerce Security -- The Tension Between Security And Other Values -- Ease of Use -- Public Safety and the Criminal Uses of the Internet -- Security Threats In The E-Commerce Environment -- Malicious Code -- Potentially Unwanted Programs (Pups) -- Phishing -- Hacking, Cybervandalism, and Hacktivism -- Insight on Society: The Ashley Madison Data Breach -- Data Breaches -- Credit Card Fraud/Theft -- Identity Fraud -- Spoofing, Pharming, and Spam (Junk) Web Sites -- Sniffing and Man-in-the-Middle Attacks -- Denial of Service (Dos) and Distributed Denial of Service (Ddos) Attacks -- Insider Attacks -- Poorly Designed Software -- Social Network Security Issues -- Mobile Platform Security Issues -- Cloud Security Issues -- Insight on Technology: Think Your Smartphone Is Secure?. Internet of Things Security Issues -- Technology Solutions -- Protecting Internet Communications -- Encryption -- Symmetric Key Cryptography -- Public Key Cryptography -- Public Key Cryptography Using Digital Signatures and Hash Digests -- Digital Envelopes -- Digital Certificates and Public Key Infrastructure (PKI) -- Limitations of PKI -- Securing Channels Of Communication -- Secure Sockets Layer (SSL) and Transport Layer Security (TLS) -- Virtual Private Networks (VPNs) -- Wireless (Wi-Fi) Networks -- Protecting Networks -- Firewalls -- Proxy Servers -- Intrusion Detection and Prevention Systems -- Protecting Servers and Clients -- Operating System Security Enhancements -- Anti-Virus Software -- Management Policies, Business Procedures, And Public Laws -- A Security Plan: Management Policies -- The Role Of Laws And Public Policy -- Private and Private-Public Cooperation Efforts -- Government Policies and Controls on Encryption Software -- E-Commerce Payment Systems -- Online Credit Card Transactions -- Credit Card E-commerce Enablers -- PCI-DSS Compliance -- Limitations of Online Credit Card Payment Systems -- Alternative Online Payment Systems -- Mobile Payment Systems: Your Smartphone Wallet -- Social/Mobile Peer-To-Peer Payment Systems -- Digital Cash And Virtual Currencies -- Electronic Billing Presentment And Payment -- Insight on Business: Bitcoin -- Market Size And Growth -- EBPP Business Models -- Case Study: The Mobile Payment Marketplace: Goat Rodeo -- Review -- Key Concepts -- Questions -- Projects -- References -- 5: E-commerce Business Strategies -- Learning Objectives -- Ace & -- Tate: Disrupting the European Eyewear Industry -- E-Commerce Business Models -- Introduction -- Eight Key Elements Of A Business Model -- Value Proposition -- Revenue Model -- Insight on Society: Foursquare: Check Your Privacy at the Door. Market Opportunity. |
| Altri titoli varianti |
E-Commerce 2016
E-commerce |
| Record Nr. | UNINA-9910154960003321 |
Laudon Kenneth C
|
||
| , : Pearson Education UK, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Essentials of management information systems
| Essentials of management information systems |
| Autore | Laudon Kenneth C |
| Edizione | [10th edition, global edition.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Pearson, 2012 |
| Descrizione fisica | 1 online resource (504 pages) |
| Soggetto topico |
Management
Business & Economics Management Theory |
| ISBN | 0-273-76546-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- I: Information Systems in the Digital Age -- 1 Business Information Systems in Your Career -- Chapter-Opening Case: Shortening Lines at Disney World: Technology to the Rescue -- 1.1 The Role of Information Systems in Business Today -- How Information Systems Are Transforming Business -- What's New In Management Information Systems? -- Interactive Session: Organizations Running the Business from the Palm of Your Hand -- Globalization Challenges and Opportunities: A Flattened World -- Business Drivers of Information Systems -- 1.2 Perspectives on Information Systems and Information Technology -- What Is an Information System? -- It Isn't Simply Technology: The Role of People and Organizations -- Dimensions of Information Systems -- 1.3 Understanding Information Systems: A Business Problem-Solving Approach -- Interactive Session: Technology UPS Competes Globally with Information Technology -- The Problem-Solving Approach -- A Model of the Problem-Solving Process -- The Role of Critical Thinking in Problem Solving -- The Connection Between Business Objectives, Problems, and Solutions -- 1.4 Information Systems and Your Career -- How Information Systems Will Affect Business Careers -- Information Systems and Your Career: Wrap-Up -- How This Book Prepares You For the Future -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects -- Management Decision Problems -- Improving Decision Making: Using Databases to Analyze Sales Trends -- Improving Decision Making: Using the Internet to Locate Jobs Requiring Information Systems Knowledge -- Video Cases -- Collaboration and Teamwork: Creating a Web Site for Team Collaboration -- Business Problem-Solving Case The National Bank of Kuwait -- 2 Global E-Business and Collaboration.
Chapter-Opening Case: America's Cup 2010: USA Wins with Information Technology -- 2.1 Components of a Business -- Organizing a Business: Basic Business Functions -- Business Processes -- Managing a Business and Firm Hierarchies -- The Business Environment -- The Role of Information Systems in a Business -- 2.2 Types of Business Information Systems -- Systems for Management Decision Making and Business Intelligence -- Interactive Session: Technology Can Airlines Solve Their Baggage Handling? -- Systems for Linking the Enterprise -- Interactive Session: Organizations Rockettheme.com, Thriving on the Web -- Intranets and Extranets -- E-Business, E-commerce, and E-Government -- 2.3 Systems for Collaboration and Teamwork -- What is Collaboration? -- Business Benefits of Collaboration and Teamwork -- Building a Collaborative Culture -- Tools and Technologies for Collaboration and Teamwork -- 2.4 The Information Systems Function in Business -- The Information Systems Department -- Information Systems Services -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects -- Management Decision Problems -- Improving Decision Making: Using a Spreadsheet to Select Suppliers -- Achieving Operational Excellence: Using Internet Software to Plan Efficient Transportation Routes -- Video Cases -- Collaboration and Teamwork: Describing Management Decisions and Systems -- Business Problem-Solving Case Modernization of NTUC Income -- 3 Achieving Competitive Advantage with Information Systems -- Chapter-Opening Case: Verizon or AT&T: Which Digital Strategy Will Prevail? -- 3.1 Using Information Systems to Achieve Competitive Advantage -- Porter's Competitive Forces Model -- Information System Strategies for Dealing with Competitive Forces. Interactive Session: Technology Technology Helps Starbucks Find New Ways to Compete -- The Internet's Impact on Competitive Advantage -- The Business Value Chain Model -- Synergies, Core Competencies, and Network-Based Strategies -- Disruptive Technologies: Riding the Wave -- 3.2 Competing on a Global Scale -- The Internet and Globalization -- Global Business and System Strategies -- Global System Configuration -- 3.3 Competing on Quality and Design -- What Is Quality? -- How Information Systems Improve Quality -- 3.4 Competing on Business Processes -- What Is Business Process Management? -- Interactive Session: Organizations Burton Snowboards Speeds Ahead with Nimble Business Processes -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects -- Management Decision Problems -- Improving Decision Making: Using a Database to Clarify Business Strategy -- Improving Decision Making: Using Web Tools to Configure and Price an Automobile -- Video Cases -- Collaboration and Teamwork: Identifying Opportunities for Strategic Information Systems -- Business Problem-Solving Case Soundbuzz's Music Strategy for Asia-Pacific -- II: Information Technology Infrastructure -- 4 IT Infrastructure: Hardware and Software -- Chapter-Opening Case: BART Speeds Up with a New IT Infrastructure -- 4.1 IT Infrastructure: Computer Hardware -- Infrastructure Components -- Types of Computers -- Storage, Input, and Output Technology -- Contemporary Hardware Trends -- Interactive Session: Technology Nordea Goes Green with IT -- 4.2 IT Infrastructure: Computer Software -- Operating System Software -- Application Software and Desktop Productivity Tools -- Software for the Web: Java and HTML -- HTML5 -- Web Services -- Software Trends -- 4.3 Managing Hardware and Software Technology -- Capacity Planning and Scalability. Total Cost of Ownership (TCO) of Technology Assets -- Using Technology Service Providers -- Managing Mobile Platforms -- Managing Software Localization for Global Business -- Interactive Session: People Should You Use Your iPhone for Work? -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects -- Management Decision Problems -- Improving Decision Making: Using a Spreadsheet To Evaluate Hardware and Software Options -- Improving Decision Making: Using Web Research to Budget for a Sales Conference -- Video Cases -- Collaboration and Teamwork: Evaluating Server and Mobile Operating Systems -- Business Problem-Solving Case Should Businesses Move to the Cloud? -- 5 Foundations of Business Intelligence: Databases and Information Management -- Chapter-Opening Case: Banco de Credito del Peru Banks on Better Data Management -- 5.1 The Database Approach to Data Management -- Entities and Attributes -- Organizing Data in a Organizing Data in a Relational Database -- Establishing Relationships -- 5.2 Database Management Systems -- Operations of a Relational DBMS -- Capabilities of Database Management Systems -- Object-Oriented Databases -- Databases in the Cloud -- 5.3 Using Databases to Improve Business Performance and Decision Making -- Data Warehouses -- What is a Data Warehouse? -- Tools for Business Intelligence: Multidimensional Data Analysis and Data Mining -- Data Mining -- Interactive Session: People Asking the Customer by Asking the Database -- Databases and the Web -- 5.4 Managing Data Resources -- Establishing an Information Policy -- Interactive Session: Organizations Controversy Whirls Around the Consumer Product Safety Database -- Ensuring Data Quality -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects. Management Decision Problems -- Achieving Operational Excellence: Building a Relational Database for Inventory Management -- Improving Decision Making: Searching Online Databases for Overseas Business Resources -- Video Cases -- Collaboration and Teamwork: Identifying Entities and Attributes in an Online Database -- Business Problem-Solving Case Lego: Combining Business Intelligence with a Flexible Information System -- 6 Telecommunications, the Internet, and Wireless Technology -- Chapter-Opening Case: Hyundai Heavy Industries Creates a Wireless Shipyard -- 6.1 Telecommunications and Networking in Today's Business World -- Networking and Communication Trends -- What Is a Computer Network? -- Key Digital Networking Technologies -- 6.2 Communications Networks -- Signals: Digital vs. Analog -- Types of Networks -- Physical Transmission Media -- 6.3 The Global Internet -- What Is the Internet? -- Internet Addressing and Architecture -- Interactive Session: Organizations The Battle Over Net Neutrality -- Internet Services and Communication Tools -- Interactive Session: People Monitoring Employees on Networks: Unethical or Good Business? -- The Web -- 6.4 The Wireless Revolution -- Cellular Systems -- Wireless Computer Networks and Internet Access -- RFID and Wireless Sensor Networks -- Learning Tracks -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-on MIS Projects -- Management Decision Problems -- Improving Decision Making: Using Spreadsheet Software to Evaluate Wireless Services -- Achieving Operational Excellence: Using Web Search Engines for Business Research -- Video Cases -- Collaboration and Teamwork: Evaluating Smartphones -- Business Problem-Solving Case Apple, Google, and Microsoft Battle for Your Internet Experience -- 7 Securing Information Systems -- Chapter-Opening Case: You're On Facebook? Watch Out!. 7.1 System Vulnerability and Abuse. |
| Record Nr. | UNINA-9910150207703321 |
|
Laudon Kenneth C
|
||
| [Place of publication not identified], : Pearson, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||