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E-commerce 2015 : business, technology, society / / Kenneth Laudon, Carol Traver
E-commerce 2015 : business, technology, society / / Kenneth Laudon, Carol Traver
Autore Laudon Kenneth
Edizione [Eleventh edition, Global edition.]
Pubbl/distr/stampa Boston, [Massachusetts] : , : Pearson, , 2015
Descrizione fisica 1 online resource (910 pages) : illustrations
Disciplina 658.84
Collana Always Learning
Soggetto topico Electronic commerce
Internet marketing
ISBN 1-292-07631-3
1-292-07632-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title -- Copyright -- Preface -- Brief Contents -- Contents -- 1 INTRODUCTION TO E-COMMERCE -- Learning Objectives -- Puma Goes Omni -- 1.1 E-commerce: The Revolution Is Just Beginning -- The First 30 Seconds -- What Is E-commerce? -- The Difference Between E-commerce and E-business -- Why Study E-commerce? -- Eight Unique Features of E-commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization/Customization -- Social Technology: User Content Generation and Social Networking -- Web 2.0: Play My Version -- Types of E-commerce -- Business-to-Consumer (B2C) E-commerce -- Business-to-Business (B2B) E-commerce -- Consumer-to-Consumer (C2C) E-commerce -- Mobile E-commerce (M-commerce) -- Social E-commerce -- Local E-commerce -- Growth of the Internet, Web, and Mobile Platform -- Insight on Technology: Will Apps Make the Web Irrelevant? -- Origins and Growth of E-commerce -- 1.2 E-commerce: A Brief History -- E-commerce 1995-2000: Invention -- E-commerce 2001-2006: Consolidation -- E-commerce 2007-Present: Reinvention -- Assessing E-commerce: Successes, Surprises, and Failures -- Insight on Business: Rocket Internet -- Predictions for the Future: More Surprises -- 1.3 Understanding E-commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- Insight on Society: Facebook and the Age of Privacy -- Academic Disciplines Concerned with E-commerce -- Technical Approaches -- Behavioral Approaches -- 1.4 Case Study: The Pirate Bay: Searching for a Safe Haven -- 1.5 Review -- Key Concepts -- Questions -- Projects -- References -- 2 E-COMMERCE INFRASTRUCTURE -- Learning Objectives -- Wikitude, Layar, and Blippar: Augment My Reality -- 2.1 The Internet: Technology Background.
The Evolution of the Internet: 1961-The Present -- The Internet: Key Technology Concepts -- Packet Switching -- Transmission Control Protocol/Internet Protocol (TCP/IP) -- IP Addresses -- Domain Names, DNS, and URLs -- Client/Server Computing -- The New Client: The Mobile Platform -- The Internet "Cloud Computing" Model: Hardware and Software as a Service -- Other Internet Protocols and Utility Programs -- 2.2 The Internet Today -- The Internet Backbone -- Internet Exchange Points -- Campus Area Networks -- Internet Service Providers -- Intranets -- Who Governs the Internet? -- 2.3 The Future Internet Infrastructure -- Limitations of the Current Internet -- Insight on Society: Government Regulation and Surveillance of the Internet -- The Internet2® Project -- The First Mile and the Last Mile -- Fiber Optics and the Bandwidth Explosion in the First Mile -- The Last Mile: Mobile Internet Access -- Internet Access Drones -- The Future Internet -- Latency Solutions -- Guaranteed Service Levels and Lower Error Rates -- Declining Costs -- The Internet of Things -- 2.4 The Web -- Hypertext -- Markup Languages -- HyperText Markup Language (HTML) -- eXtensible Markup Language (XML) -- Insight on Technology: Is HTML5 Ready for Prime Time? -- Web Servers and Clients -- Web Browsers -- 2.5 The Internet and the Web: Features and Services -- E-mail -- Instant Messaging -- Search Engines -- Online Forums -- Streaming Media -- Cookies -- Web 2.0 Features and Services -- Online Social Networks -- Blogs -- Really Simple Syndication (RSS) -- Podcasting -- Wikis -- Music and Video Services -- Internet Telephony -- Video Conferencing, Video Chatting, and Telepresence -- Online Software and Web Services: Web Apps, Widgets, and Gadgets -- Intelligent Personal Assistants -- 2.6 Mobile Apps: The Next Big Thing Is Here -- Platforms for Mobile Application Development.
App Marketplaces -- Insight on Business: Apps for Everything: The App Ecosystem -- 2.7 Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand -- 2.8 Review -- Key Concepts -- Questions -- Projects -- References -- 3 BUILDING AN E-COMMERCE PRESENCE -- Learning Objectives -- The Financial Times: A Remodel for 21st Century Publishing Profitability -- 3.1 Imagine Your E-commerce Presence -- What's the Idea? (The Visioning Process) -- Where's the Money: Business and Revenue Model -- Who and Where Is the Target Audience -- What Is the Ballpark? Characterize the Marketplace -- Where's the Content Coming From? -- Know Yourself: Conduct a SWOT Analysis -- Develop an E-commerce Presence Map -- Develop a Timeline: Milestones -- How Much Will This Cost? -- 3.2 Building an E-commerce Presence: A Systematic Approach -- Planning: The Systems Development Life Cycle -- Systems Analysis/Planning: Identify Business Objectives, System Functionality, and Information Requirements -- System Design: Hardware and Software Platforms -- Building the System: In-house Versus Outsourcing -- Build Your Own versus Outsourcing -- Host Your Own versus Outsourcing -- Insight on Business: Weebly Makes Creating Web Sites Easy -- Testing the System -- Implementation and Maintenance -- Factors in Optimizing Web Site Performance -- 3.3 Choosing Software -- Simple Versus Multi-Tiered Web Site Architecture -- Web Server Software -- Site Management Tools -- Dynamic Page Generation Tools -- Application Servers -- E-commerce Merchant Server Software Functionality -- Online Catalog -- Shopping Cart -- Credit Card Processing -- Merchant Server Software Packages (E-commerce Software Platforms) -- Choosing an E-commerce Software Platform -- 3.4 Choosing Hardware -- Right-sizing Your Hardware Platform: The Demand Side -- Right-sizing Your Hardware Platform: The Supply Side.
3.5 Other E-commerce Site Tools -- Web Site Design: Basic Business Considerations -- Tools for Web Site Optimization -- Tools for Interactivity and Active Content -- Common Gateway Interface (CGI) -- Active Server Pages (ASP and ASP.NET) -- Java, Java Server Pages (JSP), and JavaScript -- ActiveX and VBScript -- ColdFusion -- PHP, Ruby on Rails (RoR), and Django -- Web 2.0 Design Elements -- Personalization Tools -- The Information Policy Set -- Insight On Society: Designing for Accessibility -- 3.6 Developing a Mobile Web Site and Building Mobile Applications -- Planning and Building a Mobile Presence -- Mobile Presence: Design Considerations -- Cross-platform Mobile App Development Tools -- Mobile Presence: Performance and Cost Considerations -- Insight on Technology: Building a Mobile Presence -- 3.7 Case Study: Orbitz Worldwide Charts Its Mobile Trajectory -- 3.8 Review -- Key Concepts -- Questions -- Projects -- References -- 4 E-COMMERCE SECURITY AND PAYMENT SYSTEMS -- Learning Objectives -- Europol Takes on Cybercrime with EC3 -- 4.1 The E-commerce Security Environment -- The Scope of the Problem -- The Underground Economy Marketplace: The Value of Stolen Information -- What Is Good E-commerce Security? -- Dimensions of E-commerce Security -- The Tension Between Security and Other Values -- Ease of Use -- Public Safety and the Criminal Uses of the Internet -- 4.2 Security Threats in the E-commerce Environment -- Malicious Code -- Potentially Unwanted Programs (PUPs) -- Phishing -- Hacking, Cybervandalism, and Hacktivism -- Data Breaches -- Insight on Business: Hackers Infiltrate Target -- Credit Card Fraud/Theft -- Identity Fraud -- Spoofing, Pharming, and Spam (Junk) Web Sites -- Denial of Service (DOS) and Distributed Denial of Service (DDOS) Attacks -- Sniffing -- Insider Attacks -- Poorly Designed Software -- Social Network Security Issues.
Mobile Platform Security Issues -- Insight on Technology: Think Your Smartphone Is Secure? -- Cloud Security Issues -- 4.3 Technology Solutions -- Protecting Internet Communications -- Encryption -- Symmetric Key Cryptography -- Public Key Cryptography -- Public Key Cryptography Using Digital Signatures and Hash Digests -- Digital Envelopes -- Digital Certificates and Public Key Infrastructure (PKI) -- Limitations to Encryption Solutions -- Securing Channels of Communication -- Secure Sockets Layer (SSL) and Transport Layer Security (TLS) -- Virtual Private Networks (VPNs) -- Wireless (Wi-Fi) Networks -- Protecting Networks -- Firewalls -- Proxy Servers -- Intrusion Detection and Prevention Systems -- Protecting Servers and Clients -- Operating System Security Enhancements -- Anti-Virus Software -- 4.4 Management Policies, Business Procedures, and Public Laws -- A Security Plan: Management Policies -- The Role of Laws and Public Policy -- Private and Private-Public Cooperation Efforts -- Government Policies and Controls on Encryption Software -- 4.5 E-commerce Payment Systems -- Online Credit Card Transactions -- Credit Card E-commerce Enablers -- Limitations of Online Credit Card Payment Systems -- Alternative Online Payment Systems -- Mobile Payment Systems: Your Smartphone Wallet -- Digital Cash and Virtual Currencies -- 4.6 Electronic Billing Presentment and Payment -- Insight on Society: Bitcoin -- Market Size and Growth -- EBPP Business Models -- 4.7 Case Study: The Mobile Payment Marketplace: Goat Rodeo -- 4.8 Review -- Key Concepts -- Questions -- Projects -- References -- 5 E-COMMERCE BUSINESS STRATEGIES -- Learning Objectives -- Beatguide: Turning a Passion into a Business -- 5.1 E-commerce Business Models -- Introduction -- Eight Key Elements of a Business Model -- Value Proposition -- Revenue Model.
Insight on Society: Foursquare: Check Your Privacy at the Door.
Record Nr. UNINA-9910154771803321
Laudon Kenneth  
Boston, [Massachusetts] : , : Pearson, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Management Information Systems, Global Edition
Management Information Systems, Global Edition
Autore Laudon Kenneth
Edizione [13th ed.]
Pubbl/distr/stampa [Place of publication not identified], : Pearson Education Limited, 2013
Descrizione fisica 1 online resource (645 pages)
Soggetto topico Management
Business & Economics
Management Theory
ISBN 0-273-79032-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Complete Contents -- Part One Organizations, Management, and the Networked Enterprise -- Chapter 1 Information Systems in Global Business Today -- Opening Case: Efficiency in Wood Harvesting with Information Systems -- 1.1 The Role of Information Systems in Business Today -- How Information Systems are Transforming Business -- What's Newin Management Information Systems? -- Globalization Challenges and Opportunities: A Flattened World -- Interactive Session: Management Running the Business from the Palm of Your Hand -- The Emerging Digital Firm -- Strategic Business Objectives of Information Systems -- 1.2 Perspectives on Information Systems -- What Is an Information System? -- Dimensions of Information Systems -- It Isn't Just Technology: A Business Perspective on Information Systems -- Interactive Session: Technology UPS Competes Globally with Information Technology -- Complementary Assets: Organizational Capital and the Right Business Model -- 1.3 Contemporary Approaches to Information Systems -- Technical Approach -- Behavioral Approach -- Approach of This Text:Sociotechnical Systems -- Learning Track Modules: How Much Does IT Matter?, Information Systems and Your Career, The Mobile Digital Platform -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-On MIS Projects -- Video Cases -- Collaboration and Teamwork Project -- Case Study: Mashaweer -- Chapter 2 Global E-business and Collaboration -- Opening Case: Telus Embraces Social Learning -- 2.1 Business Processes and Information Systems -- Business Processes -- How Information Technology Improves Business Processes -- 2.2 Types of Information Systems -- Systems for Different Management Groups -- Interactive Session: Technology Schiphol International Hub -- Systems for Linking the Enterprise.
Interactive Session: Management Piloting Procter & Gamble from Decision Cockpits -- E-Business, E-Commerce, and E-Government -- 2.3 Systems for Collaboration and Social Business -- What is Collaboration? -- What Is Social Business? -- Business Benefits of Collaboration and Social Business -- Building a Collaborative Culture and Business Processes -- Tools and Technologies for Collaboration and Social Business -- 2.4 The Information Systems Function in Business -- The Information Systems Department -- Organizing the Information Systems Function -- Learning Track Modules -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-On MIS Projects -- Video Cases -- Collaboration and Teamwork Project -- Case Study: Modernization of NTUC Income -- Chapter 3 Information Systems, Organizations, and Strategy -- Opening Case: Will Sears's Technology Strategy Work This Time? -- 3.1 Organizations and Information Systems -- What Is an Organization? -- Features of Organizations -- 3.2 How Information Systems Impact Organizations and Business Firms -- Economic Impacts -- Organizational and Behavioral Impacts -- The Internet and Organizations -- Implications for the Design and Understanding of Information Systems -- 3.3 Using Information Systems to Achieve Competitive Advantage -- Porter's Competitive Forces Model -- Information System Strategiesfor Dealing with Competitive Forces -- The Internet's Impact on Competitive Advantage -- Interactive Session: Organizations Technology Helps Starbucks Find New Ways to Compete -- The Business Value Chain Model -- Interactive Session: Technology Automakers Become Software Companies -- Synergies, Core Competencies, and Network-Based Strategies -- 3.4 Using Systems for Competitive Advantage: Management Issues -- Sustaining Competitive Advantage -- Aligning IT with Business Objectives.
Managing Strategic Transitions -- Learning Track Module: The Changing Business Environment for Information Technology -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-On MIS Projects -- Video Cases -- Collaboration and Teamwork Project -- Case Study: Can This Bookstore Be Saved? -- Chapter 4 Ethical and Social Issues in Information Systems -- Opening Case: Ethical Issues Facing the Use of Technologies for the Aged Community -- 4.1 Understanding Ethical and Social Issues Related to Systems -- A Model for Thinking About Ethical, Social, and Political Issues -- Five Moral Dimensions of the Information Age -- Key Technology TrendsThat Raise Ethical Issues -- 4.2 Ethics in an Information Society -- Basic Concepts: Responsibility, Accountability, and Liability -- Ethical Analysis -- Candidate Ethical Principles -- Professional Codes of Conduct -- Some Real-World Ethical Dilemmas -- 4.3 The Moral Dimensions of Information Systems -- Information Rights: Privacy and Freedom in the Internet Age -- Property Rights: Intellectual Property -- Interactive Session: Technology Life on the Grid: iPhone Becomes iTrack -- Accountability, Liability, and Control -- System Quality: Data Quality and System Errors -- Quality of Life: Equity, Access, and Boundaries -- Interactive Session: Organizations Monitoring in the Workplace -- Learning Track Module: Developing a Corporate Code of Ethics for Information Systems -- Review Summary -- Key Terms -- Review Questions -- Discussion Questions -- Hands-On MIS Projects -- Video Cases -- Collaboration and Team work Project -- Case Study: Facebook: It's About the Money -- Part Two Information Technology Infrastructure -- Chapter 5 IT Infrastructure and Emerging Technologies -- Opening Case: Reforming the Regulatory System for Construction Permits -- 5.1 IT Infrastructure.
Defining IT Infrastructure -- Evolution of IT Infrastructure -- Technology Drivers of Infrastructure Evolution -- 5.2 Infrastructure Components -- Computer Hardware Platforms -- Operating System Platforms -- Enterprise Software Applications -- Data Management and Storage -- Networking/Telecommunications Platforms -- Internet Platforms -- Consulting and System Integration Services -- 5.3 Contemporary Hardware Platform Trends -- The Mobile Digital Platform -- Consumerization of IT and BYOD -- Grid Computing -- Virtualization -- Interactive Session: Management Should You Use Your iPhone for Work? -- Cloud Computing -- Green Computing -- High-Performance andPower-Saving Processors -- Interactive Session: Organizations Nordea Goes Green with IT -- Autonomic Computing -- 5.4 Contemporary Software Platform Trends -- Linux and Open Source Software -- Software for the Web: Java, HTML,and HTML5 -- Web Services and Service-Oriented Architecture -- Software Outsourcing and Cloud Services -- 5.5 Management Issues -- Dealing with Platform and Infrastructure Change -- Management andGovernance -- Making Wise Infrastructure Investments -- Learning Track Modules: -- Review Summary -- Key Terms -- Review Questions -- DiscussionQuestions -- Hands-On MIS Projects -- Video Cases -- Collaborationand Teamwork Project -- Case Study: Should Businesses Move to the Cloud? -- Chapter 6 Foundations of Business Intelligence: Databases andInformation Management -- Opening Case: BAE Systems -- 6.1 Organizing Data in a Traditional File Environment -- File Organization Terms and Concepts -- Problems with the TraditionalFile Environment -- 6.2 The Database Approach to Data Management -- Database Management Systems -- Capabilities of Database ManagementSystems -- Designing Databases -- 6.3 Using Databases to Improve Business Performance and DecisionMaking -- The Challenge of Big Data.
Business Intelligence Infrastructure -- Analytical Tools: Relationships, Patterns, Trends -- Interactive Session: Technology Big Data, Big Rewards -- Databases and the Web -- Interactive Session: Organizations Controversy Whirls Around the ConsumerProduct Safety Database -- 6.4 Managing Data Resources -- Establishing an Information Policy -- Ensuring Data Quality -- Learning Track Modules: -- Review Summary -- Key Terms -- Review Questions -- DiscussionQuestions -- Hands-On MIS Projects -- Video Cases -- Collaborationand Teamwork Project -- Case Study: Lego: Embracing Change by Combining BI with a FlexibleInformation System -- Chapter 7 Telecommunications, the Internet, and WirelessTechnology -- Opening Case: RFID and Wireless Technology Speed Up Production atContinental Tires -- 7.1 Telecommunications and Networking in Today's Business World -- Networking and Communication Trends -- What Is a ComputerNetwork? -- Key Digital Networking Technologies -- 7.2 Communications Networks -- Signals: Digital vs. Analog -- Types of Networks -- TransmissionMedia and Transmission Speed -- 7.3 The Global Internet -- What Is the Internet? -- Internet Addressing and Architecture -- Interactive Session: Organizations The Battle over Net Neutrality -- Internet Services and Communication Tools -- Interactive Session: Management Monitoring Employees on Networks:Unethical or Good Business? -- The Web -- 7.4 The Wireless Revolution -- Cellular Systems -- Wireless Computer Networks and InternetAccess -- RFID and Wireless Sensor Networks -- Learning Track Modules: -- Review Summary -- Key Terms -- Review Questions -- DiscussionQuestions -- Hands-On MIS Projects -- Video Cases -- Collaborationand Teamwork Project -- Case Study: Apple, Google, and Microsoft Battle for Your InternetExperience -- Chapter 8 Securing Information Systems.
Opening Case: You're on LinkedIn? Watch Out!.
Altri titoli varianti Management information systems
Record Nr. UNINA-9910150212203321
Laudon Kenneth  
[Place of publication not identified], : Pearson Education Limited, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui