Info
Strategic management in construction [[electronic resource] /] / David Langford & Steven Male
| Strategic management in construction [[electronic resource] /] / David Langford & Steven Male |
| Autore | Langford D. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Malden, MA, : Blackwell Science, c2001 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 624/.068 |
| Altri autori (Persone) | MaleSteven |
| Soggetto topico |
Construction industry - Management
Strategic planning |
| ISBN |
1-281-31829-9
9786611318291 0-470-69029-1 0-470-68004-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; 1 Introduction; Part A - Construction and its business environment; 2 Construction - an overview of the market; Industrial building; Commercial building; The housing market; Repairs and maintenance; Making sense of the trends; 3 The strategic role of the actors in the construction process; Thc cvolution of the construction industry in thc post World War IT era; 4 Clients, constructors and competencies; Introduction; The concepts of product and project life cycles in construction; The strategic concepts of industry and market in construction
Market structure, price determination and competition in constructionConclusion; Part B - Concepts of strategic management; 5 The firm and the strategic management process; Introduction; The strategic management process; Thc stratcgic managcmcnt process md organisational change; Thc managernent of change in construction; Strategic behaviour; Conclusion; 6 Strategic behaviour of construction firms; Introduction; Core business and core competencies in construction; Levels of strategy; Managing the diversified construction firm; Strategies at the operating core in contracting firms Project portfolios and potential capacitySub-contracting as a production strategy within project portfolios; The management resource in construction firms as a source of competitive advantage - resolving a strategic paradox; Conclusions; 7 Strategies for international construction; Background; International business strategy; Size and structure; Reasons for internationalism; Characteristics and obstacles to internationalisation; Competitive advantage and strategy in international construction; Competitive advantage in international construction; Factor conditions; Domestic demand conditions Related and supplier/sub-contractor indiistriesFirm strategy, structure and competitiveness; Country analysis; General overview; Strategic positioning competitive intelligence; Part C - Techniques for the strategic planner; 8 Portfolio management, Delphi techniques and scenarios; Business portfolio management; The Boston Consulting Group growth-share matrix; Portfolio management and the construction industry; Delphi techniques; Scenarios; Cross impact analysis; 9 Marketing and promotional strategies in construction; Introduction; The marketing concept Marketing orientation and relationship marketing philosophyService quality and customer satisfaction; Internal marketing; Internal customer satisfaction; Customer care; Marketing strategies - market choice and segmentation; The marketing mix in service industries; Promotional strategies; Promotional media (personal/non personal); Co-focusing on customer service - the problems to be overcome; Part D - Summary; 10 A synthesis of strategic management in construction; Introduction; Strategic management in the construction industry; Industries and markets in construction Entry and exit barriers exist in an industry |
| Record Nr. | UNINA-9910145281903321 |
Langford D. A
|
||
| Malden, MA, : Blackwell Science, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic management in construction [[electronic resource] /] / David Langford & Steven Male
| Strategic management in construction [[electronic resource] /] / David Langford & Steven Male |
| Autore | Langford D. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Malden, MA, : Blackwell Science, c2001 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 624/.068 |
| Altri autori (Persone) | MaleSteven |
| Soggetto topico |
Construction industry - Management
Strategic planning |
| ISBN |
1-281-31829-9
9786611318291 0-470-69029-1 0-470-68004-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; 1 Introduction; Part A - Construction and its business environment; 2 Construction - an overview of the market; Industrial building; Commercial building; The housing market; Repairs and maintenance; Making sense of the trends; 3 The strategic role of the actors in the construction process; Thc cvolution of the construction industry in thc post World War IT era; 4 Clients, constructors and competencies; Introduction; The concepts of product and project life cycles in construction; The strategic concepts of industry and market in construction
Market structure, price determination and competition in constructionConclusion; Part B - Concepts of strategic management; 5 The firm and the strategic management process; Introduction; The strategic management process; Thc stratcgic managcmcnt process md organisational change; Thc managernent of change in construction; Strategic behaviour; Conclusion; 6 Strategic behaviour of construction firms; Introduction; Core business and core competencies in construction; Levels of strategy; Managing the diversified construction firm; Strategies at the operating core in contracting firms Project portfolios and potential capacitySub-contracting as a production strategy within project portfolios; The management resource in construction firms as a source of competitive advantage - resolving a strategic paradox; Conclusions; 7 Strategies for international construction; Background; International business strategy; Size and structure; Reasons for internationalism; Characteristics and obstacles to internationalisation; Competitive advantage and strategy in international construction; Competitive advantage in international construction; Factor conditions; Domestic demand conditions Related and supplier/sub-contractor indiistriesFirm strategy, structure and competitiveness; Country analysis; General overview; Strategic positioning competitive intelligence; Part C - Techniques for the strategic planner; 8 Portfolio management, Delphi techniques and scenarios; Business portfolio management; The Boston Consulting Group growth-share matrix; Portfolio management and the construction industry; Delphi techniques; Scenarios; Cross impact analysis; 9 Marketing and promotional strategies in construction; Introduction; The marketing concept Marketing orientation and relationship marketing philosophyService quality and customer satisfaction; Internal marketing; Internal customer satisfaction; Customer care; Marketing strategies - market choice and segmentation; The marketing mix in service industries; Promotional strategies; Promotional media (personal/non personal); Co-focusing on customer service - the problems to be overcome; Part D - Summary; 10 A synthesis of strategic management in construction; Introduction; Strategic management in the construction industry; Industries and markets in construction Entry and exit barriers exist in an industry |
| Record Nr. | UNISA-996213965303316 |
|
Langford D. A
|
||
| Malden, MA, : Blackwell Science, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Strategic management in construction / / David Langford & Steven Male
| Strategic management in construction / / David Langford & Steven Male |
| Autore | Langford D. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Malden, MA, : Blackwell Science, c2001 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 624/.068 |
| Altri autori (Persone) | MaleSteven |
| Soggetto topico |
Construction industry - Management
Strategic planning |
| ISBN |
9786611318291
9781281318299 1281318299 9780470690291 0470690291 9780470680049 0470680040 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; 1 Introduction; Part A - Construction and its business environment; 2 Construction - an overview of the market; Industrial building; Commercial building; The housing market; Repairs and maintenance; Making sense of the trends; 3 The strategic role of the actors in the construction process; Thc cvolution of the construction industry in thc post World War IT era; 4 Clients, constructors and competencies; Introduction; The concepts of product and project life cycles in construction; The strategic concepts of industry and market in construction
Market structure, price determination and competition in constructionConclusion; Part B - Concepts of strategic management; 5 The firm and the strategic management process; Introduction; The strategic management process; Thc stratcgic managcmcnt process md organisational change; Thc managernent of change in construction; Strategic behaviour; Conclusion; 6 Strategic behaviour of construction firms; Introduction; Core business and core competencies in construction; Levels of strategy; Managing the diversified construction firm; Strategies at the operating core in contracting firms Project portfolios and potential capacitySub-contracting as a production strategy within project portfolios; The management resource in construction firms as a source of competitive advantage - resolving a strategic paradox; Conclusions; 7 Strategies for international construction; Background; International business strategy; Size and structure; Reasons for internationalism; Characteristics and obstacles to internationalisation; Competitive advantage and strategy in international construction; Competitive advantage in international construction; Factor conditions; Domestic demand conditions Related and supplier/sub-contractor indiistriesFirm strategy, structure and competitiveness; Country analysis; General overview; Strategic positioning competitive intelligence; Part C - Techniques for the strategic planner; 8 Portfolio management, Delphi techniques and scenarios; Business portfolio management; The Boston Consulting Group growth-share matrix; Portfolio management and the construction industry; Delphi techniques; Scenarios; Cross impact analysis; 9 Marketing and promotional strategies in construction; Introduction; The marketing concept Marketing orientation and relationship marketing philosophyService quality and customer satisfaction; Internal marketing; Internal customer satisfaction; Customer care; Marketing strategies - market choice and segmentation; The marketing mix in service industries; Promotional strategies; Promotional media (personal/non personal); Co-focusing on customer service - the problems to be overcome; Part D - Summary; 10 A synthesis of strategic management in construction; Introduction; Strategic management in the construction industry; Industries and markets in construction Entry and exit barriers exist in an industry |
| Record Nr. | UNINA-9910823077103321 |
|
Langford D. A
|
||
| Malden, MA, : Blackwell Science, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||