Strategic customer management [[electronic resource] ] : strategizing the sales organization / / Nigel F. Piercy and Nikala Lane |
Autore | Piercy Nigel |
Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
Descrizione fisica | 1 online resource (338 p.) |
Disciplina | 658.8/12 |
Altri autori (Persone) | LaneNikala |
Soggetto topico |
Customer relations - Management
Customer services |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-05331-0
9786612053313 0-19-156764-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Contents; List of Figures and Table; About the Authors; What the Experts Say About Strategic Customer Management; Part I: Making the Case; 1. Introduction: Is Sales the New Marketing?; Part II: Making the Sales Organization Strategic; 2. Involvement: Putting Sales Back into Strategy; 3. Intelligence: You Are What You Know; 4. Integration: Getting Your Act Together Around Customer Value; 5. Internal Marketing: Selling the Customer to the Company; 6. Infrastructure: Aligning Sales Process and Structure with Business Strategy; Part III: Meeting Broader Challenges Yet
7. Inspiration: Filling the Leadership Gap8. Influence: The Power to Change Things; 9. Integrity: The Challenge of Corporate Responsibility and Ethics That Matter to Customers; 10. International: Looking Beyond National Boundaries Because Customers Do; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X |
Record Nr. | UNINA-9910454488503321 |
Piercy Nigel | ||
Oxford ; ; New York, : Oxford University Press, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Strategic customer management [[electronic resource] ] : strategizing the sales organization / / Nigel F. Piercy and Nikala Lane |
Autore | Piercy Nigel |
Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
Descrizione fisica | xvi, 321 p. : ill |
Altri autori (Persone) | LaneNikala |
Soggetto topico |
Customer relations - Management
Customer services |
ISBN |
0-19-160928-5
9786612053313 1-282-05331-0 0-19-156764-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910795737403321 |
Piercy Nigel | ||
Oxford ; ; New York, : Oxford University Press, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Strategic customer management [[electronic resource] ] : strategizing the sales organization / / Nigel F. Piercy and Nikala Lane |
Autore | Piercy Nigel |
Pubbl/distr/stampa | Oxford ; ; New York, : Oxford University Press, 2009 |
Descrizione fisica | xvi, 321 p. : ill |
Altri autori (Persone) | LaneNikala |
Soggetto topico |
Customer relations - Management
Customer services |
ISBN |
0-19-160928-5
9786612053313 1-282-05331-0 0-19-156764-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910808065703321 |
Piercy Nigel | ||
Oxford ; ; New York, : Oxford University Press, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|