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Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910454174803321 |
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910782154703321 |
|
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani
| Subliminal persuasion [[electronic resource] ] : influence & marketing secrets they don't want you to know / / Dave Lakhani |
| Autore | Lakhani Dave <1965-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Subliminal advertising
Subliminal projection Marketing - Psychological aspects |
| ISBN |
1-281-38146-2
9786611381462 0-470-28209-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| Record Nr. | UNINA-9910823903503321 |
|
Lakhani Dave <1965->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||