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Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
| Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , [2015] |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 021.7 |
| Collana | Best practices in library services |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations Libraries - United States |
| ISBN | 1-4422-5422-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Record Nr. | UNINA-9910797700403321 |
| Lanham : , : Rowman & Littlefield, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood
| Creative library marketing and publicity : best practices / / edited by Robert J. Lackie and M. Sandra Wood |
| Pubbl/distr/stampa | Lanham : , : Rowman & Littlefield, , [2015] |
| Descrizione fisica | 1 online resource (206 p.) |
| Disciplina | 021.7 |
| Collana | Best practices in library services |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations Libraries - United States |
| ISBN | 1-4422-5422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| Record Nr. | UNINA-9910827197103321 |
| Lanham : , : Rowman & Littlefield, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||